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QUARTER 3
MODULE 1-3
Characteristics, Strengths and
Weaknesses, Kinds, and
Importance of Qualitative
Research
Qualitative research can be easily
characterized by carefully observing
how some research elements such as:
• research design,
• data collection procedure, and
• data analysis have been put into
considerations
Characteristics of Qualitative
Research
1. Qualitative research is
naturalistic.
1. Qualitative research
complements quantitative data.
Interview and observation are the
common instruments used in the
conduct of a qualitative study.
2. Qualitative research provides
more detailed information to
explain complex issues. Since
this type of research study
requires the researcher to
immerse himself/herself in the
phenomenon under investigation,
direct experiences can be
acquired.
3. Qualitative research is cost
efficient. Small number of
participants is usually considered in
qualitative research. Hence, less
resources will be needed to
accomplish the study.
Weaknesses