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TLC Wedding Consultants

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December 2000

This sample business plan has been made available to users of Business Plan Pro, business planning software published by Palo Alto Software. Names, locations and numbers may have been changed, and substantial portions of text may have been omitted from the original plan to preserve confidentiality and proprietary information. You are welcome to use this plan as a starting point to create your own, but you do not have permission to reproduce, publish, distribute or even copy this plan as it exists here. Requests for reprints, academic use, and other dissemination of this sample plan should be emailed to the marketing department of Palo Alto Software at marketing@paloalto.com. For product information visit our Website: www.paloalto.com or call: 1-800-229-7526.

Copyright Palo Alto Software, Inc., 1995-2002

Confidentiality Agreement
The undersigned reader acknowledges that the information provided by _________________________ in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of _________________________. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm or damage to _________________________. Upon request, this document is to be immediately returned to _________________________. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities.

Table of Contents

1.

Executive Summary....................................................Error! Bookmark not defined. 1.1. Objectives ............................................................Error! Bookmark not defined. 1.2. Mission ................................................................Error! Bookmark not defined. 1.3. Keys to Success ...................................................Error! Bookmark not defined. 2. Company Summary ....................................................Error! Bookmark not defined. 2.1. Company Ownership ...........................................Error! Bookmark not defined. 2.2. Start-up Summary ...............................................Error! Bookmark not defined. 2.3. Company Locations and Facilities ......................Error! Bookmark not defined. 3. Services .......................................................................Error! Bookmark not defined. 4. Market Analysis Summary .........................................Error! Bookmark not defined. 4.1. Market Segmentation ..........................................Error! Bookmark not defined. 4.2. Target Market Segment Strategy.........................Error! Bookmark not defined. 4.2.1. Market Needs ...............................................Error! Bookmark not defined. 4.3. Service Business Analysis...................................Error! Bookmark not defined. 4.3.1. Competition and Buying Patterns ................Error! Bookmark not defined. 5. Strategy and Implementation Summary.....................Error! Bookmark not defined. 5.1. Competitive Edge ................................................Error! Bookmark not defined. 5.2. Sales Strategy ......................................................Error! Bookmark not defined. 6. Management Summary ..............................................Error! Bookmark not defined. 6.1. Personnel Plan .....................................................Error! Bookmark not defined. 7. Financial Plan.............................................................Error! Bookmark not defined. 7.1. Break-even Analysis ...........................................Error! Bookmark not defined. 7.2. Projected Profit and Loss ....................................Error! Bookmark not defined. 7.3. Projected Cash Flow............................................Error! Bookmark not defined. 7.4. Projected Balance Sheet ......................................Error! Bookmark not defined.

TLC Wedding Consultants

1. Executive Summary
TLC Wedding Consultants is a full service company that provides complete consulting services for weddings, holy unions and anniversaries. Our consultants are experienced and dedicated professionals with many years of event planning experience. TLC is unique in that we give our clients our undivided attention. We listen to their needs and work with them to create the event of their dreams. Our clients' wishes become our commands. So whether our client wants a Western, Tropical, Las Vegas or more traditional wedding, we can help. Our services include weddings, honeymoons, receptions, anniversary consultations, budget planning, answers to etiquette questions, as well as full-service referrals to florists, hair stylists, entertainers, musicians, etc.

1.1.

Objectives
Whether this is our client's first wedding, a renewal of their vows or their anniversary, we want every detail of their event to be both a pleasurable and a memorable experience. Therefore we offer a host of packages and services specifically tailored to the needs of each couple. We are confident that this business venture will be a success and we estimate that our net income will increase more than 10% by the second year.

1.2.

Mission
TLC Wedding Consultants is a full service company that provides complete consulting services for weddings, holy unions and anniversaries. Our consultants are experienced and dedicated professionals with many years of event planning experience. TLC is unique in that we give our clients our undivided attention. We listen to their needs and work with them to create the event of their dreams. Our clients' wishes become our commands. So whether our client wants a Western, Tropical, Las Vegas or more traditional wedding or anniversary party, we can help. Our services include weddings, honeymoons, receptions, anniversary consultations, budget planning, answers to etiquette questions, as well as fullservice referrals to florists, hair stylists, entertainers, musicians, etc.

