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Talent Rocketium

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AGILE CREATIVE OS

create • collaborate • analyze


People leading & mentoring us….

Anurag Dwivedi Dhruva Shetty Karan Rao Santosh B Satej Sirur


Product, Co-founder Marketing Customer Success, Sales Engineering CEO, Co-founder

11 years of analytics and 18 years at Internet 15 years in consulting and 19 years in Fortune 500 19 years building
product at companies like solutions at enterprises like platforms at

65+ team members who have built world-class products at..

Raised $5.2M from leading Valley and Indian funds.


Our Prime Directives…

Click to learn more about our


CULTURE
Position: Associate Product Manager

Your Role:
● Working with the founders to define and execute the roadmap and strategy of our enterprise product,
Rocketium Campaign.
● Prioritising the right experiments in close collaboration with engineers & marketers.
● Gathering requirements with research, usability studies and constant ongoing user interaction to
conceive and refine product development ideas.
● Planning a streamlined roll-out of features including information flow to users, product documentation,
training and feedback collection.
● Ascertain and ensure the successful implementation of success metrics for the product.
● Create a go-to-market plan working with business/ marketing stakeholders to maximize product
adoption and success.
● Understand the competitive landscape and evaluate market trends to better inform product roadmap.

Your Future Teammates:


● Leadership - Anurag (Product, Marketing), Karan (Sales, Success), Santosh (Engineering), Dhruva (Marketing), Satej (CEO)
● Engineering - Somya (Principal Architect), Anand (Senior Engineering Manager), Shubham (Staff Software Engineer),
Anish (Senior Software Engineer), Gowtham (Senior Software Engineer), Rajeev (Senior Software Engineer), and more...
● Product - Gunjan (Senior Product Manager) Abhishek (Product Manager)
● And more from Customer Success, Design, and Sales
(1/2)
Position: Associate Product Manager
Your Profile:
● Minimum 1.5 years of product management experience with enterprise SaaS platforms
● 2-3 years of total experience
● Excellent problem-solving and analytical ability
● Quick and effective decision-making ability
● An effective decision-making ability and can help teams understand the rationale and reasons for the
product decisions and roadmap direction
● Very strong written, verbal, and interpersonal communication
● An eye for critical details and an urge to push boundaries for self-development
● Spontaneity to translate feedback into improvement
● Adequate technical knowledge to work effectively with engineers

More Resources:
● Industry overview
● Product overview
● Glassdoor
● Culture
● More about our stories here
(2/2)
How We Support Your Growth…

● Stock options: All Rocketium members are rewarded with ESOP for trusting us in our journey. 💰
● Bi-annual performance appraisals: Because no one deserves to be made to wait 365 days to be
appraised or promoted for their efforts. 🙂
● Unlimited vacation policy: We actively encourage taking time off. We trust each other to act in our
own best interest along with our team's. 🗺
● Physical & mental wellness support: Our corporate partnership with Cult.Fit enables us to provide
sponsored as well as subsidised service subscriptions. 💪
● Health cover for you and the family: This includes your partner, kids, and parents. 🏥
● Industry exposure: Interact and learn from seasoned tech & business leaders, current and
ex-founders, investors, etc. through in-house initiatives. 💡
● Learning budget: To enable you with the right resources to grow better and share your learnings
with the community. 📈
● Meals & munchies: Teams that eat together stay together! 🥗
About the
Product
Today’s audience needs more content faster

6+ platforms where users spend time

4x more personalization by segment, location, …

50% faster content refresh to avoid user fatigue

3x more experiments to test what works best


Yesterday’s tools lead to 💸 and ⏳

Lifecycle Marketing Push, Email

Performance Marketing

Merchandising
Ads, Social

Creative
(internal or agency)
Monetization

% time spent on tasks that can be automated


Brand
Creative production
App, Web
Collaboration
Recruitment Marketing
Analytics
Rocketium helps enterprises do more with what they already have

Create brand-compliant visuals Collaborate on a system of Analyze creative decisions to


with design or business teams record for campaigns improve outcomes
Rocketium helps enterprises iterate
faster on campaigns

Manual processes delay campaigns. Rocketium’s


self-service content authoring and collaboration help
enterprises reach users in hours not weeks.

Speed achieved by our customers:-

● India’s largest private bank updates all user-facing


creatives within 2 days of central bank rate updates

● Asia’s 2nd largest marketplace updates discount


offers multiple times a day during sale events
Rocketium helps enterprises
personalize their communication

Businesses cannot tailor content by purchase


history, location, … due to tool and workflow limits.
Rocketium’s automation and content scaling help
enterprises create 50x more content.

Personalized campaigns by our customers:-

● World’s largest edtech tailors the imagery in


their visuals to suit learner age and past scores

● Asia’s top 5 food delivery company sends


personalized push notifications showing offers
for users’ favorite restaurants
Rocketium helps enterprises get
richer campaign insights

Analytics from ad, email, merchandising platforms


only give views and clicks. Rocketium gives unique
insights on text, models, products, layouts, colors,
and other decisions that deliver the best outcomes.

Campaign insights discovered by our customers:-

● World’s 2nd largest telecom provider found that


their best-performing value propositions had the
lowest budget allocation

● World’s top 10 IT company discovered that posts


with short text and statistics had the highest
engagement rate by far
Rocketium helps enterprises
experiment and test more

Slow repetitive work prevents enterprises from


testing formats, layouts, and messaging. Rocketium
enables rapid testing with bulk actions and
automated brand compliance.

Some experiments run by our customers:-

● World’s 2nd largest retail ad network launches


new creative formats in 25 sizes to maximize
clickthrough rates

● Africa’s largest e-commerce company


personalizes display and YouTube ads to show the
best-selling brands of 10 countries
Want to know more?
www.rocketium.com
culture.rocketium.com

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