Indian Seasonings Market Overview 2024
Indian Seasonings Market Overview 2024
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MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT
AND IS NOT TO BE PHOTOCOPIED
Industry Profiles
1. Executive Summary
Industry Profiles
Industry Profiles
TABLE OF CONTENTS
1. Executive Summary 2
2. Market Overview 8
3. Market Data 10
4. Market Segmentation 12
5. Market Outlook 16
Industry Profiles
7. Competitive Landscape 24
7.2. Who are the leading players in the Indian seasonings, dressings & sauces market? ................................24
7.3. Which companies have been most successful in increasing their market shares in the last 5 years (2018-
23)? 25
7.4. Which companies market shares have suffered in the last 5 years (2018-23)?.........................................25
7.5. What are the most popular brands in the Indian seasonings, dressings & sauces market? ......................25
8. Company Profiles 26
9. Macroeconomic Indicators 38
10. Appendix 40
10.1. Methodology..............................................................................................................................................40
About MarketLine....................................................................................................................................................42
Industry Profiles
LIST OF TABLES
Table 1: India seasonings, dressings & sauces market value: $ million, 2018–23 10
Table 2: India seasonings, dressings & sauces market volume: million kilograms, 2018–23 11
Table 3: India seasonings, dressings & sauces market category segmentation: % share, by value, 2018–2023 12
Table 4: India seasonings, dressings & sauces market category segmentation: $ million, 2018-2023 12
Table 5: India seasonings, dressings & sauces market geography segmentation: $ million, 2023 14
Table 6: India seasonings, dressings & sauces market distribution: % share, by value, 2023 15
Table 7: India seasonings, dressings & sauces market value forecast: $ million, 2023–28 16
Table 8: India seasonings, dressings & sauces market volume forecast: million kilograms, 2023–28 17
Table 9: India seasonings, dressings & sauces market share: % share, by value, 2023 24
Table 22: India real gdp (constant 2010 prices, $ billion), 2019–23 38
Industry Profiles
LIST OF FIGURES
Figure 1: India seasonings, dressings & sauces market value: $ million, 2018–23 10
Figure 2: India seasonings, dressings & sauces market volume: million kilograms, 2018–23 11
Figure 3: India seasonings, dressings & sauces market category segmentation: $ million, 2018-2023 13
Figure 4: India seasonings, dressings & sauces market geography segmentation: % share, by value, 2023 14
Figure 5: India seasonings, dressings & sauces market distribution: % share, by value, 2023 15
Figure 6: India seasonings, dressings & sauces market value forecast: $ million, 2023–28 16
Figure 7: India seasonings, dressings & sauces market volume forecast: million kilograms, 2023–28 17
Figure 8: Forces driving competition in the seasonings, dressings & sauces market in India, 2023 18
Figure 9: Drivers of buyer power in the seasonings, dressings & sauces market in India, 2023 19
Figure 10: Drivers of supplier power in the seasonings, dressings & sauces market in India, 2023 20
Figure 11: Factors influencing the likelihood of new entrants in the seasonings, dressings & sauces market in India,
2023 21
Figure 12: Factors influencing the threat of substitutes in the seasonings, dressings & sauces market in India, 202322
Figure 13: Drivers of degree of rivalry in the seasonings, dressings & sauces market in India, 2023 23
Figure 14: India seasonings, dressings & sauces market share: % share, by value, 2023 24
Industry Profiles
2. Market Overview
Industry Profiles
The performance of the market is forecast to accelerate, with an anticipated CAGR of 9.2% for the five-year period
2023-2028, which is expected to drive the market to a value of $6,395.3 million by the end of 2028.
Comparatively, the South Korean and Chinese markets will grow with CAGRs of 2.6% and 8.2% respectively, over
the same period, to reach respective values of $1,907.6 million and $45,542.4 million in 2028.