1.3.

Keys to Success
The keys to our success are as follows: 1. Service our clients' needs promptly and efficiently. 2. Maintain an excellent working relationships with vendors such as florists, hair salons and bridal shops. 3. Maintain a professional image at all times.

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2. Company Summary
TLC Wedding Consultants is a start-up company that provides wedding, holy union, and anniversary consulting services to brides, grooms and other family members. We are a fullservice bridal consulting group and our goal is to put the "fun" back into planning a wedding, holy union or anniversary party. Too many people become overly stressed and frustrated when planning these wonderful events. We are experienced and professional consultants and will use our expertise to help create memorable and stress free events for our customers. By doing this, our clients can sit back and enjoy their event. The result? We create events suited to the couple's unique style--a true expression of their relationship and individuality as a couple.

2.1.

Company Ownership
This business will start out as a simple proprietorship, owned by its founders, Darla and Micah Johnson. As the operation grows, the owners will consider re-registering as a limited liability company or as a corporation, whichever will better suite the future business needs.

2.2.

Start-up Summary
The company founders, Darla and Micah Johnson, will handle day-to-day operations of the plan and will work collaboratively to ensure that this business venture is a success. We estimate that our start-up costs will be $3,000 (including legal costs, logo design, advertising, direct mail, and related expenses). An additional $5,000 will be required in the bank account as an operating capital for the first two months of operation. The start-up costs are to be financed in equal portions by the owners' personal funds (i.e., Darla and Micah Johnson are investing $4,000 each).

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Start-up Requirements Start-up Expenses Legal Stationery etc. Brochures Insurance Research and development Expensed equipment Other Total Start-up Expenses Start-up Assets Cash Required Other Current Assets Long-term Assets Total Assets Total Requirements

$200 $450 $450 $300 $200 $900 $500 $3,000

$5,000 $0 $0 $5,000 $8,000

Start-up Funding Start-up Expenses to Fund Start-up Assets to Fund Total Funding Required Assets Non-cash Assets from Start-up Cash Requirements from Start-up Additional Cash Raised Cash Balance on Starting Date Total Assets

$3,000 $5,000 $8,000

$0 $5,000 $0 $5,000 $5,000

Liabilities and Capital Liabilities Current Borrowing Long-term Liabilities Accounts Payable (Outstanding Bills) Other Current Liabilities (interest-free) Total Liabilities Capital
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$0 $0 $0 $0 $0

TLC Wedding Consultants

Planned Investment Darla Johnson Micah Johnson Additional Investment Requirement Total Planned Investment Loss at Start-up (Start-up Expenses) Total Capital

$4,000 $4,000 $0 $8,000 ($3,000) $5,000

Total Capital and Liabilities Total Funding

$5,000 $8,000

Start-up

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TLC Wedding Consultants

2.3.

Company Locations and Facilities


Initially this will be a home-based business; however, by 2005, we intend to expand our facilities into a well-equipped and operational office.

3. Services
We are a full-service wedding consultant group and provide the following services: etiquette advice, event scheduling, discounted invitations and products, vendor confirmation, rehearsal attendance, supervision of both ceremony and reception setup and budget planning.

4. Market Analysis Summary


Nearly $35 billion are spent every year on weddings and receptions. Therefore, professional wedding consultants are a commodity, not a calamity. TLC Wedding Consultants are full-service wedding consultants that offer a variety of services to our clients. We pride ourselves on being professional and courteous at all times and we have packages to suit everyone's needs. As previously stated, marriage is a billion dollar industry, therefore, just about everyone we meet is a potential client. However, we mostly advertise to brides, grooms, and family members.

4.1.

