Republic of the Philippines

Department of Education
MIMAROPA Region
Division of Puerto Princesa City
SAN JOSE NATIONAL HIGH SCHOOL
San Jose, Puerto Princesa City

BUSINESS PLAN FOR CHEESE WHEEZE CHEESE STICKS

Presented to:
San Jose National High School

In partial fulfillment in the requirements in Entrepreneurship

Llavan, Jerymie S.
Dandal, Salve G.
Seranio, Crizza P.
Lamarca, Brandon
Solita, Alliah A.
Ladica, Marianne V.
Padrigo, Ian Mark
Unday, Justine G.
Cayao, Fhitz
Azucena, Emmanuel Austria
Julao, Leobert
Batul, Rheian

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TABLE OF CONTENTS PAGES
Title Page……………………………………………………………………………….1
Logo…………………………………………………………………………………….2
Table of Contents…………………………………………………………………….…3
Acknowledgement……………………………………………………………………...4
I. BACKGOUND
Introduction…………………………………………………………………………….5
Company Overview…………………………………………………………………….5
II. MISSION AND VISION STATEMENT
Mission and Vision……………………………………………………………….…..5-6
Organizational Chart……………………………………………………………….…6-7
III. ADMINISTRATIVE AND HUMAN RESOURCE PLAN
Business Strategy……………………………………………………………………..7-8
Position and Job Description …………………………………………………………8-11

IV. MARKETING PLAN…………………………………………………………...11

Introduction…………………………………………………………………………...11

Marketing Strategy Implementation…………………………………………………..11

SWOT Analysis……………………………………………………………………….11-12

Competitive Edge……………………………………………………………………..12

Pricing Strategy……………………………………………………………………….12

Promotion And Advertising Strategy…………………………………………………12

Sales Strategy…………………………………………………………………………13

Objective of Marketing……………………………………………………………….13

Market Opportunities…………………………………………………………………13.

4P's Marketing Strategy……………………………………………………………….13-14

V. COSTING…………………………………………………………………………14-15

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 ACKNOWLEDGEMENT
This work would not have been possible without the dedicated contributions and
unwavering support of several remarkable individuals:
We are deeply grateful to our esteemed school principal, Gemma V. Manlavi, Principal
III, for graciously granting us the opportunity to present and promote our business endeavor.
Her support has been invaluable to our success.
We also extend our sincere thanks to Sir Dennis Lucas Jr., our invaluable
entrepreneurship adviser, whose guidance and instruction have been instrumental in our
journey. His unwavering support of our project and his tireless commitment to follow-up have
been essential.
We are incredibly grateful to our families and friends for their unwavering support, both
financially and through their moral and spiritual encouragement. Their tireless dedication to
supporting us and providing inspiration has been a driving force behind our achievements.
Finally, we express our heartfelt gratitude to God Almighty, whose constant guidance,
blessings, spiritual support, and divine knowledge have been our steadfast companions
throughout this endeavor.

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I.BACKGROUND
Introduction
Our Cheesesticks have their roots in the long history of culinary new ideas, which
combines basic ingredients to produce amazing snacks. A favourite snack in many cultures,
the classic cheesestick is typically made with cheese wrapped in a lumpia wrapper and deep-
fried. But since there's an increasing interest of turning ordinary snacks into something
spectacular, we've given this simple snack a contemporary makeover by adding breadcrumbs
for an additional crunch.

To ensure that every bite of our cheesesticks is crispy and flavorful, they are made with
the ideal amount of oozy cheese, tightly wrapped in a lumpia wrapper, and covered with golden
breadcrumbs. This delightful snack is appealing to all ages because of the combination of
textures—from the melted cheese inside to the crisp outer layer. Our Cheesesticks offer a
modern twist on a classic, perfect for on-the-go snacks or meals. They are a reflection of our
love for creating special food memories and our passion for innovation.

Company Overview
Cheese Sweezee Cheese Sticks are a delicious snack or appetizer the whole students
will love. Golden, crunchy, and filled with melty cheese, these cheese sticks are seriously
addictive! Cheese Sweezee Cheese Sticks started way back on August 9, 2024. You can find
our team at Brgy. San Jose, Lomboy Street, San Jose National High School, Puerto Princesa
City Palawan. The goal of our company is to bring back the old popular and budget friendly
meryenda (mid-afternoon snack) for everyone. Cheese Sweezee Cheese Sticks is not just an
ordinary cheese stick, this cheese stick will bring back a nostalgic memories.

