CASAMENTO

WEDDING PLANNER
EVENT MANAGEMENT









SUBMITTED BY:
TANIYA JOSEPH
DIBYA LIMBOO
MERIN THOMAS
REYNOLD JOSE
INDEX
SUMMARY
COMPANY PROFILE
VISION AND MISSION
PRODUCT AND SERVICES
SALE STRATEGY
FINANCIAL PLAN
MARKETING
CONCLUSION


SUMMARY
Welcome to the future of event planner, CASAMENTO, The
Event Planning Specialists, brings to the people a new breath of
air and trust in the event planning market. By combining old
fashioned values, going the extra mile, and using cutting edge
event-planning software, CASAMENTO will lead the market,
providing the same quality results, every time.it is concentrated on
wedding of different community as per their cultures is kept in our
minds. It is also on theme wedding and cultural ceremonies.
















COMPANY`S PROFILE:
CASAMENTO is an equal opportunity business making its expertise and its
products available to help its customers plan their own events. Party Packs
(complete kits for their event), make hosting a party a snap, right down to the
refreshments. The event planning software brings interactive event planning as
close as their personal computer. Through these and other affordable products
and services, CASAMENTO aims to be the number one resource for any wedding
event.

NAME: CASAMENTO WEDDING PLANNER

LOCATION: BANGALORE

ABOUT: Based on all types of wedding whether it is South Indian, North Indian,
western or theme based.

PARTNERS: REYNOLD JOSE; DIBYA LIMBU; TANYA JOSEPH; MERIN THOMAS

TOTAL INVESTMENT: 16LAKH




VISION AND MISSION:

CASAMENTO is a small business aimed at the big time. In order to reach its lofty
goals, CASAMENTO must focus on the mission behind the vision. It will take all the
employees, owners, founders, and vendors daily living the vision that CASAMENTO
represents. The vision manifests itself in three ways:
1. Be one of the top three event planning specialists in Bangalore
2. Justly compensate the employees, owners, and founders of CASAMENTO
3. Produce the same quality results, every time.
In an ever changing, fast-paced world, success is determined by good choices for lasting
effects. Communication is essential. CASAMENTO strives to be the best choice of clients by
helping to ease their event planning burden. Through consistent, predictable professionalism,
CASAMENTO will ensure a worry and hassle-free event at a reasonable price.
But, not all our clients will be external. CASAMENTO has internal clients to serve.
CASAMENTO will strive to provide the same predictable and professional working
environment to its employees and contracted vendors, justly compensating them for their
services. It is also a priority to make a comfortable living wage for its owners, founders, full-
time staff, and their families. Keeping in tune with the needs of the market, utilizing the
latest technology and trends, all while ensuring the client receives the individual attention
they deserve, is the vision and daily mission of CASAMENTO; The WEDDING PLANNING
SPECIALISTS
PRODUCTS AND SERVICES
Although CASAMENTO is primarily a service business, we also offer products to aid our
customers in planning the event themselves. The following products are tools used inside our
operation for the best possible results:

1. Party Pack
The Party Pack is a complete kit for any party. It includes decorations, lighting effects guide,
disposable theme cameras, necessary, tablecloths, and theme music (where applicable),
invitations, thank-you cards, and a step-by-step guide to planning, putting together, and hosting
the event.
2. Step-by-Step Guides
These booklets include a calendar to map out the event, a step-by-step guide on what is
needed for and how to put together a successful, worry-free event, resource information,
popular refreshments with recipes, games, and tips to put their event in the record books.













FINANCIAL PLAN
The break-even point for CASAMENTO is based on the assumption that we will produce 2
events per month and average approximately Rs. 1.5 lakhs per event.

START-UP EXPENSES:
COST OF ESHTABLISHMENT OF OFFICE Rs.3,00,000
REMUNERATION FOR STAFFS
Marketing managers : Rs. 20000
Supervisors : Rs. 20000
Startup cash required Rs. 5,00,000

PARTNERS SHARE EQUAL PROFITS.




SALES STRATEGY
CASAMENTO deals with a diverse market of clients. Within each market segment, closing of
sales will differ. Each approach is described as follows:
Sales will be concluded with a follow-up phone call one to two days after the event. The
phone call will explain the total cost of the event, number of attendees, and information
concerning the billing. Individual parties of any age group are placed on a billing cycle.
Invoices will be sent out the 25th of the month and will be due the 10th of the following
month. Feedback forms will be included in these packets to ensure the client is being served
as they deem appropriate. Thank-you cards will follow each individual event

Market Segmentation
The breakdown of the market for event planning, falls in a wide, very diverse grouping.
different classes of people demand the services we provide. In order to provide the greatest
depth of information, the market segments have been broken down into upper and middle
class group of people.




Target Market Segment Strategy
Our target markets are middle to upper-middle class families. We chose these groups
because they are most able to afford event planners, and have the least amount of time to
spare for event planning in general. CASAMENTO fills the need by being available to take on
the burden of planning so that people can spend time on more important things, like family
and friends. The demand for this service can only increase considering the rise in incomes,
population, and need for interpersonal relations in the workplace.

Unique Selling Proposition
CASAMENTO is in a unique position of competition. We compete against hotels with
conference facilities, conference centers, other event planners both on the large and small
scale, persons within an organization who are assigned the task of organizing a wedding
event, and people who wish to organize their own events without the benefit of assistance.
The benefits and drawbacks of each of our competitors as compared with the services we
offer are hardly a match in quality and price.
1. Hotels and Conference Centers
Strengths: On-site facilities, equipment, and support staff. Ability to transport and house
persons for overnight stays. Able to internalize costs of transportation and equipment.
Weakness: Often very expensive, impersonal, rely on unskilled labor for support staff. The
error rate is high due to high volume and traffic from other events happening at the same
time.
2. Other Event Planners
Strengths: Have been in the market longer, have established a reputation and client base.
Weakness: Reputation precedes them, no systems-based businesses designed to produce
consistent results; focus on wedding events, specialized events are main focused rather than
all events; do not have the supporting products to market with, or instead of, event planning
services.