TABLE OF CONTENTS

Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Business ideas ang Goals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Finances . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Background . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Mission Statement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Business Goals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Market Research . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Market Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Industry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Competitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
SWOT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Marketing Planning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Target Market . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Customer Profiling . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Distribution channel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pricing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Promotion Strategies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Packaging . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operations & Production . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Management Details . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Organization structure & staffing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
4M’s of Operation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Financial Projections . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Financial Forecast . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income and Expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Implementation timetable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Executive Summary

• Business Ideas

Briliantees is a T-shirt business design to create extra funds to help its constituents
in their day-to-day expences. T-shirts are a commodity in this era it never goes out of
fashion because you don’t need an occation to wear them. With hundred of design
to choose from boys, girls, teens and even young adult will never get tired wearing a
design that appeals to them.

Our group came up with an idea where if we really want to invest on this, we can make
it happen. We just find a strategy where we will not wait for customers to go to us. We
will find ways to go to them. Here in the Philippines there are three occations where
they spend on clothes. The first occation is when is back to school. For sure they will
buy uniforms. And the second is christmas. Upon getting their bonus they will buy
clothes for simbang gabi. The third occation is during graduation. These three occation
are windows of opportunity to sell our shirts.

• Goals

Briliantees wants to live up to its name. Briliantees are shirts you want to wear as your
uniform, as your christmas shirt, and as your graduation shirt. “It is a clothing that if
you wear it, they make you feel your a gem.”

The process of making shirt was simplified because of the DTG or Direct to garment
printing. In the past the process of silkscreen printing was so pain staking that many
shifted to heat pressing your designs with the use of transfer paper. But now your
shirts are your paper, minimizing cost. DTG maximizes your profit. Because it requires
less time to make with less manpower.
PRODUCT SAMPLE
• Products & services to be offered

Being true to its name Briliantees are shirts that is value for money, “Sulit” in tagalog.
Sulit sa mamumuhunan, sulit sa magiging tauhan, sulit sa mga tatangkilik. It will be of
value for money for its investors, value for money for its sales people, value for money
for its patrons.

Planning is the key. Sun Tzu said in his book The Art of War - “Knowing is half the bat-
tle.” In planning a year ahead, we can allocate every cent to give a quality product at
a profitable margin. A product we can be proud to sell. A product bought at cost even
before it was paid in full.

• Business Location & staff

The beauty of this business is that you don’t need a shop because your location will
be where there are students, they are your possible clients for your sales people. And
every advisory teacher in that location become automatically a partner of your sales
staff. Because they are the ones who will entise the parents of the students to patron-
ize Briliantees.

Your sales staff can take orders from their partner teachers three times every school
year. Back to school (June); Christmas break (December); Draduation ( March). Then
the cycle continues the following year (Perpetual income)

Joey DeLeon said “Hanggat may bata, may Eat Bulaga!”

Team Darna Says “Hanggat may estudyantee, ang Briliantee may kleyantee!”

• Financial (Income and expenses) forecast

Price of Consumable Raw Materials
Raw Materials Description Quantity Unit Price Total Price

plain t-shirt Size XS 1000 pcs. 46.00 Php. 46,000

plain t-shirt Size S 1000 pcs. 52.00 Php. 52,000

Raw Materials Description Quantity Unit Price Total Price

plain t-shirt Size M 1000 pcs. 60.00 Php. 60,000

plain t-shirt Size L 1000 pcs. 62.00 Php. 62,000

plain t-shirt Size XL 500 pcs. 66.00 Php. 33,000

plain t-shirt Size XXL 500 pcs. 70.00 Php. 35,000

Cyan 1L 3 357.00 Php. 1,071.00

Magenta 1L 3 357.00 Php. 1,071.00

Yellow 1L 3 357.00 Php. 1,071.00

Textile Ink
Black 1L 3 357.00 Php. 1,071.00

White 1L 3 357.00 Php. 1,071.00

Consumables Total Php. 293,355

Equipment

Php. 56,898.00

Php. 6,999.00

Esimate: 3,000 a month = 36,000/yr

Php. 9,479.00
Background

• Mission Statement

Briliantees is a business compose of young student entrepreneurs that aims to sell

shirts for young students like them, shirts that are made by young students like them.

• Vision Statement
Our vision is to create a brand that is like FUBU. We will sell shirts that is designed
For Us, By Us.

• Goals

o Create shirts for the TechVoc Community

o Create shirts that make your Alma Mater proud
o Create shirts that is worth giving to a person you love

• Business Goals (Short term/Long term)

The objectives of Briliantees are as follows:

Short-Term Objectives

- Be seen within the BPC TechVoc Community in all eight branches within Bulacan
within one year.
- Be seen within TechVoc schools within Bulacan as long as they offer Tesda Courses
the following year.

Long-Term Objectives
- Be seen within TechVoc Schools within NCR as long as they offer Tesda Couses.
- Be seen within TechVoc Schools within the whole of Luzon.
- Be seen within Techvoc Schools within the country.
MARKET ANALYSIS AND PLANNING

• Industry Description and Outlook

Like what we have mentioned before even in situatuation that most parents struggles
to make ends meet. They will make it a point on this occations they will find funds for
their children at the beggining of the school year and at the end of the school year if
they are graduating. And if christmas bonus is given its a tradition to buy new clothes.

• Competitive Analysis
The competitive edge of Briliantees is thinking out of the box. Traditionally like what
has done is to find malls to find stall or booths where they showcase their shirts. They
will book themselves in every bazzars happening the whole year again to showcase
their shirts. But what if no one visit your stalls or your booths. 80% of people go to
malls to feel cool (tambay tambay kesa sa bahay). And the remaining 20% is devided
to eating, buying hardware, watching movies, bowling, and last buying clothes.

