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Popular Articles About Kinley NEWS

Coke to promote brand new Kinley

July 23, 2008 | Moinak Mitra , ET Bureau NEW DELHI: Playing the pure and transparent card, Coca-Cola's Kinley brand of packaged drinking water is in repositioning mode. In line with the brand's ongoing 'Boond Boond Mein Vishwas' tag, Coca-Cola will be launching a countrywide outdoor and TV campaign with an all-new packaging for Kinley. The curvy blue bottle relies on "transparent labelling and will be easy to hold", says Coca-Cola India marketing director Avinash Pant. When asked whether the Kinley re-launch will eat into the... Kinley Articles By Date NEWS

Bisleri plans exclusive outlets for bottled water

November 23, 2011 | PTI 'Bisleri Shopees' 'Kinley' 'Bisleri Shopees' Ads by Google

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Coca-Cola brings 'purity' factor to Kinley

July 23, 2008 | PTI New Delhi: Global soft drinks major Coca- Cola is going for a major re-branding of its packaged drinking water, Kinley to push sales on the 'purity' plank. The rebranding exercise is aimed at increasing the company's share in the Rs 1,250-crore organised bottled water market in India. "Our new campaign is intended to strengthen and re- affirm our bond with the customers. Kinley is a big brand for our company and we hope to keep on growing in the market," Coca-Cola India... NEWS

Coke plans to buy Kinley rights from bottlers

May 22, 2007 | Ratna Bhushan & Chaitali Chakravarty NEW DELHI: Coca-Cola India plans to acquire manufacturing and distribution rights for Kinley packaged water from its bottlers in key local markets. The idea is to expand Kinley beyond water to high-margin wellness drinks and control its distribution so that it reaches a wider consumer base. The rationale behind CocaCola's move, say sources, is to "project Kinley as a healthy beverage and re-work its entire positioning mix. " The effort is drawn from The Coca-Cola Company's global... NEWS

Kurkure, Dew, Coke, Kinley enter 1,000 crore club

November 19, 2011 | Samidha Sharma , TNN MUMBAI: The cola wars , fought for a larger share of the consumers' wallet , have yielded rich dividends for PepsiCo and Coca-Cola this year as both the companies added two brands each to the prestigious thousand crore club . These brands individually clock retail sales of Rs 1,000 crore or more . While PepsiCo India ,the Indian arm of the $60 billion American snack-food and beverage giant , added Mountain Dew ... NEWS

Coca Cola to hike hiring in India by 9 pc in 2011

January 23, 2011 | PTI

MUMBAI: The India arm of global beverage maker Coca Cola plans to hire around 600 workforce this year, which accounts for around nine per cent of the existing employees, a top company executive has said. "We are looking at recruiting around 600 employees in our India operations this calender year," Hindustan Coca Cola Beverages Vice President (HR) P V Ramana Murthy told PTI here. The recruitment would be made across all levels,... Ads by Google

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Kinley to tread rural path with Re 1 pouches

May 18, 2002 | Sunil Raghu , TNN AHMEDABAD: Small is beautiful. Buoyed by the success of its powdered soft-drink Sunfill in sachets, soft drinks major Coca-Cola has decided to launch Kinley purified drinking water in pouches. With this launch, Coca-Cola would join the ranks of FMCG companies who have realised the power of small and launched small packs at attractive prices. As a first step, Coca-Cola has introduced Kinley in 200-ml pouches in select places in Ahmedabad for test marketing. "A 200-ml pouch would be... NEWS

Coke buys back Kinley bottling rights from franchisee bottlers

August 10, 2009 | Ratna Bhushan , ET Bureau NEW DELHI: Hindustan Coca-Cola Beverages, the bottling subsidiary of Coca-Cola India, has acquired the bottling and distribution rights for its Kinley packaged water brand from franchisee bottlers in three states, ending a long-drawn dispute. "In order to gain synergy with the rest of the portfolio, Hindustan Coca-Cola Beverages (HCCBPL) has integrated the operations of some exclusive Kinley water franchise bottling partners in select territories in... NEWS

Coke's 1-litre Kinley bottle will cost Rs 12

May 9, 2003 | Chaitali Chakravarty , TNN NEW DELHI: This will bring cheer to both Mr Ramesh Chauhan, chairman, Parle Bisleri and Mr Rajeev Bakshi, chairman, PepsiCo. Coca-Cola is hiking the price of its popular one-litre Kinley bottle from Rs 10 to Rs 12, bringing it at par with Pepsi's Aquafina. Mr Chauhan will be happy with the move as Bisleri will be the only national brand selling at Rs 10 per litre thus, giving it a crucial price advantage. Pepsi will be happy since it had all along maintained that... NEWS

