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    BST PROJECT

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    akshatverma137

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    © All Rights Reserved
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    BST PROJECT

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    BST PROJECT

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    Marketing

    (chocolate)
    Chocolate holds a significant place in the market from several
    years:-

    1. Economic Impact: The global chocolate market size was


    estimated at USD 119.39 billion in 2023 and is anticipated
    to grow at a compound annual growth rate (CAGR) of 4.1%
    from 2024 to 2030. tt

    2. Consumer Demand: Consumer consciousness


    regarding the health benefits of eating high-quality
    chocolate remains a key driver of the market1. There is also
    a growing demand for vegan, organic, glutenfree, and
    sugar-free chocolates1.

    3. Ingredient in Food Industry: Chocolate is an essential


    ingredient in desserts and baked goods2. It has also
    remained one of the widely used ingredients in the sweets
    and beverages sector3.

    4. Conclusion- These factors contribute to the importance


    of chocolate in the market. It’s not just a sweet treat, but a
    significant economic commodity with a complex supply
    chain and a wide range of applications in various industries.

    Health benefits of chocolates- Chocolates is good for


    health. It has minerals like iron and magnesium. It has
    antioxidants that protect our body. It helps our heart by
    lowering blood pressure and bad cholesterol. It also helps our
    brain work better. Some studies say it can help people with
    diabetes. But, it has a lot of sugar and calories, so don’t eat too
    much. Enjoy it in moderation. Remember, these benefits are
    mostly from dark chocolate, not all types of chocolate. So,
    choose your chocolate wisely. It’s not just a tasty treat, but also
    a food with many health benefits.

    How people of different age groups enjoy the


    chocolate - Everyone loves chocolate because it tastes great. It
    makes people feel good and gives a quick energy boost. There are
    many types of chocolate to choose from. Dark chocolate can even
    be good for your health. But, it’s important not to eat too much
    because it has a lot of sugar and calories. So, whether you’re
    young or old, there’s a chocolate out there for you to enjoy.

    Competitors of Chocolate:-
    1.Lotus Chocolates :-
    ABOUT- Lotus Chocolates takes great pride in being one of
    India's select manufacturers of the finest chocolates, cocoa
    products, and cocoa derivatives. Their products are supplied to
    chocolate makers and users worldwide, from local bakeries to
    multinational companies. They offer a delightful range of
    chocolatey heaven products, including the popular On & On
    Choco Drops.

    Tagline of Lotus Chocolates- Lotus Chocolates crafts


    delectable treats that tantalize taste buds and create moments
    of joy. Whether you're savoring their On & On Choco Drops or
    indulging in other chocolatey delights, Lotus Chocolates
    promises a sweet escape from the ordinary.

    USP of Lotus Chocolates-


    - Smooth and Creamy Chocolate: Lotus Chocolates is known
    for its exceptionally smooth and creamy chocolate.
    - Availability in Parts of India: While their presence is
    primarily in south and western India, Lotus Chocolates has
    made its mark with availability in select regions.
    2.Cadbury Chocolates :-

    About- CADBURY Chocolate has a rich history and a


    delightful range of products. Here are some highlights:
    - Origins: CADBURY Chocolate began in 1842 in Birmingham,
    England, initially as drinking chocolate. In 1897, they
    introduced their first milk chocolate bar to compete with
    Swiss chocolate.
    - Popular Varieties:
    - CADBURY DAIRY MILK: A classic milk chocolate bar loved for
    its velvety smoothness.
    - CADBURY ROYAL DARK: A dark chocolate bar with a Black
    Forest Cake twist.
    - CADBURY CARAMELLO: Combines milk chocolate and
    creamy caramel.
    - CADBURY Fruit & Nut: Features whole nuts and raisins in
    milk chocolate.

    Tagline of Cadbury- The best tagline associated with


    Cadbury chocolates is "Tastes Like This Feels."

    USP of Cadbury- Certainly! Cadbury chocolates are


    known for their creamy milk chocolate, strong
    brand loyalty, and trusted quality.

    3. Amul Chololates-
    About-Amul chocolates are known for their high-quality
    ingredients, including a significant cocoa content and
    natural components. They offer a wide variety of flavors and
    types, such as Camel Milk Chocolate and sugar-free dark
    chocolates, catering to different tastes and preferences.

    The health benefits- Dark chocolates, which include


    antioxidants and potential heart health advantages, make
    them a healthier indulgence.

    Well priced-Amul chocolates are also competitively


    priced, making premium quality chocolate accessible to a
    broader audience. The brand is committed to ethical
    practices, including fair trade and sustainable sourcing,
    which supports cocoa farmers and promotes
    sustainability.
    Tagline - In 1973, Amul forayed into chocolates to
    supply chocolate for its ice-cream variants. Later, Amul
    Chocolates were launched with tagline — a gift for
    someone you love.
    USP of Amul chocolates-Amul chocolates stand out
    for their high-quality ingredients, diverse flavours,
    affordability, and ethical practices. They offer unique
    options like Camel Milk Chocolate and sugar-free varieties,
    all under the trusted Amul brand

    4. Mason & Co-


    About- Mason & Co is a bean-to-bar chocolate maker in
    Auroville, India. They create organic, vegan dark chocolate
    using cacao beans from Tamil Nadu and Kerala. Their focus
    is on quality, sustainability, and ethical practices

    Mason & Co offers:


     Single-Origin Bars: Unique regional flavors.