Market Segmentation
Although the flash and excitement of impending nuptials can be intoxicating, it can also be overwhelming. Therefore, we primarily market our services to the people who need them most--brides and grooms. In 1997, 2.4 million marriages took place in the United States. According to the Encarta Encyclopedia, the current US marriage rate of nine marriages per 1,000 people is still the highest rate among the industrialized countries. This marriage rate is expected to remain at the same level in the near future. In the Eugene, OR area where TLC Wedding Consultants plans to operate their business, over 1,500 marriages are registered each year, which creates a sizable market potential for this line of business. Another customer segment is represented by the numerous family members and guests attending weddings, anniversaries, and similar events. This segment requires event preparation services like gift ideas, etiquette tips, etc. Besides the wedding arrangements, which TLC Wedding Consultants believe to be their major client assignments, other events the company will provide services to include corporate retreats, etiquette training, etc. This customer segment is estimated to have the annual volume of 1,000 orders in the Eugene, OR area.

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Market Analysis (Pie)

Market Analysis 2000 Potential Customers Brides & Grooms Family Members Other Total Growth 5% 5% 5% 5.00% 1,500 5,000 1,000 7,500 2001 1,575 5,250 1,050 7,875 2002 1,654 5,513 1,103 8,270 2003 1,737 5,789 1,158 8,684 2004 1,824 6,078 1,216 9,118 CAGR 5.01% 5.00% 5.01% 5.00%

4.2.

Target Market Segment Strategy


TLC Wedding Consultants will offer its services mostly to the brides and grooms, as well as to the family members. The company will position itself as an experienced provider of wedding planning services. Unlike most of its competitors, TLC will be offering a full range of services and thus provide the convenience of one-stop shopping for its clients. This will significantly reduce the customers' time and efforts preparing for such an important event as a wedding. Moreover, by utilizing numerous supplier contacts that the company owners
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TLC Wedding Consultants


have established and economies of scale, TLC Wedding Consultants will be able to pass on to its customers sizable cost savings.

4.2.1. Market Needs


The market needs for wedding planning services are strongly shaped by the customers' desire to have a perfectly planned and executed wedding ceremony. Although both major customer segments, brides and grooms and family members, plan and budget for the wedding ceremony as far as a year or more in advance, they often realize that they cannot make all the necessary preparations by themselves in a cost effective manner. Strongly affected by the established social values, such customers seek professional advice to ensure that all the important aspects of the wedding ceremony meet or exceed perceived expectations.

4.3.

Service Business Analysis


The wedding services market is fragmented with the overwhelming majority of the incumbents offering only a limited line of services. There are numerous florists, hair stylists, and caterers to choose from. However, there are almost no companies that will provide the full range of services associated with the wedding planning and execution.

4.3.1. Competition and Buying Patterns


Competitive analysis conducted by the company owners has shown that there are 20 companies currently offering some sort of wedding planning services in the Eugene area. However, the majority of the incumbent competitors offer only a limited line of services like catering, flower arrangements or gifts. In fact, of these 25 competitors only three offered a range of services comparable with what TLC Wedding Consultants plan to offer to its customers. The following is the list of the major competitors with a brief description of their services: Rent-An-Action offers ceremony preparation, rehearsing and execution services. Cross & Reeves provide flower and catering arrangements and wedding consulting services. Lafayette Wedding offers its clients entertaining, catering, floral design and hair styling services.

The market research has also shown that customers anticipate the complete wedding consulting services to be expensive and they budget accordingly. In fact, lower prices are very often associated with poor service quality. By aggregating a complete range of wedding services under one roof, TLC Wedding Consultants will offer its customers the ease of one-stop shopping.

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TLC Wedding Consultants


5. Strategy and Implementation Summary
Our strategy is simple: we intend to provide our customers with a wide range of services custom tailored to their individual needs. Therefore, whether they require a complete package, or simply consulting on a particular service, we can help.

5.1.

Competitive Edge
By aggregating a complete range of wedding services under one roof, TLC Wedding Consultants will offer its customers the ease of one-stop shopping. The company will leverage its owners' expertise in planning such events to competitively position itself as a premier provider of wedding services. Both owners have very strong communication skills that will help develop the 'buzz' about the high quality of the services offered by TLC Wedding Consultants.

5.2.

Sales Strategy
The company's sales strategy will be based on the following elements: Advertising in the Yellow Pages - two inch by three inch ads describing the services will be placed in the local Yellow Pages. Placing advertisements in the local press, including The Register Guard, Eugene Weekly, The Oregon Daily Emerald. Developing affiliate relationships with other service providers (florists, hair stylists, caterers) that would receive a percentage of sales to the referred customers. Word of mouth referrals - generating sales leads in the local community through customer referrals.