II. MISSION AND VISION STATEMENT

Mission
Cheese delight has two major purposes. First, we want to create cheese delights that
create a strong connection with our customers. We aim to provide you with a delicious and
memorable cheese delight experience that keeps you coming back for more. Second, we strive
to offer you amazing, affordable cheese delights that taste great, including exciting combos.
And at all times, we make sure to provide you with the best customer service.

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 Vision

Our dream for our cheese delight is to become a well-known good quality food, famous
for our excellent service and creative cheese delight offering. We want to please everyone with
our unique and affordable cheese delights while making sure they always taste great. Our goal
is to please a wide variety of customers, making sure they enjoy our amazing cheese delight
creations. We want our product to be known for being creative, affordable, and great in the
world of cheese delights. Which has a huge impact on customers.

Organizational Chart

Jerymie Llavan
President

Alliah Solita Crizza Seranio Salve Dandal Brandon Lamarca

Chief Operating Chief Financial Chief Marketing Chief Human
Officer Officer Officer Resources Officer

Ian Padrigo Emmanuel Azucena Marianne Ladica Justine Unday

Safety Officer Chief Customer Internal Purchaser Sales Representative
Officer Officer

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 Leobert Julao Rheian Batul Fhitz Cayao

Kitchen Staff Sales Representative Supply Chain Officer

III. ADMINISTRATIVE AND HUMAN RESOURCE PLAN

Business Strategy
A master plan for the organization is an essential business strategy. In order to meet our
business objectives for selling cheese sticks, our company has designed and carried out this
plan. To make sure that we accomplish our plans and meet our financial targets, each
department has been given clear responsibilities. Our goal is to appeal to our student market
and maximize the income by focusing on everyday tasks and strategic decisions.

A. Operations Department
A.1. Oversee the complete production process to ensure consistent quality and
effectiveness, from obtaining ingredients to packaging the finished cheesy cheese sticks.

A.2. To effectively manage costs and achieve ideal operating profit, carefully planning,
organizing, and supervision of production activities should be implemented.

B. Department of Finance
B.1. Ensure that profit percentages and sales targets are being reached by regularly
assessing financial performance. To monitor performance and identify areas in that require
improvement, do a thorough financial analysis.

B.2. Choose affordable, premium ingredients to make cheese sticks. In order to

maximize profitability, make deals with suppliers to get the lowest price while maintaining the
quality of the product.

C. Marketing Department
C.1. Provide that the making and supply of cheesy cheese sticks align with the preferences
and orders of the customers. Continue to provide consistent, high-quality products.

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 C.2. Manage and carry out advertising strategies that are customized to a group of
students. To successfully market the product and increase sales, make use of student pricing.

Position and Job Description

Position Job Description

Chief Executive Officer Has good communication skills, good

problem-solving, and leadership skills, can do
Jerymie S.Llavan
time management, is good at decision- making,
and also has prioritization and delegation
skills.

Chief Operating Officer The Chief Operating Officer (COO) should

have strong problem-solving skills, extensive
Alliah Solita
experience in team management, and effective
organizational abilities. Candidates for this
role must possess excellent communication
skills, with the ability to interact with diverse
stakeholders. Financial acumen and the
capacity to make strategic decisions are crucial
qualifications for a COO. Additionally, the
ideal candidate should stay informed about
industry trends to contribute to the company's
growth and success. In summary, the COO
plays a pivotal role in ensuring the overall
efficiency and success of the company.

Chief Financial Officer Finance Officers should have solid computer

abilities, be accurate and organized, have
Crizza P.. Seranio
strong communication skills, be creative, and
be able to operate under pressure. Good

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 quantitative skills are also required because
budgeting is a key aspect of the job.