Industry Profiles
3. Market Data
Table 1: India seasonings, dressings & sauces market value: $ million, 2018–23
Figure 1: India seasonings, dressings & sauces market value: $ million, 2018–23
Industry Profiles
Table 2: India seasonings, dressings & sauces market volume: million kilograms, 2018–23
Figure 2: India seasonings, dressings & sauces market volume: million kilograms, 2018–23
Industry Profiles
4. Market Segmentation
Table 3: India seasonings, dressings & sauces market category segmentation: % share, by value, 2018–2023
Table 4: India seasonings, dressings & sauces market category segmentation: $ million, 2018-2023
Industry Profiles
Figure 3: India seasonings, dressings & sauces market category segmentation: $ million, 2018-2023
Industry Profiles
Table 5: India seasonings, dressings & sauces market geography segmentation: $ million, 2023
Geography 2023 %
China 30,768.6 45.4
Japan 18,407.8 27.2
India 4,115.7 6.1
South Korea 1,680.7 2.5
Singapore 129.4 0.2
Rest of Asia-Pacific 12,597.5 18.6
Figure 4: India seasonings, dressings & sauces market geography segmentation: % share, by value, 2023
Industry Profiles
Table 6: India seasonings, dressings & sauces market distribution: % share, by value, 2023
Channel % Share
Hypermarkets & Supermarkets 68.2%
Convenience Stores 23.7%
Food & drinks specialists 7.1%
eRetailers 0.7%
Other 0.3%
Total 100%
Source: MARKETLINE MARKETLINE
Figure 5: India seasonings, dressings & sauces market distribution: % share, by value, 2023
Industry Profiles
5. Market Outlook
Table 7: India seasonings, dressings & sauces market value forecast: $ million, 2023–28
Figure 6: India seasonings, dressings & sauces market value forecast: $ million, 2023–28
Industry Profiles
Table 8: India seasonings, dressings & sauces market volume forecast: million kilograms, 2023–28
Figure 7: India seasonings, dressings & sauces market volume forecast: million kilograms, 2023–28
Industry Profiles
6.1. Summary
Figure 8: Forces driving competition in the seasonings, dressings & sauces market in India, 2023
Rivalry in the market is intensified by high fixed costs and exit barriers. Additionally, the market remains fragmented,
with no dominance of a single retailer, which further increases the competition.
Larger retailers, such as hypermarkets and supermarkets, can make large purchases and negotiate on price with
manufacturers, boosting buyer power. The retailers have to stock brands preferred by consumers to cater the demand
from brand loyal consumers.
Suppliers in this market range from agricultural producers to machinery manufacturers, and vary in size accordingly.
Where growers operate in a fragmented upstream landscape, large food processing firms will have a strong negotiating
position. However, a lack of differentiation in commodity inputs weakens supplier power.
The threat of new entrants is moderate due to fair capital investments necessary and the presence of well-established
brands. The market experienced strong growth during the review period (2018-2023), which will encourage
newcomers.
Substitutes of seasonings, dressings and sauces, which include olive oil, fruits such as lemon, vegetables such as ginger,
sweet honey and others, pose a moderate threat.
Industry Profiles
Figure 9: Drivers of buyer power in the seasonings, dressings & sauces market in India, 2023
The main distribution channels for the Indian seasonings, dressings and sauces market are hypermarkets and
supermarkets, which accounts for 68.18% of the total market value in 2023. Convenience stores are also significant,
accounted for 23.74% of the total market value in the same year. Therefore, the size of the average buyer is large,
which enhances their negotiating position, and increases buyer power. Large retailers, such as supermarkets, can make
large purchases and negotiate on prices with the manufacturers, boosting buyer power.
Most raw materials are readily sourced from multiple suppliers, although their prices can fluctuate in response to
supply and demand balance from other product manufacturers.
Market entry is relatively easy in principle, although the presence of strong brands, along with established distribution
systems of the market leaders, will be difficult for a new entrant to compete with efficiently.
There are many potential substitutes, which pose a moderate level of indirect competition for seasonings, dressings
and sauces; as such, leading manufacturers often offer substitutive products as well, limiting this threat.