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TLC Wedding Consultants


Sales Monthly

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Sales Forecast FY 2001 Sales Brides & Grooms Family Members Other Total Sales Direct Cost of Sales Row 1 Row 1 Other Subtotal Direct Cost of Sales $54,200 $25,800 $15,300 $95,300 FY 2001 $0 $0 $0 $0 FY 2002 $65,040 $30,960 $18,360 $114,360 FY 2002 $0 $0 $0 $0 FY 2003 $71,544 $34,056 $20,196 $125,796 FY 2003 $0 $0 $0 $0

6. Management Summary
Our wedding consultants are Darla and Micah Johnson. Collaboratively they have planned and serviced over 150 weddings and receptions. They are knowledgeable about all areas of planning, decorating, as well as budgeting. Darla has a BS in Communications and a minor in Interior Decorating. She has been a wedding consultant for five years and became interested in providing consultant services when she successfully planned her first five weddings for family and friends. Since then, Darla has received extensive training in wedding planning and her certification from the National Association of Wedding Consultants and Professional Wedding Planners. Micah has an Associates Degree in Fashion Design, and, like Darla, she became interested in becoming a consultant when she successfully planned her first three weddings. Micah received her certification from the National Association of Wedding Consultants and has been a wedding planner for three years. Micah enjoys all aspects of planning traditional and nontraditional weddings.

6.1.

Personnel Plan
Initially, TLC Wedding Consultants' personnel will include only the two owners, both of whom will be working full time. As the personnel plan shows, we expect to hire an additional wedding consultant in the next year This person will work full time, but will not be included in the management decisions.

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TLC Wedding Consultants


Personnel Plan Owner Other Total People Total Payroll FY 2001 $53,100 $0 0 $53,100 FY 2002 $76,200 $0 0 $76,200 FY 2003 $85,800 $0 0 $85,800

7. Financial Plan
The following subtopics represent the financial plan of TLC Wedding Consultants.

General Assumptions Plan Month Current Interest Rate Long-term Interest Rate Tax Rate Other FY 2001 1 10.00% 10.00% 25.42% 0 FY 2002 2 10.00% 10.00% 25.00% 0 FY 2003 3 10.00% 10.00% 25.42% 0

7.1.

Break-even Analysis
The following table and chart summarize our break-even analysis.

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TLC Wedding Consultants


Break-even Analysis

Break-even Analysis Monthly Revenue Break-even Assumptions: Average Percent Variable Cost Estimated Monthly Fixed Cost $5,468

0% $5,468

7.2.

Projected Profit and Loss


Our projected profit and loss is shown in the following table.

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Pro Forma Profit and Loss Sales Direct Cost of Sales Other Total Cost of Sales Gross Margin Gross Margin % FY 2001 $95,300 $0 $0 -----------$0 $95,300 100.00% FY 2002 $114,360 $0 $0 -----------$0 $114,360 100.00% FY 2003 $125,796 $0 $0 -----------$0 $125,796 100.00%

Expenses Payroll Sales and Marketing and Other Expenses Depreciation Leased Equipment Utilities Insurance Rent Payroll Taxes Other Total Operating Expenses Profit Before Interest and Taxes EBITDA Interest Expense Taxes Incurred Net Profit Net Profit/Sales

$53,100 $4,550 $0 $0 $0 $0 $0 $7,965 $0 -----------$65,615 $29,685 $29,685 $0 $7,421 $22,264 23.36%

$76,200 $1,000 $0 $0 $0 $0 $0 $11,430 $0 -----------$88,630 $25,730 $25,730 $0 $6,433 $19,298 16.87%

$85,800 $2,000 $0 $0 $0 $0 $0 $12,870 $0 -----------$100,670 $25,126 $25,126 $0 $6,386 $18,740 14.90%

7.3.

Projected Cash Flow


The following chart and table show our cash flow projections.

