XII Bstd Pre-board 1 MS Set C

Marking Scheme
Subject : Business Studies
1. B
2 A
3. B
4 C
5 D
6 C
7 C
8 A
9 C
10 A
11 A
12 D
13 C
14 A
15 B
16 C
17 C
18 A
19 A
20 D
21 Dharam considers management as a discipline because there exist a number of theories and principles 3
on management which have been formulated by various management experts. It is taught in various
schools and colleges, all over the world, as a separate subject of study.
Management is not considered to be a full-fledged profession because of the following reasons:

i) Restricted entry. Unlike management, the entry to the other professions is restricted through an
examination or eligibility criteria like specific percentage in a particular degree or diploma. However,
management as profession does not fulfill this criterion as anyone can be called a manager regardless of
his/her academic qualifications.
ii) Professional association: Unlike managers, all working professionals have to be a member of an
affiliated professional association which regulates their entry, grants certificate of practice and
formulates and enforces code of conduct. For example, the practicing lawyers have to be a member of
Bar Council of India, the practicing doctors should have membership of All India Medical Association
etc. However, in case of management, although there exist several management associations like the
AIMA (All India Management Association), neither does it have any statutory backing nor is it
mandatory for the practicing managers to a member of such associations
22 Management by exception. explain also 3

Or
Any three points of importance
23 (a) After shortlisting the candidates, the following three steps may be undertaken in the 3
selection process.
(i) Employment Interview: Employment interview basically consists conversation between the
employer and the prospective employee. The purpose of interview is to have an overview of the
candidate's strength and weaknesses for the position. In the present times, candidate also seeks certain
information from the interviewer.
(ii) Reference and Background Checks: Another important step in the selection process is the
verification of information obtained from the personal history and the selection interview. Normally the
candidate is required to state at last two references at the time of filling up the application.
iii) Selection Decision: The final decision is taken for the candidates who qualify tests, interview and
reference checks. Final views are taken from the concerned before issuing selection letter and such
manager is responsible for the performance of employee.
24 Any three functions related to stock exchange 3

Or
1 mark for each correct difference
25 1 mark for correct explanation 4

Or
Democratic or participative leader: A democratic leader will develop action plans and make decisions
in consultation with his subordinates. He will encourage them to participate in decision making. This
kind of leadership style is more common now-a- days, since leaders also recognise that people perform
best if they have set their own objectives. They also need to respect the others opinion and support
subordinates to perform their duties and accomplish organisational objectives. They exercise more
control by using forces within the group
26 1 mark for each correct explanation 4

Or
2+2 for each correct explanation
27 Rights of Consumers discussed above: 4

(i) Right to Information: A consumer has the right to be informed about the quantity, quality and price
of the product. Following information should also be given on the packet or on separate piece of paper,
ingredients of the product, date of manufacture and expiry, method to use, side effects of the
commodity, if any, precautions required for storing and using the product, etc.
Reason: Description of information on the package
(ii) Right to be Heard: The right to be heard (to represent) means the consumers have been given the
right to file a complaint in case if their grievance is not attended. For this purpose, manufacturers set up
their own consumers' grievance cells and many NGOs are working in the same direction.
Reason: Setting up of Consumer Cell and Grievance Cell
28 1 mark for each correct explanation 4
29 i) Encoding 4
ii) Receiver
iii) Sender
iv) Noise
30 Financial planning is the time of financial service that Subhash has offered to Bhuvan 4
Importance of financial planning
i) It shows mouth running of business enterprise by ensuring availability of funds at the right time
ii) Anticipating future requirements of funds and business shocks and surprises
iii) It facilities coordination among various departments of enterprise like marketing and direction
function through well define policies and procedures
iv) It increases efficiency of operations by curbing wastage of funds duplication of efforts and gaps in
planning
31 Explain for same (1.5 + 1.5 + 3) 6

Or
Explain for same (1.5 + 1.5 + 3)
32 Selecting an alternative 6
Implementation of plan
Follow up
Or
Explain for same
33 i) Product concept 6
ii) Societal marketing concept
iii) Selling concept. Though here the word promotion is used it doesn’t mean that the company is
applying the marketing philosophy. The product is not launched after analysing the tastes and
preferences of the potential customers.
iv) Production concept. Since the product is being sold on availability and affordability of the product.
34 Decentralization 6
Any six points of importance of decentralization

XII Bstd Pre-board 1 MS Set C

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Marking Scheme

Subject : Business Studies

Management is not considered to be a full-fledged profession because of the following reasons:

22 Management by exception. explain also 3

24 Any three functions related to stock exchange 3

25 1 mark for correct explanation 4

26 1 mark for each correct explanation 4

27 Rights of Consumers discussed above: 4

28 1 mark for each correct explanation 4

31 Explain for same (1.5 + 1.5 + 3) 6

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