Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 34 views

    Purchasing Behavior of Cadbury Dairy Milk: Prepared by

    Uploaded by

    Ravi Tiwari
    This document summarizes research into the purchasing behavior of Cadbury Dairy Milk chocolate in India. The research objectives were to identify consumption habits by gender and age, analyze consumer perceptions, and determine the most important purchasing factors. A survey of 70 respondents found that quality and flavor were the main reasons for choosing Dairy Milk, and most consume less than 50g per day. The majority purchase chocolate for their own consumption or for family, from general stores or retail stores. Even if other chocolates were cheaper, most would still choose Dairy Milk sometimes or often due to its quality and taste.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd

    Purchasing Behavior of Cadbury Dairy Milk: Prepared by

    Uploaded by

    Ravi Tiwari
    34 views15 pages
    This document summarizes research into the purchasing behavior of Cadbury Dairy Milk chocolate in India. The research objectives were to identify consumption habits by gender and age, analyze consumer perceptions, and determine the most important purchasing factors. A survey of 70 respondents found that quality and flavor were the main reasons for choosing Dairy Milk, and most consume less than 50g per day. The majority purchase chocolate for their own consumption or for family, from general stores or retail stores. Even if other chocolates were cheaper, most would still choose Dairy Milk sometimes or often due to its quality and taste.

    Original Description:

    cement industry

    Original Title

    Presentation 1

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document summarizes research into the purchasing behavior of Cadbury Dairy Milk chocolate in India. The research objectives were to identify consumption habits by gender and age, analyze consumer perceptions, and determine the most important purchasing factors. A survey of 70 respondents found that quality and flavor were the main reasons for choosing Dairy Milk, and most consume less than 50g per day. The majority purchase chocolate for their own consumption or for family, from general stores or retail stores. Even if other chocolates were cheaper, most would still choose Dairy Milk sometimes or often due to its quality and taste.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    34 views15 pages

    Purchasing Behavior of Cadbury Dairy Milk: Prepared by

    Uploaded by

    Ravi Tiwari
    This document summarizes research into the purchasing behavior of Cadbury Dairy Milk chocolate in India. The research objectives were to identify consumption habits by gender and age, analyze consumer perceptions, and determine the most important purchasing factors. A survey of 70 respondents found that quality and flavor were the main reasons for choosing Dairy Milk, and most consume less than 50g per day. The majority purchase chocolate for their own consumption or for family, from general stores or retail stores. Even if other chocolates were cheaper, most would still choose Dairy Milk sometimes or often due to its quality and taste.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 15

    Purchasing Behavior Of Cadbury Dairy Milk

    Prepared By: Ravi Tiwari

    Introduction
    Cadbury starts in 1824 from John Cadbury . Cadbury work with around 35,000 direct and indirect suppliers Cadbury employ around 50,000 people Every day millions of people around he world enjoy Cadbury brands. Operated in over 60 countries.

    Research Objectives
    To identify chocolate consumption habits among different gender and age groups. To analyze the consumer perception about Cadbury dairy milk. To know the important factor which affects consumers to buy Dairy Milk. To know the most significant factors of preference.

    Research Methodology
    Research design:- Descriptive Sample design:- People of all age group including both genders. Sample size:- 70 Respondents Data collection method:- Questionnaire Method

    Data Analysis
    Gender

    Male 15-20 14

    51 21-25 14

    Female 26-30 19

    19 Above 31 23

    Age group(Yrs.)

    Martial status Education

    Married Below 10+2 20

    43 Graduate 42

    Unmarried Post graduate 6

    27 Professional degree 2

    Occupation

    Business

    14

    Govt. job

    Private job

    13

    Student/others

    37

    No. of family members

    0-1

    2-4

    5-6

    37

    Above 7

    25

    Annually income (Rs.)

    Below 100000

    37

    Above 100000 200000

    25

    Above 200000 300000

    Above 300000

    Analysis
    Purchase frequency of chocolate
    30
    25.00 25

    20 15
    10 13.00

    17.00
    Always

    13.00
    Many times Sometimes

    5
    0

    2.00
    Rarely Never

    Daily chocolate consumption


    45 40 35

    42.00

    30 25 20 15
    10 5 0 Below 50 Above 50 Above to 100 100 to 150 Above 150

    Below 50

    16.00 6.00

    Above 50 to 100

    Above 100 to 150

    4.00
    Above 150

    Purchase of chocolate
    35 30 25 20 15 10 5 0 mom & General Retail storedairy booth pop shop Store 10.00
    7.00

    30.00 21.00
    mom & pop shop General Store Retail store dairy booth

    Purpose to purchase chocolate


    30

    28.00 25.00

    25
    20 15
    Self consumption

    10
    5 0

    7.00

    7.00

    Gift

    1.00

    Family

    Sweets
    Others

    Respondents knowing about cadbury dairy milk

    70 60 50 40 30 20 10
    0

    66.00

    Yes

    No

    2.00 Yes No

    Respondents purchasing Cadbury dairy milk

    60 50
    40

    57.00

    30
    Yes No

    20 10 9.00

    0
    Yes No

    16 14

    Factors influencing purchase of dairy milk

    14.00 13.00

    12 10
    8 6 7.00 7.00
    Taste
    Crunchiness

    8.00

    8.00

    Quality

    4
    2 0

    Flavor
    Availability

    Price

    Dairy milk purchase if other chocolates made cheaper

    30
    25

    27.00

    20
    15

    17.00

    Always Many times

    10
    5

    9.00
    3.00

    Sometimes Rarely Never

    0.00 0
    Always Many times Sometimes Rarely Never

    Conclusions & Recommendations


    The quality of Dairy Milk followed by easy availability of is good and customers find comfortable to buy it. The packing of Cadbury dairy milk is attractive and respondents are influenced by it. Quality and flavor are major strengths of Cadbury dairy milk. Majority of customers consume below 50 gm Cadbury dairy milk daily. Chocolate is mainly purchased for selfconsumption and for family.

    Thank You

    You might also like