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Cash

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Pro Forma Cash Flow FY 2001 Cash Received Cash from Operations Cash Sales Cash from Receivables Subtotal Cash from Operations Additional Cash Received Sales Tax, VAT, HST/GST Received New Current Borrowing New Other Liabilities (interestfree) New Long-term Liabilities Sales of Other Current Assets Sales of Long-term Assets New Investment Received Subtotal Cash Received Expenditures Expenditures from Operations Cash Spending Bill Payments Subtotal Spent on Operations Additional Cash Spent Sales Tax, VAT, HST/GST Paid Out Principal Repayment of Current Borrowing Other Liabilities Principal Repayment Long-term Liabilities Principal Repayment Purchase Other Current Assets Purchase Long-term Assets Dividends Subtotal Cash Spent Net Cash Flow Cash Balance FY 2002 FY 2003

$38,120 $45,494 $83,614

$45,744 $66,279 $112,023

$50,318 $74,075 $124,394

$0 $0 $0 $0 $0 $0 $0 $83,614 FY 2001

$0 $0 $0 $0 $0 $0 $0 $112,023 FY 2002

$0 $0 $0 $0 $0 $0 $0 $124,394 FY 2003

$53,100 $18,072 $71,172

$76,200 $19,177 $95,377

$85,800 $21,059 $106,859

$0 $0 $0 $0 $0 $0 $0 $71,172 $12,442 $17,442

$0 $0 $0 $0 $0 $0 $0 $95,377 $16,646 $34,088

$0 $0 $0 $0 $0 $0 $0 $106,859 $17,534 $51,623

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7.4. Projected Balance Sheet
Three years of annual totals are presented in the Projected Balance Sheet below. First year monthy figures are included in the appendix.

Pro Forma Balance Sheet FY 2001 Assets Current Assets Cash Accounts Receivable Other Current Assets Total Current Assets Long-term Assets Long-term Assets Accumulated Depreciation Total Long-term Assets Total Assets Liabilities and Capital Current Liabilities Accounts Payable Current Borrowing Other Current Liabilities Subtotal Current Liabilities Long-term Liabilities Total Liabilities Paid-in Capital Retained Earnings Earnings Total Capital Total Liabilities and Capital Net Worth FY 2002 FY 2003

$17,442 $11,686 $0 $29,128

$34,088 $14,023 $0 $48,112

$51,623 $15,426 $0 $67,048

$0 $0 $0 $29,128 FY 2001

$0 $0 $0 $48,112 FY 2002

$0 $0 $0 $67,048 FY 2003

$1,864 $0 $0 $1,864 $0 $1,864 $8,000 ($3,000) $22,264 $27,264 $29,128 $27,264

$1,550 $0 $0 $1,550 $0 $1,550 $8,000 $19,264 $19,298 $46,561 $48,112 $46,561

$1,747 $0 $0 $1,747 $0 $1,747 $8,000 $38,561 $18,740 $65,301 $67,048 $65,301

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Appendix

Sales Forecast Dec-00 Sales Brides & Grooms Family Members Other Total Sales Direct Cost of Sales Row 1 Row 1 Other Subtotal Direct Cost of Sales 0% 0% 0% $2,900 $1,600 $1,200 $5,700 Dec-00 $0 $0 $0 $0 Jan-01 $3,100 $1,700 $1,200 $6,000 Jan-01 $0 $0 $0 $0 Feb-01 $3,300 $1,800 $1,200 $6,300 Feb-01 $0 $0 $0 $0 Mar-01 $3,500 $1,900 $1,200 $6,600 Mar-01 $0 $0 $0 $0 Apr-01 $4,000 $2,000 $1,200 $7,200 Apr-01 $0 $0 $0 $0 May-01 $5,400 $2,100 $1,300 $8,800 May-01 $0 $0 $0 $0 Jun-01 $4,600 $2,200 $1,300 $8,100 Jun-01 $0 $0 $0 $0 Jul-01 $5,000 $2,300 $1,300 $8,600 Jul-01 $0 $0 $0 $0 Aug-01 $5,200 $2,400 $1,300 $8,900 Aug-01 $0 $0 $0 $0 Sep-01 $5,500 $2,500 $1,300 $9,300 Sep-01 $0 $0 $0 $0 Oct-01 $5,700 $2,600 $1,400 $9,700 Oct-01 $0 $0 $0 $0 Nov-01 $6,000 $2,700 $1,400 $10,100 Nov-01 $0 $0 $0 $0