Overall, buyer power is assessed as strong.
Industry Profiles
Figure 10: Drivers of supplier power in the seasonings, dressings & sauces market in India, 2023
The primary inputs for seasonings, dressings and sauces manufacturing include spices, herbs (fresh/dry), cooking oil,
vinegar, salt, yogurt, cream, eggs, and mushrooms, among others. Some of these commodities, although available from
several sources, are subject to price fluctuations. Therefore, companies often use techniques such as hedging to
mitigate the risk of price fluctuations. Alternatively, manufacturers of seasonings, dressings and sauces negotiate supply
contracts with growers and farmers, wherein fixed-term contracts with periodically negotiated prices are common.
Where growers operate in a fragmented upstream landscape, large food processing firms will have a strong negotiating
position.
Leading players must assure product quality in order to maintain the brand equity in the long term. Moreover, the need
to source raw materials of appropriate quality tends to strengthen those suppliers who are able to provide the
necessary products. However, a lack of differentiation in commodity inputs weakens supplier power.
The power of packaging manufacturers is growing since there is a growing demand for more consumer and
environmentally friendly packaging.
Overall, supplier power is moderate in this market.
Industry Profiles
Figure 11: Factors influencing the likelihood of new entrants in the seasonings, dressings & sauces market in India, 2023
The Indian seasonings, dressings and sauces market recorded strong growth during the review period (2018-2023),
which is anticipated to encourage newcomers. Large players, such as Unilever and Nestle, dominate the market. The
top players wield significant power and benefit from scale economies, strong brands, and a diverse range of products.
Private labels also greatly influence the environment.
Players in the seasonings, dressings and sauces market are able to distinguish the products to some extent, by adding
health and nutritional benefits, applying an artisanal production method, or offering a new taste. Although it would be
difficult for a new entrant to compete with the brand strength and reach of existing players, it is possible to achieve
small-scale success.
Government regulation of food production is generally strict, affects several aspects of seasonings, dressings, and
sauces manufacturing. This is evident, as in most countries; there are requirements for food and drinks manufacturers
to meet high hygiene conditions. Moreover, food regulators are focused on increasing health consciousness, which is
leading to changes in the food processing methods and ingredients used. Regulation of the food market in India is the
responsibility of the Food Safety and Standards Authority of India (FSSAI), and is concerned with ensuring that products
should be safe to eat, produced under sanitary conditions, contain no harmful substances and to be truthfully labelled.
The necessity to comply with these makes it harder for newcomers to enter the market.
Overall, the likelihood of new entrants is moderate.
Industry Profiles
Figure 12: Factors influencing the threat of substitutes in the seasonings, dressings & sauces market in India, 2023
The substitutes for seasonings, dressings and sauces primarily include olive oil, sweet honey, fruits such as lemons, and
vegetables such as ginger, among others.
Leading players tend to have diverse product ranges, which include substitutive products. This reduces the threat posed
by substitutes. For instance, Heinz is one of the major players in the seasonings, dressings and sauces market, also
manufactures honey.
As health awareness rises, homemade dressings pose a growing threat as a substitutive. However, ready to use
seasonings, dressing and sources are faster to use and allow to the consumer to save time necessary to prepare a meal.
Overall, there is a moderate threat from substitutes.
Industry Profiles
Figure 13: Drivers of degree of rivalry in the seasonings, dressings & sauces market in India, 2023
The Indian seasonings, dressings and sauces market is fragmented, with the top four leading players, Unilever, Nestle,
Tata Sons Private Limited, and Veeba Foods, accounting for 23.66% of the market’s value in 2023, indicating a
moderate number of competitors. Notably, Unilever, secured 8.36% of the total market value in 2023.
The players in this market are similar, with most operating primarily in the food and drink industry. This increases
rivalry, and means that market fluctuations are expected to affect the revenues more. Switching costs are low, which
boosts the competition further.
