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    Digital Marketing Intro Class Lesson 1

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    focusinstitute84
    Digital Marketing 101 provides an overview of digital marketing. It defines digital marketing and compares it to traditional marketing. It then outlines several key digital marketing channels including search engine optimization, pay-per-click advertising, content marketing, social media marketing, email marketing, affiliate marketing, online PR, and influencer marketing. Each channel is briefly described in 1-3 sentences.

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    Digital Marketing Intro Class Lesson 1

    Uploaded by

    focusinstitute84
    15 views11 pages
    Digital Marketing 101 provides an overview of digital marketing. It defines digital marketing and compares it to traditional marketing. It then outlines several key digital marketing channels including search engine optimization, pay-per-click advertising, content marketing, social media marketing, email marketing, affiliate marketing, online PR, and influencer marketing. Each channel is briefly described in 1-3 sentences.

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    Digital marketing intro class lesson 1

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    Digital Marketing 101 provides an overview of digital marketing. It defines digital marketing and compares it to traditional marketing. It then outlines several key digital marketing channels including search engine optimization, pay-per-click advertising, content marketing, social media marketing, email marketing, affiliate marketing, online PR, and influencer marketing. Each channel is briefly described in 1-3 sentences.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    15 views11 pages

    Digital Marketing Intro Class Lesson 1

    Uploaded by

    focusinstitute84
    Digital Marketing 101 provides an overview of digital marketing. It defines digital marketing and compares it to traditional marketing. It then outlines several key digital marketing channels including search engine optimization, pay-per-click advertising, content marketing, social media marketing, email marketing, affiliate marketing, online PR, and influencer marketing. Each channel is briefly described in 1-3 sentences.

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    © All Rights Reserved
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    You are on page 1of 11

    Digital Marketing 101

    Welcome to our Digital Marketing Intro Class! In this presentation, we'll cover
    the basics of digital marketing, including its benefits, differences from
    traditional marketing, and different channels. Let's get started!

    What is Digital Marketing? Digital Marketing refers to the use of digital


    channels, platforms, and technologies to promote and advertise products,
    services, and brands. It's an umbrella term that encompasses a range of
    online marketing activities. Unlike traditional marketing—which uses
    mediums like print, radio, and television—digital marketing campaigns are
    executed exclusively through digital

    by Focus
    Benefits of Digital Marketing

    1 Measurability 2 Targeting 3 Flexibility

    Track your campaigns Zero in on specific Adjust campaigns in


    with precision using demographics like real-time to optimize for
    tools like Google location, age, and better results.
    Analytics. interests.

    4 Cost-Effective 5 Global Reach 6 Interactive

    Digital marketing can be Your ads can reach a Engage with customers
    more budget-friendly global audience, directly through
    than traditional expanding your brand's comments, likes,
    advertising methods. reach. shares, and reviews.

    7 Personalization

    Tailor content and ads to the individual user to increase engagement.


    Digital vs. Traditional Marketing
    Reach Cost Feedback & Adjustability
    Interaction
    While traditional Digital marketing Real-time
    marketing has a offers a better ROI Digital marketing adjustments can be
    localized reach, compared to fosters two-way made to digital ads
    digital marketing traditional communication, based on analytics,
    can expand your methods, especially while traditional while traditional
    audience globally. for small and marketing is mainly ads cannot be
    medium businesses. one-way. changed once
    released.
    Search Engine Optimization (SEO)

    Optimizing Content Website Analysis Link Building

    Rank higher on search engines Get insights on how to improve Build high-quality backlinks to
    by optimizing your content your website's structure and your website from other
    with relevant keywords and content to boost your search reputable sites to improve your
    meta descriptions. engine rankings. search engine authority.
    Pay-Per-Click (PPC) Advertising
    1 Campaign Setup

    Set up your campaign by selecting


    relevant keywords and setting a
    Ad Creation 2 budget and bid amount for each click.
    Create compelling ad copy and design
    effective ad visuals that will capture
    your target audience's attention. 3 Analytics & Optimization

    Track and analyze your ad


    performance to make real-time
    adjustments that will drive better
    results.
    Content Marketing
    Creation Promotion Lead Generation &
    Customers
    Create engaging and Promote your content on
    informative content that social media, email Use content marketing to
    will attract and retain your marketing, and other generate leads and convert
    target audience's channels to expand your them into customers
    attention. reach. through valuable content
    and offers.
    Social Media Marketing

    Facebook Instagram LinkedIn

    Promote your business with Build your brand with visually Connect with other
    targeted ads and connect with stunning images and videos, professionals and businesses
    your customers through stories, and influencer to promote your services,
    comments, messages, and marketing. content, and job postings.
    more.
    Affiliate Marketing

    1 Partnerships 2 Product Reviews 3 ROI

    Partner with other Write product reviews Boost your ROI by


    businesses or or create video content earning commissions on
    individuals to promote to encourage your each successful sale
    their products/services audience to make generated from your
    and earn commissions. purchases through your affiliate marketing
    affiliate link. efforts.
    Email Marketing
    1 List Segmentation & Design

    Segment your email list and design an


    engaging email with a compelling
    Delivery & Automation 2 subject line, visuals, and clear calls to
    Send your emails at the right time to action.
    the right people, set up automation to
    trigger emails based on user behavior.
    3 Analytics & Optimization

    Track your email open rates, click-


    through rates, and conversion rates to
    optimize for better results.
    Online PR

    Press Release Media Contacts Reputation Management

    Distribute a press release to Build positive relationships


    relevant media outlets and with online press, bloggers, Monitor and manage your
    journalists to secure media and influencers to increase brand's online reputation to
    coverage. your brand's online visibility. ensure positive sentiment and
    brand relevance.
    Influencer Marketing
    Strategy Planning Content & Creative Relationship Building

    Identify relevant Create compelling content


    influencers in your industry that influencers can share Build and maintain
    and plan a strategy for with their audience while relationships with
    partnering with them to promoting your brand. influencers to ensure long-
    promote your term brand exposure and
    products/services. positive sentiments.

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