Competitors

Competitors Name Price Range Location

SWOT Analysis

Strengths:
Weaknesses:
- Innovative product offering
- Not enough brand
- Affordable prices recognition

- Attainable market - Not enough resourse spent

range on marketing
(masa, nanay)

Opportunities: Threats:

- Explore social media presence - Tough competition

- Work with 2nd parents to tap - Supply chain

real parents challenges

- Trust worthyness of
sales staff

T-Shirt Sizes Principal Cost Initial Cost

Small 46.00 138.00

Medium 52.00 156.00

Large 58.00 174.00

Extra Large 62.00 186.00

Double Extra Large 70.00 210.00

Market Planning

• Target Market
Briliantees would dream big but we will start small. We will only bite what we can chew.
When BTVTed we lined up during the BPC orientation it was a delight to see that
almost all second year student’s wear their deparment shirt. During that time we are
the client. Now we will turn the tables. The whole BPC techvoc community will be our
clientle. We will use the same mechanism of making partnerships with ranking college
heads like Doc Eli to promote Briliantees to their techvoc student’s.

• Customer Profiling
The same way also that we are enticed to buy our department shirts. We can also
convince BPC to use our shirts for P.E. purposes or any campus gathering for that
matter instead of just wearing plain white shirts. Just yesterday March 11, 2023 BPC
held their first ever camping event. Its fine and all but it would be more profound to
see all participants wearing their own college techvoc shirts from Briliantees all lined
up on court.

• Distribution Channel
In the same manner like that of out department shirt was distributed. Our techvoc
shirts will be distributed the same way.

• Pricing
Our pricing is very vital for our survival. Our downfall will only happen when if we be-
trayed the trust of our clientle, of them paying for a product that we fail to deliver. And
to prevent that we will use the formula of what companies do, like that of Unilever. My
first job, fresh out of college was with them. Back then they were called Uniliver Phils.
PRC, but now a days they are called plainly Unilever.

This is how they price their product let us say Sunsilk shampoo. But first Trivia portion
did you know that only in 3rd world country like ours use the “tinge” or sashet system
of selling. You can go to every corner of Saudi Arabia,America, Canada and you won’t
see shampoo in a sashet packaging. All shampoos there comes is big containers the
ones we see in every Pinoy Balikbayan box.

Lets go back to pricing, back to a sari-sari store buying a sashet of sunsilk shampoo
priced 12 pesos. And if you examine the sashet you will see 40% off to entice you to
buy them. But in truth the sashet production cost only 4 pesos. The other 4 pesos will
go to investors. And the remaining 4 pesos will do to marketing and distribution. And if
a company like Unilever offered a 40% discount it’s just because they found a cheaper
coconut supplier a few years back.

So don’t believe a promo when ever you go to a mall and see a 50% Off let us say a
Nike rubber shoe from 2,400 now 1,200 only. The net cost of that shoe was only 800.
Nike still profited 400. Briliantees techvoc shirst will be priced the same way. It will be
times three of net cost. If the net cost of shirt is 50 pesos it will be retailed at 150 pesos.
This is vital as you will learn when we get in the strategy part of this business proposal.
• Pricing Strategy
As was mentioned a while ago. Our downfall will occur if we can’t deliver. And we men-
tioned also that pricing is vital in our survival. This is our pricing stategy. Every sales
staff will act as accounts person and all account will start with a MOA memorandum
of agreement. Where it will states that production can only start if 50% is paid, the re-
maining 50% will be paid upon delivery. A standard procedure praticed in this industry.
This is vital because if your client paid the 50% it would mean that they alredy covered
the net cost of 33%. Assuring payment for the suppliers of the plain shirts. The remain-
ing 50% will be icing on the cake where we make our investors, our sale staff, anyone
who contributed in the sale will be compensated.

• Promotional Strategy

Tesda Shirts
Graduation Shirts

Find Model Alumni in

Facebook Shop Instagram Shop

Christmas shirts as gifts Product Catalog will be used to get orders

• Packaging Design
Briliantees will be package in Tennis Ball clear containers. Simple but unique, sturdy.
• Process
1. Sales will go to schools by February to promote Graduation Shirts. If agreement
was met 1/2 payment will be given to start production. Full payment will be given in
delivery. Can get projection for TechVoc Shirts.

2. By June, we can get orders for TechVoc shirts. Same format 1/2 down 1/2 delivery.

3. Sales will come back to schools during September to get orders (Christmas shirts).
Same format 1/2 payment will be given to start production. Full payment will be given
in delivery.

4. This can be a yearly routine since Graduation and Christmas is a yearly event.

• Financial Report

HYPOTHETICAL CUSTOMERS 2024

8 CAMPUSES 21,500 X-MAS SHIRTS X 150 PESOS =
ANGAT 2,500 3,225,000 PESOS
estimate is one per student but
BUCAUE 2,500
can order for parent and siblings
OBANDO 2,500
PANDI 2,500
SAN JOSE DEL MONTE 2,500
SAN MIGUEL 2,500
SAN RAFAEL 2,500
MALOLOS MAIN 4,000

TECHVOC COURSES TECHVOC SHIRTS X 150 PESOS =

3,500 3,150,000 PESOS
HRS
CCM 3,500
COM SEC 3,500
SMAW 3,500
EIM 3,500
ICT 3,500

GRADUATING 4,300 GRAD SHIRTS X 150 PESOS =

645,000 PESOS
estimates doesn’t include alumni

TOTAL POTENTIAL EARNINGS =

7,020,000 PESOS
perpetual income. “Basta may es-
tudyantee, Briliantee may Klyentee!”