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Appendix

Personnel Plan Owner Other Total People Total Payroll 0% 0% Dec-00 $4,000 $0 0 $4,000 Jan-01 $4,000 $0 0 $4,000 Feb-01 $4,000 $0 0 $4,000 Mar-01 $4,000 $0 0 $4,000 Apr-01 $4,000 $0 0 $4,000 May-01 $4,000 $0 0 $4,000 Jun-01 $4,000 $0 0 $4,000 Jul-01 $4,000 $0 0 $4,000 Aug-01 $4,000 $0 0 $4,000 Sep-01 $5,700 $0 0 $5,700 Oct-01 $5,700 $0 0 $5,700 Nov-01 $5,700 $0 0 $5,700

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Appendix

General Assumptions Plan Month Current Interest Rate Long-term Interest Rate Tax Rate Other Dec-00 1 10.00% 10.00% 30.00% 0 Jan-01 2 10.00% 10.00% 25.00% 0 Feb-01 3 10.00% 10.00% 25.00% 0 Mar-01 4 10.00% 10.00% 25.00% 0 Apr-01 5 10.00% 10.00% 25.00% 0 May-01 6 10.00% 10.00% 25.00% 0 Jun-01 7 10.00% 10.00% 25.00% 0 Jul-01 8 10.00% 10.00% 25.00% 0 Aug-01 9 10.00% 10.00% 25.00% 0 Sep-01 10 10.00% 10.00% 25.00% 0 Oct-01 11 10.00% 10.00% 25.00% 0 Nov-01 12 10.00% 10.00% 25.00% 0

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Appendix

Pro Forma Profit and Loss Sales Direct Cost of Sales Other Total Cost of Sales Gross Margin Gross Margin % Expenses Payroll Sales and Marketing and Other Expenses Depreciation Leased Equipment Utilities Insurance Rent Payroll Taxes Other Total Operating Expenses Profit Before Interest and Taxes EBITDA Interest Expense Taxes Incurred Net Profit Net Profit/Sales Dec-00 $5,700 $0 $0 -----------$0 $5,700 100.00% Jan-01 $6,000 $0 $0 -----------$0 $6,000 100.00% Feb-01 $6,300 $0 $0 -----------$0 $6,300 100.00% Mar-01 $6,600 $0 $0 -----------$0 $6,600 100.00% Apr-01 $7,200 $0 $0 -----------$0 $7,200 100.00% May-01 $8,800 $0 $0 -----------$0 $8,800 100.00% Jun-01 $8,100 $0 $0 -----------$0 $8,100 100.00% Jul-01 $8,600 $0 $0 -----------$0 $8,600 100.00% Aug-01 $8,900 $0 $0 -----------$0 $8,900 100.00% Sep-01 $9,300 $0 $0 -----------$0 $9,300 100.00% Oct-01 $9,700 $0 $0 -----------$0 $9,700 100.00% Nov-01 $10,100 $0 $0 -----------$0 $10,100 100.00%

15%

$4,000 $1,100 $0 $0 $0 $0 $0 $600 $0 -----------$5,700 $0 $0 $0 $0 $0 0.00%

$4,000 $250 $0 $0 $0 $0 $0 $600 $0 -----------$4,850 $1,150 $1,150 $0 $288 $863 14.38%

$4,000 $250 $0 $0 $0 $0 $0 $600 $0 -----------$4,850 $1,450 $1,450 $0 $363 $1,088 17.26%

$4,000 $250 $0 $0 $0 $0 $0 $600 $0 -----------$4,850 $1,750 $1,750 $0 $438 $1,313 19.89%

$4,000 $600 $0 $0 $0 $0 $0 $600 $0 -----------$5,200 $2,000 $2,000 $0 $500 $1,500 20.83%

$4,000 $250 $0 $0 $0 $0 $0 $600 $0 -----------$4,850 $3,950 $3,950 $0 $988 $2,963 33.66%

$4,000 $250 $0 $0 $0 $0 $0 $600 $0 -----------$4,850 $3,250 $3,250 $0 $813 $2,438 30.09%

