Certified Wedding and Event Planning Course Syllabus This comprehensive course has been streamlined into an interactive

teaching method focused on clear concepts and principals derived from research-based theories of adult learning. Overview The Wedding Planning Institute's Wedding and Event Planning Certification Course covers everything you need to learn about working in or starting your own wedding and event planning business. The online, textbook, and classroom curriculum covers the A to Z of the industry with assignments, projects, and tests designed to hone your knowledge and skills toward helping others realize their event dreams.

Chapter One: Wedding Industry Overview y y y y y How wedding planning has evolved The purpose of an engagement Current statistics for marriage-bound couples Wedding seasons The wedding budget

Chapter Two: Engagement y y y y y y y y The opportunity of the engagement party Engagement Ring Basics Engagement Announcements The Brides Timeline/Checklist The Grooms Checklist Traditional meanings behind "Something Old, New, Borrowed, and Blue Engagement Party & Bridal Shower Ideas Engagement/Wedding FAQs

Chapter Three: Your Role as a Certified Wedding & Event Planner y y y y y y y y The Event Planning Process D4 Analysis Questions to ask a new bride-to-be How to develop a client profile How to set vendor expectations How to set the expectations of the bride and her family Event/Project Management RASCI Charting Wedding Etiquette, Mishaps, and Mayhem

Chapter Four: Running Your Own Business y y y y y How to structure your business based on your marketplace How to evaluate your competition when establishing your services How to set preliminary marketing objectives Tools and tips for organizing your home office and business practices Business start-up costs

Chapter Five: Documentation and Goals y y y y The importance of documentation How documentation of your business practices plays an imperative role in the success of your business How to set goals for yourself and your business Wedding & Event Design Tool Kit

Chapter Six: Vendor and Venue Selection y y y Why vendor selection is a key element to the success of your business How to identify quality vendors The questions to ask when building your vendor network Certified Wedding and Event Planning Course Syllabus This comprehensive course has been streamlined into an interactive teaching method focused on clear concepts and principals derived from research-based theories of adult learning. Overview The Wedding Planning Institute's Wedding and Event Planning Certification Course covers everything you need to learn about working in or starting your own wedding and event planning business. The online, textbook, and classroom curriculum covers the A to Z of the industry with assignments, projects, and tests designed to hone your knowledge and skills toward helping others realize their event dreams.

Chapter Seven: Contracts and Negotiations y y y y y y Contract Law The key elements of a contract Contract rules to remember The importance of having business insurance U.S. Chamber of Commerce business resources Contract Negotiations

Chapter Eight: The Traditional Wedding Planner y y y y y Traditional wedding planning fees vs. Contemporary wedding planning fees How to create wedding packages as a traditional wedding planner Role of wedding planner, wedding coordinator and wedding director How to work with a prospective bridal client Tools and suggestions for initial consultations

Chapter Nine: Wedding Cultures and Traditions y y Different wedding cultures and traditions of the world How to incorporate cultural traditions into signature wedding designs

Chapter Ten: Traditional and Non-Traditional Wedding Ceremonies

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The key elements of traditional, non-traditional, and civil ceremony weddings What questions to ask when planning a specific type of wedding and venue How to delegate bridal party responsibilities and who is responsible for what How to keep abreast of wedding trends and fashion Emergency tips and what is included in a wedding day emergency kit

Chapter Eleven: The Wedding Gown y y y y How to select the best bridal gown style for your bridal client and how to advise her when searching for the right gown Basic gown styles Basic veil styles The top wedding dress designers

Chapter Twelve: Wedding Music y y How to incorporate music into wedding day activities and events How to create a wedding day soundtrack or musical score Certified Wedding and Event Planning Course Syllabus This comprehensive course has been streamlined into an interactive teaching method focused on clear concepts and principals derived from research-based theories of adult learning. Overview The Wedding Planning Institute's Wedding and Event Planning Certification Course covers everything you need to learn about working in or starting your own wedding and event planning business. The online, textbook, and classroom curriculum covers the A to Z of the industry with assignments, projects, and tests designed to hone your knowledge and skills toward helping others realize their event dreams.

Chapter Thirteen: Signature Wedding and Events y y y How to create a signature event Wedding & Event Design A6 Production Sample wedding themes for each season and ideas for seasonal weddings

Chapter Fourteen: Marketing Your Business y y y y How to partner with the right associations The importance of marketing and establishing a mission Key elements of your reputation and image How to network

Chapter Fifteen: Marketing on a Local Level y y y The secret to self-promotion Unique ideas to help market your business locally How to organize and conduct a successful seminar or wedding planning party

Chapter Sixteen: Bridal Shows y y y y y y The importance of bridal show participation How to research bridal shows Essential elements of a bridal show checklist How to book a show How to work a booth How to conduct a post bridal show follow-up

Chapter Seventeen: Online Marketing y y y y The importance of having an online presence The proper way to construct a web page for online marketing The importance of keywords and placement Recommended web positioning companies, software, websites

Chapter Eighteen: Public Relations y y y y y y y y y How to approach the media and position yourself as an expert in your field The key elements of a press release How to get your press release out on the wire How to write your biography How to conduct editorial opportunity research How to create an editorial opportunity calendar How to contact local news and radio stations How to get your articles published How to create your business press/media kit Certified Wedding and Event Planning Course Syllabus This comprehensive course has been streamlined into an interactive teaching method focused on clear concepts and principals derived from research-based theories of adult learning. Overview The Wedding Planning Institute's Wedding and Event Planning Certification Course covers everything you need to learn about working in or starting your own wedding and event planning business. The online, textbook, and classroom curriculum covers the A to Z of the industry with assignments, projects, and tests designed to hone your knowledge and skills toward helping others realize their event dreams.

Chapter Nineteen: Destination Weddings and Organizational Software y y y y Destination Weddings Ways to organize your business and streamline your daily activities How to plan your work and work your plan Organizational software for your business and your clients

Chapter Twenty: Expanding Your Business Offerings

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How to incorporate additional services and products into your business Examples of complementary products and how to start expansion Expanding your business opportunities

Chapter Twenty-One: Wedding & Event Planning Certification y y y y y The value of your certification The importance of continuing education Getting an Internship Industry conferences Educating prospective clients

Chapter Twenty-Two: Relationship Education y y y y The importance of relationship education before marriage How you can help change the rate of divorce in this country The Marriage Movement Suggested Programs and Websites

Chapter Twenty-Three: Philanthropy y y y The importance of philanthropy in your business How to incorporate philanthropy Tips and ideas you can implement easily

Chapter Twenty-Four: Wedding Day y y How to put together your wedding day itinerary How to adjust for wedding day challenges

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