Bisleri plans exclusive outlets for bottled water

November 23, 2011 | PTI 'Bisleri Shopees' 'Kinley' 'Bisleri Shopees' NEWS

Water game: Bisleri Vs Coca-Cola & Pepsi

April 11, 2002 | Ritwik Mukherjee & Sutapa Raha , TNN kolkata: there is fire on the waterfront... and with the summer months raging in, the splashing is heard more than ever before. it's a fight between the old monarch bisleri fighting to hold on to market share and the new badshahs of water kingdom, like coca cola's kinley and pepsi's aquafina which are pushing it slowly towards slippery lands. with the summer of 2002 spreading the heat in the nearly rs 1,000 crore purified water market, key players are now almost at each other's flesh. NEWS

Coke buys back Kinley bottling rights from franchisee bottlers

August 10, 2009 | Ratna Bhushan , ET Bureau NEW DELHI: Hindustan Coca-Cola Beverages, the bottling subsidiary of Coca-Cola India, has acquired the bottling and distribution rights for its Kinley packaged water brand from franchisee bottlers in three states, ending a long-drawn dispute. "In order to gain synergy with the rest of the portfolio, Hindustan Coca-Cola Beverages (HCCBPL) has integrated the operations of some exclusive Kinley water franchise bottling partners in select territories in Tamil Nadu,... NEWS

Bottled water: Kinley closes in on Bisleris retail share

April 27, 2009 | Ratna Bhushan , ET Bureau NEW DELHI: Summer wars are no longer just about fizz and hot air; they have filtered down to packaged water as well. The Ramesh Chauhan-owned Bisleri and Coca-Cola's Kinley are neck-and-neck in the Rs 1,200-1,500-crore retail packaged water segment,

according to market researcher AC Nielsen. Bisleri, however, claims it leads in the bulk segment, which contributes to over 50% of its sales. Nielsen data shows Bisleri's retail share at... NEWS

Coca-Cola brings 'purity' factor to Kinley

July 23, 2008 | PTI New Delhi: Global soft drinks major Coca- Cola is going for a major re-branding of its packaged drinking water, Kinley to push sales on the 'purity' plank. The re-branding exercise is aimed at increasing the company's share in the Rs 1,250-crore organised bottled water market in India. "Our new campaign is intended to strengthen and reaffirm our bond with the customers. Kinley is a big brand for our company and we hope to keep on growing in the... NEWS

Coke to promote brand new Kinley

July 23, 2008 | Moinak Mitra , ET Bureau NEW DELHI: Playing the pure and transparent card, Coca-Cola's Kinley brand of packaged drinking water is in repositioning mode. In line with the brand's ongoing 'Boond Boond Mein Vishwas' tag, Coca-Cola will be launching a countrywide outdoor and TV campaign with an all-new packaging for Kinley. The curvy blue bottle relies on "transparent labelling and will be easy to hold", says Coca-Cola India marketing director Avinash Pant. When asked whether the Kinley re-launch will eat into... NEWS

Coke to uncork humane face via 'Drops of Joy'

August 3, 2007 | Kala Vijayraghavan & Shailesh Dobhal , TNN MUMBAI/NEW DELHI: Amidst adverse publicity around pesticides, ground water depletion and health concerns around its core brands, Coca-Cola India is pumping big money in a massive corporate campaign ? Drops of Joy ? that will project a more human and community-engaged face of the organisation. The move is part of a global campaign, led by chairman & CEO Neville Isdell, which commenced early this year to project the corporate brand, Coca-Cola, as a total... Ads by Google

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Logic holds no water, summer cola sales zoom

June 2, 2004 | Chaitali Chakravarty , TNN NEW DELHI: After the controversy of pesticide laced soft drinks, marketers (and conventional wisdom) expected fizzy logic to take a hit this summer in favour of bottled industry's next white hope ? water. Instead, for the first time this summer, soft drink companies are witnessing slower growth in bottled water sales at 20% compared to soft drinks which are going glug-ho at around 35%. Sources said, there is no urban-rural divide on this count. Urban Indians are gulping as much cola as...
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NEWS

Coke plans to buy Kinley rights from bottlers

May 22, 2007 | Ratna Bhushan & Chaitali Chakravarty NEW DELHI: Coca-Cola India plans to acquire manufacturing and distribution rights for Kinley packaged water from its bottlers in key local markets. The idea is to expand Kinley beyond water to high-margin wellness drinks and control its distribution so that it reaches a wider consumer base. The rationale behind Coca-Cola's move, say sources, is to "project Kinley as a healthy beverage and re-work its entire positioning mix. " The effort is drawn from The Coca-Cola Company's global... NEWS

Logic holds no water, summer cola sales zoom

June 2, 2004 | Chaitali Chakravarty , TNN NEW DELHI: After the controversy of pesticide laced soft drinks, marketers (and conventional wisdom) expected fizzy logic to take a hit this summer in favour of bottled industry's next white hope ? water. Instead, for the first time this summer, soft drink companies are witnessing slower growth in bottled water sales at 20% compared to soft drinks which are going glug-ho at around 35%. Sources said, there is no urban-rural divide on this count. Urban...
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