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    How Event Touchpoints Shorten the Funnel

    Uploaded by

    jcnrad

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    © All Rights Reserved
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    How Event Touchpoints Shorten the Funnel

    Uploaded by

    jcnrad
    1 views1 page

    Copyright

    © © All Rights Reserved

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    1 views1 page

    How Event Touchpoints Shorten the Funnel

    Uploaded by

    jcnrad

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
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    How Event Touchpoints

    Shorten the Funnel


    SEES LINKEDIN POST
    ABOUT COMPANY
    ENGAGEMENT

    Signs up for
    newsletter
    LOW

    Receives company
    newsletter
    Clicks on
    remarketing ad
    Downloads
    white paper

    PRE-EVENT
    Attends webinar

    COMMS
    Registers to in-
    person event
    Learns about the brand
    story in keynote session
    Experiences live

    ACCELERATION
    product demo at booth

    EVENT
    PHASE
    Participates in interactive
    ENGAGEMENT

    workshop/breakout
    Hears customer
    HIGH

    testimonial during session


    Networks with existing
    customers during reception
    Contributes to live problem-
    POST-EVENT

    solving workshop with peers


    Joins exclusive post-event
    community/buyer group
    Receives personalized ROI
    analysis/proposal based on
    event discussions
    CLOSES DEAL

    Elevate your career.


    Get access to Boldpush+

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