The ease of exit depends to some extent on the business model of the company. Fixed costs are high due to the
expense of establishing production facilities with specialized equipment. As a result, exit barriers are also high since
leaving the market would require divestment of these substantial and often quite specialized assets. Both of these
factors serve to increase rivalry.
The strong growth of the market during the review period (2018-2023) helps to decrease the intensity of rivalry.
Overall, there is a moderate degree of rivalry in the Indian seasonings, dressings and sauces market.
Industry Profiles
7. Competitive Landscape
The Indian seasonings, dressings & sauces market has experienced strong value growth and moderate volume
growth in recent years. Unilever is the leading player in the sector in value terms, while Nestle and Tata Sons
Private Limited accounted for second and third largest value shares, respectively, in 2023. Moreover, Orkla Group
gained maximum value share during 2018-23.
Table 9: India seasonings, dressings & sauces market share: % share, by value, 2023
Company % Share
Unilever 8.4%
Nestle 6.6%
Tata Sons Private Limited 6.0%
Veeba Foods 2.7%
Other 76.3%
Total 100%
Source: MARKETLINE MARKETLINE
Figure 14: India seasonings, dressings & sauces market share: % share, by value, 2023
7.2. Who are the leading players in the Indian seasonings, dressings &
sauces market?
Industry Profiles
UK based multinational Unilever is the leading player in the Indian seasonings, dressings & sauces market, accounting
for 8.36% of the market value in 2023 and is expected to retain its lead position in the coming years. The company has a
strong foothold in condiment sauces, herbs, spices & seasonings, broth, dry cooking sauces and wet cooking sauces
through brands such as Kissan, Knorr, Annapurna, Colman`s and Raguletto.
Switzerland based multinational Nestle is the second leading player in the Indian seasonings, dressings & sauces
market, accounting for 6.57% of the market value in 2023 . The company has a strong foothold in condiment sauces,
herbs, spices & seasonings and bouillons & Stocks through brand such as Maggi.
Indian based multinational Tata Sons Private Limited is the third leading player in the Indian seasonings, dressings &
sauces market, accounting for 6.00% of the market value in 2023. The company has a strong foothold in herbs, spices &
seasonings through brands such as Tata.
7.4. Which companies market shares have suffered in the last 5 years
(2018-23)?
In the Indian seasonings, dressings & sauces market, Tata Sons Private Limited witnessed loss of value market share by
0.93 percentage points, down from 6.93% in 2018 to 6.00% in 2023. Wingreens also witnessed loss of value market
share by 0.18 percentage points, down from 1.92% in 2018 to 1.74% in 2023, while Everest Spices witnessed loss of
value market share by 0.17 percentage points, down from 2.36% in 2018 to 2.19% in 2023.
7.5. What are the most popular brands in the Indian seasonings,
dressings & sauces market?
Maggi owned by Nestle is the most popular brand in the Indian seasonings, dressings & sauces market, accounting for a
value share of 6.57% in 2023. Furthermore, Tata (owned by Tata Sons Private Limited) and Kissan (owned by Unilever)
are also top brands of the sector, which held brand value shares of 6.00% and 3.75%, respectively, in the same year.
Industry Profiles
8. Company Profiles
Unilever Plc. (Unilever or ‘the company’) manufactures and markets fast moving consumer goods, including
food products, home care products, beverages, personal care, and health products. It offers these products
under several brands, including Knorr, Lipton, Hellmann’s, Wall’s, Dove, Omo, Lux, Rexona, Comfort, Surf Excel,
Sunsilk, Lifebuoy, Pond’s, TRESemme, Rin, Ben & Jerry’s, Breyers, Brooke Bond, Magnum, Suave, Vaseline and
Axe. The company sells its products to small family-owned shops, bricks and mortar store partners, value
retailers, and online retailers. It primarily operates across Asia-Pacific, the Americas, Africa, Europe and the
Middle East. The company is headquartered in London, Greater London, the UK.