$4,000 $250 $0 $0 $0 $0 $0 $600 $0 -----------$4,850 $3,750 $3,750 $0 $938 $2,813 32.70%

$4,000 $600 $0 $0 $0 $0 $0 $600 $0 -----------$5,200 $3,700 $3,700 $0 $925 $2,775 31.18%

$5,700 $250 $0 $0 $0 $0 $0 $855 $0 -----------$6,805 $2,495 $2,495 $0 $624 $1,871 20.12%

$5,700 $250 $0 $0 $0 $0 $0 $855 $0 -----------$6,805 $2,895 $2,895 $0 $724 $2,171 22.38%

$5,700 $250 $0 $0 $0 $0 $0 $855 $0 -----------$6,805 $3,295 $3,295 $0 $824 $2,471 24.47%

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Appendix

Pro Forma Cash Flow Dec-00 Cash Received Cash from Operations Cash Sales Cash from Receivables Subtotal Cash from Operations Additional Cash Received Sales Tax, VAT, HST/GST Received New Current Borrowing New Other Liabilities (interest-free) New Long-term Liabilities Sales of Other Current Assets Sales of Long-term Assets New Investment Received Subtotal Cash Received Expenditures Expenditures from Operations Cash Spending Bill Payments Subtotal Spent on Operations Additional Cash Spent Sales Tax, VAT, HST/GST Paid Out Principal Repayment of Current Borrowing Other Liabilities Principal Repayment Long-term Liabilities Principal Repayment Purchase Other Current Assets Purchase Long-term Assets Dividends Subtotal Cash Spent Net Cash Flow Cash Balance 0.00% $2,280 $0 $2,280 $0 $0 $0 $0 $0 $0 $0 $2,280 Dec-00 $4,000 $57 $4,057 $0 $0 $0 $0 $0 $0 $0 $4,057 ($1,777) $3,223 $2,400 $114 $2,514 $0 $0 $0 $0 $0 $0 $0 $2,514 Jan-01 $4,000 $1,681 $5,681 $0 $0 $0 $0 $0 $0 $0 $5,681 ($3,167) $56 $2,520 $3,426 $5,946 $0 $0 $0 $0 $0 $0 $0 $5,946 Feb-01 $4,000 $1,140 $5,140 $0 $0 $0 $0 $0 $0 $0 $5,140 $806 $862 $2,640 $3,606 $6,246 $0 $0 $0 $0 $0 $0 $0 $6,246 Mar-01 $4,000 $1,215 $5,215 $0 $0 $0 $0 $0 $0 $0 $5,215 $1,031 $1,893 $2,880 $3,786 $6,666 $0 $0 $0 $0 $0 $0 $0 $6,666 Apr-01 $4,000 $1,301 $5,301 $0 $0 $0 $0 $0 $0 $0 $5,301 $1,365 $3,258 $3,520 $3,972 $7,492 $0 $0 $0 $0 $0 $0 $0 $7,492 May-01 $4,000 $1,705 $5,705 $0 $0 $0 $0 $0 $0 $0 $5,705 $1,787 $5,045 $3,240 $4,352 $7,592 $0 $0 $0 $0 $0 $0 $0 $7,592 Jun-01 $4,000 $1,832 $5,832 $0 $0 $0 $0 $0 $0 $0 $5,832 $1,760 $6,806 $3,440 $5,266 $8,706 $0 $0 $0 $0 $0 $0 $0 $8,706 Jul-01 $4,000 $1,667 $5,667 $0 $0 $0 $0 $0 $0 $0 $5,667 $3,039 $9,845 $3,560 $4,870 $8,430 $0 $0 $0 $0 $0 $0 $0 $8,430 Aug-01 $4,000 $1,799 $5,799 $0 $0 $0 $0 $0 $0 $0 $5,799 $2,631 $12,476 $3,720 $5,166 $8,886 $0 $0 $0 $0 $0 $0 $0 $8,886 Sep-01 $5,700 $2,112 $7,812 $0 $0 $0 $0 $0 $0 $0 $7,812 $1,074 $13,550 $3,880 $5,348 $9,228 $0 $0 $0 $0 $0 $0 $0 $9,228 Oct-01 $5,700 $1,732 $7,432 $0 $0 $0 $0 $0 $0 $0 $7,432 $1,796 $15,346 $4,040 $5,588 $9,628 $0 $0 $0 $0 $0 $0 $0 $9,628 Nov-01 $5,700 $1,832 $7,532 $0 $0 $0 $0 $0 $0 $0 $7,532 $2,096 $17,442 Jan-01 Feb-01 Mar-01 Apr-01 May-01 Jun-01 Jul-01 Aug-01 Sep-01 Oct-01 Nov-01

