Acknowledgement ............................................................................................................................. vii
Executive Summary .........................................................................................................................viii Table of Contents ............................................................................................................................... ix Chapter 1: Introduction ..................................................................................................................... 1 1.1 Title of the Project ................................................................................................................... 2 1.2 Introduction to the Topic........................................................................................................ 3 1.3 Objectives of Study ................................................................................................................. 7 1.4 Scope of Study ......................................................................................................................... 7 1.5 Literature Review.................................................................................................................... 8 CHAPTER 2: Introduction to Industry .......................................................................................... 10 2.1 Overview of the Industry ...................................................................................................... 11 2.2 Indian Market Prediction ........................................................................................... 17 2.3 Major Players in Print Media Industry .................................................................... 19 CHAPTER 3: Introduction to Company ........................................................................................ 20 3.1 Overview of Company ............................................................................................. 21 3.2 Products Detail......................................................................................................... 22 3.3 SWOT Analysis ........................................................................................................ 25 3.4 PESTEL Analysis .................................................................................................................... 29 CHAPTER 4: Research Methodology ............................................................................................. 33 4.1 Research Design .................................................................................................................... 34 4.2 Sources of Data Collection.................................................................................................... 34 4.4 Sample Size ............................................................................................................................ 35 4.5 Data Analysis Technique ...................................................................................................... 35 CHAPTER 5: Data Analysis and Interpretation ........................................................................... 36 CHAPTER 6: Limitation, Suggestion & Conclusion ..................................................................... 52 6.1 Findings .............................................................................................................................. 53 6.2 Limitations ......................................................................................................................... 55 6.3 Suggestions and Recommendations ................................................................................. 56 6.4 Conclusion .......................................................................................................................... 58 6.5 Learning ............................................................................................................................. 60 Annexure ............................................................................................................................................ 61