Chief Marketing Officer Good at organizing marketing and advertising

campaigns for goods or services across a range
Salve Dandal
of media (social, print, etc.), creating content
for marketing materials to be published and
managing distribution, conducting market
research to find chances for growth and
promotion, and they work together with
management to create budgets and keep an eye
on spending

Chief Human Resources Officer(CHRO) Human Resources should have leadership

experience, strong communication skills, basic
Brandon Lamarca
data analysis knowledge, change management
understanding, legal compliance awareness,
leadership skills, and ethical standards.

Chief Costumer Officer Qualifications for a Chief Customer Officer

(CCO) typically include a degree in business,
Emmanuel Azucena
extensive customer-facing experience, and
strong leadership skills. Successful CCOS
excel in fostering positive customer
relationships, promoting loyalty, and
enhancing the overall customer experience.
The role requires the ability to strategize for
customer satisfaction, gather feedback, and
collaborate with various departments to
improve products and services. Effectively
communicating the significance of customer
satisfaction and retention throughout the
company is a key responsibility of a CCO.

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Internal Purchaser Officer An Internal Purchaser Officer include a strong
analytical and negotiation skills, vendor
Mariane Ladica
relationship management experience, a basic
grasp of financial concepts, and effective
communication abilities with attention to
detail.

Sales Representatives Excellent written and verbal communication

skills, excellent public speaking abilities,
Justine Unday
understanding of the sales process and
Rheian Batul dynamics, a commitment to excellent customer
service, and superb interpersonal skills,
including the ability to quickly establish
rapport with both customers and suppliers.

Safety Officer He educate and train employees on safety

protocols and emergency response measures.
Ian Mark Padrigo
Qualifications for this role typically include a
high school diploma or equivalent, along with
relevant certifications in occupational health
and safety. Strong communication skills,
attention to detail, and a commitment to
promoting a culture of safety are essential for
success in this position

Kitchen Staff Good communication, teamwork, problem-

solving, and adaptability are often important.In
Leobert Julao
some cases, they may need technical skills,
customer service abilities, or leadership
qualities, depending on their position and
industry. Following ethical standards and
being detail-oriented are also common
requirements.

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 Supply Chain Officer Generally, include a bachelor's degree in
business, logistics, or a related field. Strong
Fitz Cayao
organizational and communication skills are
essential, along with attention to detail,
problem-solving abilities, and proficiency in
relevant software applications

IV. MARKETING PLAN

Introduction
Students and Teachers! Today, we're going to explore the wonderful world of Cheesy
Delight—a culinary creation that brings joy to taste buds and comfort to hearts. Imagine a dish
that perfectly blends the rich, creamy goodness of cheese with a variety of other delicious
ingredients, all coming together to create a symphony of flavors that you'll never forget.
Whether you're a fan of classic cheddar or you prefer something more adventurous, Cheesy
Delight has something to offer everyone.

Marketing Strategy Implementation

Cheese Sweezee's comprehensive marketing strategy, which leverages social media
platforms like Facebook, Instagram, and TikTok, aims to increase brand awareness, drive sales,
and build a loyal customer base through digital and traditional marketing channels, experiential
events, product differentiation, and customer loyalty programs.

SWOT Analysis
Strenghts:
•Affordable
•Students craving demand
•Location
Weaknesses:
•Many Competitors
•Limited Time
Oppurtunity:
•Build stonger customer relationship

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•Grow customer loyalty
Threat:
•Increase in supplier cost

•It shows in the SWOT Analysis of this business plan, that the strength of our business
is that it is affordable, best location, and it is a student's cravings demand, we can grow
customers loyalty. And attract customer to new offers. But there is always the weakness, it
shows that the weakness of our business is that there are many food inside the school canteen and in
the that will going to be our competitor just like the pancake, we have limited time to sell our products
and the possible threat of our business is the increase in supplier cost due to inflation.

Competitive Edge
The company Cheese Wheeze Cheese Sticks has stalls set up outside the canteen or we
can ask around in the room to sell our cheese sticks to our customers at a low price that are
affordable for students.

Pricing Strategy
When cheese sweezee cheese sticks to demand and recommend to teacher's and other
buyers and the price that we will recommend for them is 10 pesos for each other or for 3 for
20 pesos because that's what we decide give on buyers in that price also that's we talked about
the price in all of my group members, also that if we spent how much we should get more
income to get more to purchase in what we need to buy a product or Ingredients. And then if
we have more ingredients and we can make more cheese sweezee cheese sticks we can increase
and we can do a BOGO or buy one get one free but if there's no lot of ingredients and we can't
make more cheese sweezee cheese sticks we can do or were have an decreased our products to
get also buy the buyer's and that's all what we will based on the prize on the ingredients.

