Essay

MEDIA ANALYSIS
Analyse the role of media in a cultural context

2644 Teresa

Culture has same features with other substances, the proliferation of the surrounding. Only the dissemination of culture can be called a culture of life, which is determined by the cultural society. According to the theory of cultural diffusion, the spread of culture must have a carrier. In modern society, the mass media has become the most important and the most efficient carrier in a cultural transmission. It cans commitment to the main function of the culture completely. Mass media has the function with disseminates knowledge and passes down the social heritage. News reports of the media play a role of social education; it expanded coverage of cultural knowledge and contribute to the prosperity of culture. Mass media produce a new cultural phenomenon and a new literary form. The presence of the media to promote the spread of the network of hot events, but also it created a large number of hotspots vocabulary. The same time, the mass media also makes echoes with the high culture of art and grassroots carnival. It form a common cultural values of society as a whole.

The role of mass media in cultural transmission: First, the social function of culture. This includes the culture embodied in the dissemination of value integrated function, standardized integration function and structural integration functions. Different social groups have different cultures. A cultural difference is the biggest obstacle to the spread. The emergence and development of modern mass media broke and across the boundaries of this culture in the process of cultural transmission. With its uniform symbols, the mass media replaces the sense of exclusion caused by cultural differences in social psychology. Therefore, the mass media as a carrier of cultural transmission process, the social function of cultural integration can be a good operation. Especially in the value integrated function, it reflects the most prominent. The emergence of the Internet makes the mass media can uses a faster rate, the broader range to spread cultural. Even beyond the limits with the borders and text in the communication process. As a result, almost all of the culture can blend in the mass media. Diverse social values get effective integration. In addition, the mass media as a special carrier of culture and communication tools, it embodies the cultural characteristics. In other words, the media also has an embodiment of personalized itself. Every media has its own unique form to attract audiences. It is an important part of the media itself in culture. It reflects the cultural diversity the characteristics.
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Second, the cultural community conduction functions. Cultural integration function is maintain social order, conduction promote social progress. Obviously, in modern society, the mass media is no better tool to provide the knowledge. The development of modern media, especially the development of the Internet, people are no longer confined to books when they want to get knowledge. In the future, if you do not know how to use media tools to understand the world, it is no difference with illiteracy. Moreover, the media provide to the community is not knowledge simply, but information. In other words, the knowledge is provided can meet the need and create value. Also, because sharing of the mass media, it can play the function of disseminating knowledge and information.

Third, the culture has the reverse function. Culture is not only has a positive function, and reverse function. Todays media is also filed with many negative cultural factors. Kitsch reported in the newspapers, TV movies and network of violence, pornography will become the way of cultural reverse function.

The media is only a means or a tool of dissemination of culture itself. It is a disseminator of culture, also is the vanguard of cultural invasion. It should be said that it is neutral. As for what kind of impact the mass media in the dissemination of culture, in the final analysis, it depends on this tool representative of the culture itself.

Come talk to the media in which a representative: The film. The mass media characteristics of the film are mainly from the media itself. It is the medium of symbols is easy for the audience to accept. For the most part, the film is a direct sense of the art. The era of cinema is coincided with the rise of the popular art. Therefore, film art and pop art has a vivid relationship. It is because of the popular and entertainment of the film, it attracted a lot of people poured into the cinema. Language is the carrier of culture; it is the main manifestations of the culture. Movie is based on visual symbols; visual forms of communication from different perspectives, multi-angle display their national culture. Movie lines, movie story itself and the movie screen is convey to the audience a variety of cultural information. Therefore, by watching the films of various countries to understand the culture of each country, either to strengthen the in-depth understanding of the countries cultural heritage and it is an important process of leaning a language.

1. The films perspective functions in social life and customs. The film is an art form of sound and image perfect combination. It is based on real-life story of the national. It combines visual, listening and said in one. It is real and concrete. It comes from life, close to life, after refining processing, it gives rise to an immersive visual effects. The movie Forrest Gump, the mother said this sentence: Life was like a box of chocolate, you never know what youre gonna get. But here is why use chocolate instead of other things as an analogy? This requires that we understand the customs of the United States. A box of chocolates in the United States is usually has twelve or twenty four, each with different packaging, taste, shape and color, It was unmarked previously, only to tear it apart in your mouth, after this, you only know the taste.

There to watch the movie Brave Heart, you can enjoy the acoustic music of bagpipes and the charm of the woolen kilt, which has long been a symbol of Scotlands national culture.

2. The films perspective functions in the cultural traditions. The cultural traditions of each country are formed after long-term accumulation in the long process of historical development of each country, to learn and understand is not overnight to achieve, all the accumulated bit by bit in life you can understand gradually. Through the transmittance function with culture in the film, learns can be exposed to a variety of cultural knowledge, imperceptibly learned to use cultural knowledge, but also to consolidate the knowledge of the language, and enhance the flexibility of cultural differences. Dialysis and learn the cultural traditions of other countries, including the nations heritage, inheritance, concepts, values and outlook on life. Like the movie The Princess Diaries, Mias language reflects young peoples typical language features flexible, rich in slang. Such as shut up! This is not my day. While Mias Grandma Clariss, the language used on behalf of the European royal aristocratic English in the film, the tradition and norms. Such as It was judgmental of me Because I recognize the same spirit in you as someone else I know.

3. The films perspective functions in the cultural religious and historical. Such as Arthur: In the name of the Father, and the Son and the Holy Ghost. May the Lord, bless three and care for three, and watch over three, Amen In the film, we tend to feel more cross-cultural religious and historical factors.

The Film, as a carrier of contacts and understanding of foreign cultures, not only other people how to communicate in real scenarios and vivid language, but also provides the cultural scene of some non-verbal behavior and compensate for the lack of understanding of foreign cultures is difficult to show knowledge of the culture, thus deepening the understanding of the culture and the arts, improve cross-cultural communicative competence. In short, in modern society, the media play a vital role in the dissemination of culture and play an important role.

References: http://en.wikipedia.org/wiki/Media http://en.wikipedia.org/wiki/Mass_media http://en.wikipedia.org/wiki/Culture http://books.google.com.au/books?id=MrlnwlKQDr4C&pg=PA184&hl=zh-CN& source=gbs_toc_r&cad=4#v=onepage&q&f=false http://en.wikipedia.org/wiki/Film http://en.wikipedia.org/wiki/Forrest_Gump http://en.wikipedia.org/wiki/Braveheart http://en.wikipedia.org/wiki/The_Princess_Diaries_(film) http://en.wikipedia.org/wiki/File:BolexH16.jpg http://en.wikipedia.org/wiki/File:Braun_HF_1.jpg http://en.wikipedia.org/wiki/File:Internet_map_1024.jpg