The company reported revenues of (Euro) EUR59,604 million for the fiscal year ended December 2023
(FY2023), a decrease of 0.8% over FY2022. In FY2023, the company’s operating margin was 16.1%, compared to
an operating margin of 17.6% in FY2022. In FY2023, the company recorded a net margin of 10.9%, compared to
a net margin of 12.7% in FY2022.
Unilever Plc. (Unilever or ‘the company’) is a manufacturer and distributor of personal care, household and food
products.
The company offers products under more than 400 brands and serves around 25 million retail stores globally,
including approximately 3.4 billion customers in 190 countries. The company manages approximately 500 logistics
warehouses, 270 offices, and 280 factories.
The company operates its business through five reportable segments: Beauty & Wellbeing, Personal Care, Home
Care, Nutrition, and Ice Cream.
Under the Beauty and Wellbeing segment, Unilever offers haircare, skincare, deodorants, and skin cleansing
products. The company's major brands in this segment include Dove, Equilibra, Liquid I.V, Olly, Onnit, Smarty
Pants, Sunsilk, and Vaseline. In FY2022, the Beauty and Wellbeing segment reported revenue of EUR12,250.0
million, which accounted for 20.4% of the company’s revenue.
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The company’ s Personal Care segment offers skin cleansing, deodorants, and oral care products. Unilever’s major
brands under this segment are, such as Axe, Lux, Dove, Lifebuoy, and Rexona. In FY2022, the Personal Care
segment reported revenue of EUR13,636.0 million, which accounted for 22.7% of the company’s revenue.
Under Home Care, the company offers fabric care products like washing powders, liquids, and rinse conditioners,
along with an extensive range of cleaning products. Among its major brands are CIF, Comfort, Domestos, OMO,
and Seventh Generation. In FY2022, the Home Care segment reported revenue of EUR12,401.0 million, which
accounted for 20.6% of the company’s revenue.
Through Nutrition segment, the company focusing on providing scratch cooking aids like soups, bouillons, and
seasonings, along with dressings such as mayonnaise, ketchup, and tea products. Among its major brands are
Bango, Hellmann’s, Knorr, and the Vegetarian Butcher. In FY2022, the Nutrition segment reported revenue of
EUR13,898.0 million, which accounted for 23.1% of the company’s revenue.
Under Ice Cream segment the company offers various ice cream products. The company's prominent brands
encompass Ben & Jerry’s, Magnum, and Wall’s.
In FY2022, the Ice Cream segment reported revenue of EUR7,888.0 million, which accounted for 13.1% of the
company’s revenue.
Geographically, the company operates in three regions, including Asia Pacific Africa, The Americas, and Europe. In
FY2022, the company generated 45.8% of its revenue from Asia Pacific Africa, followed by the Americas (34.8%)
and Europe (19.4%).
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8.2. Nestle SA
Nestle SA (Nestle) is a manufacturer and marketer of food products and beverages. The company's product
portfolio comprises baby food, bottled water, cereals, chocolates and confectionery, coffee, and culinary
products. It also provides plant-based foods, chilled and frozen foods, dairy products, nutritional products, ice
cream, and pet care products. Nestle markets its products under the Aero, Purina Alpo, Milkybar, Nestle Ice
Cream, Cerelac, Nescafe, Nespresso, Nido, Perrier, [Link], Acqua Panna, Nestea, Milo, Maggi, Buitoni,
Cailler, Movenpick, Purina, Boost, Gerber, and Kit Kat brand names. The company has business presence across
Asia, Oceania, the Americas, Europe, the Middle East, and Africa. Nestle is headquartered in Vevey, Waadt,
Switzerland.
The company reported revenues of (Swiss Francs) CHF92,998 million for the fiscal year ended December 2023
(FY2023), a decrease of 1.5% over FY2022. In FY2023, the company’s operating margin was 15.1%, compared to
an operating margin of 13.1% in FY2022. In FY2023, the company recorded a net margin of 12.1%, compared to
a net margin of 9.8% in FY2022.
Nestle SA (Nestle) is a manufacturer of food products and beverages. The company offers more than 2,000
branded products in over 188 countries.
