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    SWOT Kingfisher Airlines

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    Kamal Anchalia
    STRENGTHS Strong brand value and reputation in the minds of the consumer First Indian airline to have a new fleet of planes Quality service and innovation More than 80 destinations Less than 100 people (employees) per aircraft 2. WEAKNESSES High ticket pricing (kf first and class) Tough competition from Indian as well as international players 3. OPPORTUNITIES a nkit f acebook social plugin 4. THREATS Falling demand Over capacity in the skies ATF prices Economic

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    SWOT Kingfisher Airlines

    Uploaded by

    Kamal Anchalia
    10K views3 pages
    STRENGTHS Strong brand value and reputation in the minds of the consumer First Indian airline to have a new fleet of planes Quality service and innovation More than 80 destinations Less than 100 people (employees) per aircraft 2. WEAKNESSES High ticket pricing (kf first and class) Tough competition from Indian as well as international players 3. OPPORTUNITIES a nkit f acebook social plugin 4. THREATS Falling demand Over capacity in the skies ATF prices Economic

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    STRENGTHS Strong brand value and reputation in the minds of the consumer First Indian airline to have a new fleet of planes Quality service and innovation More than 80 destinations Less than 100 people (employees) per aircraft 2. WEAKNESSES High ticket pricing (kf first and class) Tough competition from Indian as well as international players 3. OPPORTUNITIES a nkit f acebook social plugin 4. THREATS Falling demand Over capacity in the skies ATF prices Economic

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    10K views3 pages

    SWOT Kingfisher Airlines

    Uploaded by

    Kamal Anchalia
    STRENGTHS Strong brand value and reputation in the minds of the consumer First Indian airline to have a new fleet of planes Quality service and innovation More than 80 destinations Less than 100 people (employees) per aircraft 2. WEAKNESSES High ticket pricing (kf first and class) Tough competition from Indian as well as international players 3. OPPORTUNITIES a nkit f acebook social plugin 4. THREATS Falling demand Over capacity in the skies ATF prices Economic

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
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    NOVEMBER 13, 2011

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    HOME > SWOT > SWOT Kingfisher Airlines

    SWOT Kingfisher Airlines


    July 3, 2010 By Hitesh Bhasin
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    SWOT Analysis of Kingfisher Airlines


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    1. STRENGTHS Strong brand value and reputation in the minds of the consumer UB group as the parent company First Indian airline to have a new fleet of planes Quality service and innovation More than 80 destinations Less than 100 people (employees) per aircraft 2. WEAKNESSES
    Siv a Dina Maher Ur A hmed

    Marketing91 on Facebook
    Like 547 people like Marketing91.

    Still in RED (still to Break Even) (An outstanding of 950crs only to oil marketing cos till may end ) High ticket pricing (KF First & Class) Tough competition from Indian as well as international players 3. OPPORTUNITIES

    A nkit

    Lamai

    Shiba

    Hassan

    Galatia

    F acebook social plugin

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    If able to survive for a couple of years, then can have a big market share Untapped International Markets Untapped cargo market Expanding tourism business 4. THREATS Falling demand Over capacity in the skies ATF prices Economic slowdown Infrastructure issues
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    Related posts: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Marketing Mix Kingfisher Airlines SWOT sony ericson SWOT Zapak SWOT FERRARI SWOT Air India SWOT Pantaloons SWOT Gucci SWOT Nokia Air India SWOT SWOT IPL Filed Under: SWOT Tagged With: airlines, kingfisher, SWOT

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