Sprout-Social-AI-Social-Media-Marketing-Strategy-Workbook-Template

How to Design Your AI Social
Media Marketing Strategy

Embedding AI tools into your workflows doesn't just save time; it
amplifies your entire team's potential. Manual tasks that once took
hours can now be completed in minutes, allowing social media
professionals to focus on the high impact work that boosts brand
perception and grows market share.
To make the most of the AI opportunity, start by defining your goals.

Use this workbook to explore how AI can help your team work more
efficiently, then plan how to make it happen.
Getting started
Use the following prompts to think through how your team might
benefit from using AI tools.
What manual tasks (scheduling, engagement, reporting, etc.) do you currently

spend an outsized amount of time on?
Are there any tasks that consistently get pushed from your to-do list due to lack of
bandwidth? What are they? What takes priority?
Sprout Social | @SproutSocial | 2

Identifying your goals
Use your answers from the previous section to determine where your team falls in the
Crawl-Walk-Run framework below.
□ CRAWL: AI for content creation and publishing
Objectives: Resources:
● Accelerate content and creative production [Article] How to write AI

● Automate content publishing and approval prompts
workflows
[Video] Unlocking the
● Brainstorm new content and campaign ideas
power of AI
□ WALK: AI for engagement and social customer care
● Improve social customer care delivery [Article] AI’s impact on

● Increase outbound audience engagement customer experience
● Provide personalized service at scale
[Webinar] AI and the future
of omnichannel care
□ RUN: AI for reporting and data analysis

● Monitor share of voice against key competitors [Article] AI analytics for

● Synthesize large amounts of brand perception targeted business
data decisions
● Identify opportunities to raise brand awareness
[Article] Sentiment
through social listening
analysis 101

Team needs
The following prompts will help you gain a more comprehensive understanding of
who on your team can benefit from AI and automation, so you can gather their
feedback throughout the implementation process.
Our AI social media marketing strategy will focus on optimizing the following
workflow:
Stakeholders: List the individuals, teams and/or agencies involved in the

existing workflow.
Get in touch with these individuals to learn about their current workflows and how
they're using AI and automation tools.

Tools audit
Map out how the tools in your existing tech stack can help achieve the objectives of
your AI social media marketing strategy. Use this time to pinpoint any gaps that exist
within your current resources.
Objective #1:
Are there any AI tools in your current tech stack that can support this objective?
What are they?
How might an AI tool support this objective? List ideal use cases.

Objective #2:
What are they?

Objective #3:
What are they?

Ethical considerations
It’s up to marketers to ensure they maintain ethical AI practices within their teams.
Look over this AI ethics resource, and set up some time with your business’ legal
team to better understand your brand’s unique ground rules for responsible AI use.
List key takeaways from your conversation here:

Vendor evaluation
Several AI social media tools exist, but only a few will match your specific needs. Use
what you’ve learned from identifying desired features and ethical considerations to
make the most well-informed choice.
Vendor shortlist: Identify the AI solutions that meet your needs and budget, and list
your top four contenders here.
Need a rundown of existing AI tools for social media?

Check out this article to for a list of the top AI social media marketing tools available
sorted by use case.

Vendor evaluation questions
The following questions will help you understand how a long-term partnership with a
potential vendor might look. Use them to ensure you select the right AI tools for your team.
□ Can you provide examples of specific use cases where your AI technology has
driven significant results for other marketers?
□ How does your product fit into my broader marketing tech stack?
□ How does your AI software handle data privacy and security concerns, especially
regarding customer data?
□ What kind of support and training do you provide?
□ What does your product roadmap look like?

Strategic implementation checklist
You’ve done the prep work, now it’s time to map out your implementation strategy. Use
this checklist to take your ideas and turn them into action.
□ Develop workflows: Use everything you’ve learned while mapping out your
strategy to revamp existing workflows so that they meet the objectives you
defined upfront.
□ Draft a communications plan: Ensure long-term strategic adoption by creating a

communications plan that keeps your newly developed workflows top of mind.
□ Educate and train your team: Host a training session to introduce your team to
the AI tools and workflows. This is a great time to answer any questions or
concerns that they may have.
□ Schedule monthly check-ins: Set up a monthly check-in where team members

can share recent wins and troubleshoot hurdles as they test the waters with AI
tools. You can also add this as a discussion point to an existing meeting to avoid
calendar crowding.
□ Host a teach back: Share what you’ve learned from creating and implementing
your strategy with the rest of your marketing organization by hosting a quick
teach back. Use this as an opportunity to showcase how other teams might
benefit from smart AI tools, and to cement yourself as the AI subject matter
expert you are.

About Sprout Social
Sprout Social is a global leader in social media management and
analytics software. Sprout’s intuitive platform puts powerful social data
into the hands of more than 30,000 brands so they can deliver smarter,
faster business impact. With a full suite of social media management
solutions, Sprout offers comprehensive publishing and engagement
functionality, customer care, influencer marketing, advocacy, and
AI-powered business intelligence. Sprout’s award-winning software
operates across all major social media networks and digital platforms.
For more information about Sprout Social (NASDAQ: SPT), visit
sproutsocial.com.
Get started with Sprout Social today
Request a Demo

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How to Design Your AI Social

Media Marketing Strategy

To make the most of the AI opportunity, start by deﬁning your goals.

What manual tasks (scheduling, engagement, reporting, etc.) do you currently

Sprout Social | @SproutSocial | 2

□ CRAWL: AI for content creation and publishing

● Accelerate content and creative production [Article] How to write AI

□ WALK: AI for engagement and social customer care

● Improve social customer care delivery [Article] AI’s impact on

□ RUN: AI for reporting and data analysis

● Monitor share of voice against key competitors [Article] AI analytics for

Sprout Social | @SproutSocial | 3

Stakeholders: List the individuals, teams and/or agencies involved in the

Sprout Social | @SproutSocial | 4

Sprout Social | @SproutSocial | 5

Sprout Social | @SproutSocial | 6

Sprout Social | @SproutSocial | 7

List key takeaways from your conversation here:

Sprout Social | @SproutSocial | 8

Need a rundown of existing AI tools for social media?

Sprout Social | @SproutSocial | 9

□ How does your product ﬁt into my broader marketing tech stack?

□ What kind of support and training do you provide?

□ What does your product roadmap look like?

Sprout Social | @SproutSocial | 10

□ Draft a communications plan: Ensure long-term strategic adoption by creating a

□ Schedule monthly check-ins: Set up a monthly check-in where team members

Sprout Social | @SproutSocial | 11

Get started with Sprout Social today

Sprout Social | @SproutSocial | 12

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