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Appendix

Pro Forma Balance Sheet Dec-00 Assets Current Assets Cash Accounts Receivable Other Current Assets Total Current Assets Long-term Assets Long-term Assets Accumulated Depreciation Total Long-term Assets Total Assets Liabilities and Capital Current Liabilities Accounts Payable Current Borrowing Other Current Liabilities Subtotal Current Liabilities Long-term Liabilities Total Liabilities Paid-in Capital Retained Earnings Earnings Total Capital Total Liabilities and Capital Net Worth $0 $0 $0 $0 $0 $0 $8,000 ($3,000) $0 $5,000 $5,000 $5,000 Starting Balances $5,000 $0 $0 $5,000 $0 $0 $0 $5,000 $3,223 $3,420 $0 $6,643 $0 $0 $0 $6,643 Dec-00 $1,643 $0 $0 $1,643 $0 $1,643 $8,000 ($3,000) $0 $5,000 $6,643 $5,000 $56 $6,906 $0 $6,962 $0 $0 $0 $6,962 Jan-01 $1,100 $0 $0 $1,100 $0 $1,100 $8,000 ($3,000) $863 $5,863 $6,962 $5,863 $862 $7,260 $0 $8,122 $0 $0 $0 $8,122 Feb-01 $1,172 $0 $0 $1,172 $0 $1,172 $8,000 ($3,000) $1,950 $6,950 $8,122 $6,950 $1,893 $7,614 $0 $9,507 $0 $0 $0 $9,507 Mar-01 $1,245 $0 $0 $1,245 $0 $1,245 $8,000 ($3,000) $3,263 $8,263 $9,507 $8,263 $3,258 $8,148 $0 $11,406 $0 $0 $0 $11,406 Apr-01 $1,643 $0 $0 $1,643 $0 $1,643 $8,000 ($3,000) $4,763 $9,763 $11,406 $9,763 $5,045 $9,456 $0 $14,501 $0 $0 $0 $14,501 May-01 $1,776 $0 $0 $1,776 $0 $1,776 $8,000 ($3,000) $7,725 $12,725 $14,501 $12,725 $6,806 $9,964 $0 $16,770 $0 $0 $0 $16,770 Jun-01 $1,607 $0 $0 $1,607 $0 $1,607 $8,000 ($3,000) $10,163 $15,163 $16,770 $15,163 $9,845 $9,858 $0 $19,703 $0 $0 $0 $19,703 Jul-01 $1,728 $0 $0 $1,728 $0 $1,728 $8,000 ($3,000) $12,975 $17,975 $19,703 $17,975 $12,476 $10,328 $0 $22,804 $0 $0 $0 $22,804 Aug-01 $2,054 $0 $0 $2,054 $0 $2,054 $8,000 ($3,000) $15,750 $20,750 $22,804 $20,750 $13,550 $10,742 $0 $24,292 $0 $0 $0 $24,292 Sep-01 $1,671 $0 $0 $1,671 $0 $1,671 $8,000 ($3,000) $17,621 $22,621 $24,292 $22,621 $15,346 $11,214 $0 $26,560 $0 $0 $0 $26,560 Oct-01 $1,768 $0 $0 $1,768 $0 $1,768 $8,000 ($3,000) $19,793 $24,793 $26,560 $24,793 $17,442 $11,686 $0 $29,128 $0 $0 $0 $29,128 Nov-01 $1,864 $0 $0 $1,864 $0 $1,864 $8,000 ($3,000) $22,264 $27,264 $29,128 $27,264 Jan-01 Feb-01 Mar-01 Apr-01 May-01 Jun-01 Jul-01 Aug-01 Sep-01 Oct-01 Nov-01

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