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Table of Contents

Acknowledgement ............................................................................................................................. vii


Executive Summary .........................................................................................................................viii
Table of Contents ............................................................................................................................... ix
Chapter 1: Introduction ..................................................................................................................... 1
1.1 Title of the Project ................................................................................................................... 2
1.2 Introduction to the Topic........................................................................................................ 3
1.3 Objectives of Study ................................................................................................................. 7
1.4 Scope of Study ......................................................................................................................... 7
1.5 Literature Review.................................................................................................................... 8
CHAPTER 2: Introduction to Industry .......................................................................................... 10
2.1 Overview of the Industry ...................................................................................................... 11
2.2 Indian Market Prediction ........................................................................................... 17
2.3 Major Players in Print Media Industry .................................................................... 19
CHAPTER 3: Introduction to Company ........................................................................................ 20
3.1 Overview of Company ............................................................................................. 21
3.2 Products Detail......................................................................................................... 22
3.3 SWOT Analysis ........................................................................................................ 25
3.4 PESTEL Analysis .................................................................................................................... 29
CHAPTER 4: Research Methodology ............................................................................................. 33
4.1 Research Design .................................................................................................................... 34
4.2 Sources of Data Collection.................................................................................................... 34
4.4 Sample Size ............................................................................................................................ 35
4.5 Data Analysis Technique ...................................................................................................... 35
CHAPTER 5: Data Analysis and Interpretation ........................................................................... 36
CHAPTER 6: Limitation, Suggestion & Conclusion ..................................................................... 52
6.1 Findings .............................................................................................................................. 53
6.2 Limitations ......................................................................................................................... 55
6.3 Suggestions and Recommendations ................................................................................. 56
6.4 Conclusion .......................................................................................................................... 58
6.5 Learning ............................................................................................................................. 60
Annexure ............................................................................................................................................ 61

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