Promotion and Advertising Strategy

Promote Cheese Sweezee Cheese Sticks through a multi-channel approach. Use social
media platforms like Instagram and TikTok to showcase the product's convenience and
deliciousness, leveraging short videos and influencer collaborations. Offer in-store promotions,
such as discounts and free samples, to attract buyers. Complement this with targeted online ads
to reach cheese lovers and snack enthusiasts. Encourage email sign-ups with exclusive offers
and recipe ideas. Position the product as a fun, tasty snack for all ages, using the Tagline: "Say
cheese to our cheesey treats" – The Ultimate Cheesy Snack!"

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Sales Strategy
Consumers increasingly seek convenient and nutritious snacks, and Cheese Sweezee
Cheese sticks fit this bill, offering protein and calcium, The availability of cheese sticks in
diverse flavors caters to evolving consumer tastes, encouraging trial and repeat purchases, and
also Cheese sticks are increasingly incorporated into meals in educational institutions and
foodservice establishments, boosting sales.

Objective of Marketing

The primary goal of cheese sticks marketing is to increase consumer awareness of the

business and let them know there is a location nearby where they can satisfy their demands.

Market Opportunities

Cheese sticks offers its customers apetiting cheese sticks, specifically yummy flavors
that will satisfy their cravings and hungriness while also satiating their needs.

4P's Marketing Strategy

Product

Description of Product: Explore the ultimate snacking sensation with Cheesy Bliss
Sticks! These high-quality cheese sticks are created from top-grade, 100% authentic cheese,
skillfully made and baked to achieve the ideal crispiness. Every mouthful offers a gooey,
cheesy burst that will leave you wanting another taste!

Price

Every product has a price that is affordable for everyone, the items will be offered at
a cost-effective price so that everyone can afford them. The product's pricing is also determined
economically and on a cost-plus basis. Every flavor will be available for Php10.00.

Promotion

Prepare yourself to enjoy our irresistibly cheesy sticks! For a short period, take
advantage of the Buy One, Get One 50% Off promotion on all cheese sticks. These cheesy
delights are perfectly baked to a golden perfection and bursting with flavor, making them the
ideal snack for any occasion.

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Place

Cheese sticks will have a stall inside the school campus of San Jose National High School.

V. COSTING

ITEM QUANTITY UNIT PRICE TOTAL AMOUNT

Mayonnaise 3 20 60
Bottled Oil 2 30 60
Lumpia Wrapper 50pcs 1.50 75
Bottled Ketchup 1 40 40
Cheese 5 50 250
Transportation 50
Electricity 50
Container of 50pcs 1.2 60
Cheese Sticks
645

Total Expenses= 645 10 x 100 = 1,100 GROSS= 1,000

÷ 100 - 645 EXP = 645
7 + 40% = 10 355 NP = 355

1,000 645 355

Weekly= 7,000 Weekly= 4,515 Weekly= 2,485

Monthly= 30,000 Monthly= 19,350 Monthly= 10,650

Quarterly= 120,000 Quarterly= 77,400 Quarterly= 42,600

Annually= 365,000 Annually= 235,425 Annually= 129,575

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 Chessy Cheese Sticks
Table 1
Merchandise Cost Per Unit Mark Up Selling Price Projected Projected
Product (40%) volume revenue (daily)
(average
number of
items daily)
Cheese Sticks 9.8 Pesos 39.2 13.72 100 1,372

Table 2
Merchandise Selling Price Average no. of Projected Projected Projected
Product Items sold revenue volume revenue
(monthly) (monthly) (average no. of (yearly)
items sold
yearly)
Cheese Sticks 13.72 3,000 41,160 36,500 459,620

Table 3

Monthly January February March April May June July

Revenue 47,334 56,800.8 68,160.96 88,609.24 57,596.01 51,836.41 57,020.05

August September October November December

65,573.05 78,687.67 98,359.58 68,851.71 34,425.85

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