     Flavored Chocolates: Sea salt, coffee, spices.

     Gift Sets: Curated collections.

     Pantry Items: Cacao nibs, powder.

    Tagline- Mason & Co’s tagline is “Crafted with Care,


    from Bean to Bar.”
    .

    USP- Mason & Co’s unique selling points (USPs) include:


     Organic and Vegan: All their chocolates are organic and
    vegan, catering to health-conscious and ethical
    consumers.
     Single-Origin: They highlight the distinct flavors of w
     Bean-to-Bar: They control the entire process from
    sourcing to production, ensuring high quality.
     Sustainability: Commitment to fair trade and eco-
    friendly practices.

    5.Saraam Chocolate-

    About- Saraam Chocolate is a bean-to-bar


    chocolate maker based in Udaipur, India. They
    focus on creating artisanal chocolates using single-
    origin cacao beans sourced from South India. Here
    are some highlights:
    - Unique Flavors: They incorporate indigenous
    Indian fruits and spices, like ice apple and kokum,
    into their chocolates.
    - Sustainability: Saraam emphasizes ethical
    sourcing and eco-friendly practices.
    - Handcrafted: Each chocolate bar is meticulously
    crafted through a hands-on process.

    Tagline- Saraam Chocolate’s tagline


    is “Handcrafted with Passion and Savor the True
    Essence of Pure Cacao Bliss.

    USP-
    - Indigenous Flavors: Incorporates unique Indian
    fruits and spices like ice apple and kokum.
    - Single-Origin: Uses cacao beans from specific
    regions in South India.
    - Handcrafted: Each bar is meticulously crafted
    through a hands-on process.
    - Sustainability: Emphasizes ethical sourcing and
    eco-friendly practices.

    ChocoDélice
    "Delight in the world of chocolate"

    Introduction
    Chocolates are cherished today for many reasons:-
    They offer health benefits, especially dark chocolate, which is
    rich in antioxidants and can improve heart health and brain
    function. Additionally, chocolate is known to boost mood by
    stimulating the release of endorphins, making people feel
    happier. Its rich flavour and smooth texture provide a sensory
    delight that is universally loved. It also holds cultural
    significance, being integral to celebrations and traditions
    worldwide. Moreover, the chocolate industry supports millions
    of jobs, making it economically important.

    The global chocolate market is thriving and continues to


    grow steadily. In 2023, the market size was estimated at
    around USD 120.42 billion and is expected to grow at a
    compound annual growth rate (CAGR) of 3.3% from 2024 to
    2032. This growth is driven by the adaptability of chocolate
    in various forms, including bars, truffles, and beverages
    made with cocoa

    LOGO
    TAGLINE

    A Clever Treat For Your Taste Buds

    Range
    Of
    The
    ChocoDélice
    Range of ChocoDélice
    Chocolates are available in 5 delecious flavours
    1.Pomegranate Bliss
    2.Berry White
    3.Mango Magic
    4.Apple Delight
    5.Tropical Twist
    Pomegranate Bliss
    Berry White

    Mango Magic
    Apple Delight
    Tropical Twist
    LICENSES
    AND
    PERMISSIONS
    The following Licenses and permissions are
    required in setting up this process:-

    Business Registration is one of the first steps to


    establishing a business. It should be set up under an
    artificial legal entity like a company or LLP

    Trademark Registration- In order to


    save us from the conflict of copying the
    brand's name and logo, it is mandatory for
    the applicant to get them registered under
    the trademark department.

    FSSAI LICESES- As per lane, every food


    business must register or take a licence from
    the FSSAI department. Whether to take
    FSSAI LICENSES it will depend upon the type
    and scale the chocolate business. Chocolates
    are tested for the purpose of safety and
    consumption and various other parameters.

    GST Registration - After implementing


    GST, it is mandatory for every business
    carrying out a taxable supply of goods or
    services whose turnover exceeds the
    threshold limit to Require GST registration
    and obtain a GST number.
    EPF Registration - If there are more
    than 20 employees in the company or
    manufacturing unit, then the unit
    management must obtain EPF registration.

    ESI Registration- It is mandatory in


    India for all businesses that employ ten or
    more employees to obtain Employee state
    Insurance lead registration.

    Business Licenses- Applicant must


    obtain the non objective certificate from
    local department.

    Shop & Establishment- It is


    mandatory in the unorganised sector of
    employment to register it's shops and
    establishment Act, enacted by every state in
    India, in order to regulate the condition of
    work and to provide for regulations of the
    employers and rights of the employees
    Selling price of Competition

    Saraam Chocolate

    1. Selling price to the consumer


    100g – Rs180
    60g - Rs 100

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