Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 2 views

    Online and Social Media Marketing (1)

    Uploaded by

    tyagiji142006

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Online and Social Media Marketing (1)

    Uploaded by

    tyagiji142006
    2 views10 pages

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    2 views10 pages

    Online and Social Media Marketing (1)

    Uploaded by

    tyagiji142006

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 10

    Online and Social Media

    Marketing
    By:- Venu Prajapati

    Class- XII-K

    Roll no. 21
    Importance of Online Marketing
    Reach Cost-effectiveness Measurable Results

    Online marketing allows you to reach a Compared to traditional marketing Online marketing provides valuable
    wider audience, expanding your methods, online marketing offers a more insights into campaign performance
    customer base and building brand cost-efficient way to reach your target through data analytics, allowing you to
    awareness. audience. track your progress and make necessary
    adjustments.
    Defining Social Media Marketing

    Social Media Marketing


    Leveraging social media platforms to connect with your audience, build brand awareness, and promote products or services.
    Benefits of Social Media
    Marketing
    Brand Awareness Customer Engagement
    Increase your brand's visibility Build stronger relationships
    and recognition among your with your audience through
    target audience. interactive content and direct
    communication.

    Lead Generation Traffic and Sales


    Attract potential customers and Drive traffic to your website or
    convert them into leads by online store and increase sales
    providing valuable information conversions through targeted
    and engaging with them. social media campaigns.
    Popular Social Media
    Platforms
    Facebook Instagram
    A popular social media platform A visually driven platform perfect
    with a vast user base, ideal for for showcasing products or
    businesses targeting a wide services through images and
    audience. videos.

    Twitter LinkedIn
    A microblogging platform where A professional networking
    users share short messages and platform used by individuals and
    updates, ideal for real-time businesses to build connections
    engagement and news sharing. and promote their careers.
    Developing a Social Media Strategy
    Define Goals
    1
    What do you hope to achieve with your social media efforts?

    Target Audience
    2
    Who are you trying to reach with your social media content?

    Content Planning
    3
    What kind of content will you create to engage your audience?

    Platform Selection
    4
    Which social media platforms will you use to reach your target audience?

    Monitoring and Analysis


    5 Track the performance of your campaigns and make
    adjustments as needed.
    Creating Engaging Social Content
    High-Quality Visuals
    1 Use images, videos, and infographics to capture attention and convey information effectively.

    Storytelling
    2 Engage your audience by sharing stories that connect with their emotions and experiences.

    Interactive Elements
    3 Encourage audience participation through polls, quizzes, and contests.

    Behind-the-Scenes Content
    4 Give your audience a glimpse into your business by sharing behind-the-scenes footage and personal stories.
    Measuring and Optimizing Social Campaigns

    Track Engagement
    1 Monitor likes, shares, comments, and other interactions to gauge audience interest.

    Analyze Reach
    2
    See how many people your content reaches and understand their demographics.

    Measure Conversions
    3 Track website visits, leads generated, and sales conversions attributed
    to social media campaigns.

    Optimize Content
    4 Adjust your content strategy based on data insights to improve
    performance.
    Conclusion

    1 2
    Reach Engagement
    Online marketing allows you to reach Build stronger relationships with
    a wide audience, expanding your your audience through interactive
    customer base. content.

    3
    Results
    Measure your progress through data
    analytics and make adjustments as
    needed.
    Thank You
    Thank you for your time and attention!

    You might also like