The company classifies its product portfolio into seven categories: Powdered and Liquid Beverages; PetCare;
Nutrition and Health Science; Prepared Dishes and Cooking Aids; Milk Products and Ice Cream; Confectionery; and
Water.
As of December 2023, Nestle operated 340 factories in 76 countries in Asia-Pacific, Europe, the Americas, Africa,
and the Middle East. Geographically, the company operates in 16 regions: the US; Rest of Asia, Oceania, Africa;
Rest of Europe (excluding Switzerland); Greater China; Rest of Latin America; Brazil; France; Mexico; the UK;
Canada; Philippines; Germany; India; Australia; Chile; and Switzerland.
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Tata Sons Pvt Ltd (Tata Sons) is a conglomerate company that carries out the technology, steel, automotive,
consumer and retail, infrastructure, aerospace and defense, tourism and travel, telecom and media, trading,
and investment businesses. The company offers precision components, automobile products and accessories,
chemicals, industrial machinery and equipment, construction equipment, consumer products, and finance and
insurance products, among others. Its service offerings include design and engineering, procurement and
construction, real estate development, financial services, operation of airlines, digital content distribution,
economics and business research, and consultancy services, among others. Tata Sons markets its products
under TATA, TATA Play, TATA Neu, TCS ION, TATA Salt, and Taj brands. The company operates in Europe, Asia
Pacific, North America, and Middle East, and North Africa. Tata Sons is headquartered in Mumbai, Maharashtra,
India.
Head office: Bombay House 24 Homi Mody Street, Mumbai, Maharashtra, India
Website: [Link]
Financial year-end: March
Source: COMPANY WEBSITE MARKETLINE
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VRB Consumer Products Pvt Ltd (Veeba) is a condiments and sauce company. The company’s products include
mayonnaise, sandwich spread, Italian sauces, salad dressings, dips, mustard, peanut butter, and sweet
toppings. It also offers online food services. The company through its website provides healthy snack, party,
quick and Italian recipes. Veeba distributes its products to bakery and pizza parlor’s in Delhi, Mumbai, Kolkata,
Chennai and Bangalore. It has a manufacturing facility in Neemrana, Rajasthan. Veeba is headquartered in
Gurugram, Haryana, India.
Head office: 1st Floor Office No. 101, Pegasus One, Golf Course Road, Sector 53, Gurugram,
Haryana, India
Website: [Link]
Financial year-end: April
Source: COMPANY WEBSITE MARKETLINE
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9. Macroeconomic Indicators
Table 22: India real gdp (constant 2010 prices, $ billion), 2019–23
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10. Appendix
10.1. Methodology
MarketLine Industry Profiles draw on extensive primary and secondary research, all aggregated, analyzed, cross-
checked and presented in a consistent and accessible style.
Review of in-house databases – Created using 250,000+ industry interviews and consumer surveys and supported by
analysis from industry experts using highly complex modeling & forecasting tools, MarketLine’s in-house databases
provide the foundation for all related industry profiles
Preparatory research – We also maintain extensive in-house databases of news, analyst commentary, company profiles
and macroeconomic & demographic information, which enable our researchers to build an accurate market overview
Definitions – Market definitions are standardized to allow comparison from country to country. The parameters of each
definition are carefully reviewed at the start of the research process to ensure they match the requirements of both the
market and our clients
Extensive secondary research activities ensure we are always fully up-to-date with the latest industry events and trends
MarketLine aggregates and analyzes a number of secondary information sources, including:
- National/Governmental statistics
- International data (official international sources)
- National and International trade associations
- Broker and analyst reports
- Company Annual Reports
- Business information libraries and databases
Modeling & forecasting tools – MarketLine has developed powerful tools that allow quantitative and qualitative data to
be combined with related macroeconomic and demographic drivers to create market models and forecasts, which can
then be refined according to specific competitive, regulatory and demand-related factors
Continuous quality control ensures that our processes and profiles remain focused, accurate and up-to-date
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