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    1.) Name The Top 5 Brands of Chocolates You Can Think Of:: Cadbury Nestle Amul Safari Mars Other

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    Katie Walker
    This survey asked respondents questions about their consumption habits and perceptions of Cadbury Dairy Milk chocolate. Key findings include: - Cadbury was identified as one of the top 5 chocolate brands, with over 30% selecting it as their favorite. Television advertising was the main source of brand awareness. - Nearly all respondents had tried Cadbury Dairy Milk, with popular sub-brands including Cadbury Dairy Milk, Cadbury Dairy Milk Crackle, and Cadbury Dairy Milk Fruit and Nut. - Respondents rated Cadbury Dairy Milk highly on taste and availability, though some felt it was overpriced. Most saw it as an "excellent" chocolate compared to competitors.

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    1.) Name The Top 5 Brands of Chocolates You Can Think Of:: Cadbury Nestle Amul Safari Mars Other

    Uploaded by

    Katie Walker
    45 views7 pages
    This survey asked respondents questions about their consumption habits and perceptions of Cadbury Dairy Milk chocolate. Key findings include: - Cadbury was identified as one of the top 5 chocolate brands, with over 30% selecting it as their favorite. Television advertising was the main source of brand awareness. - Nearly all respondents had tried Cadbury Dairy Milk, with popular sub-brands including Cadbury Dairy Milk, Cadbury Dairy Milk Crackle, and Cadbury Dairy Milk Fruit and Nut. - Respondents rated Cadbury Dairy Milk highly on taste and availability, though some felt it was overpriced. Most saw it as an "excellent" chocolate compared to competitors.

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    This survey asked respondents questions about their consumption habits and perceptions of Cadbury Dairy Milk chocolate. Key findings include: - Cadbury was identified as one of the top 5 chocolate brands, with over 30% selecting it as their favorite. Television advertising was the main source of brand awareness. - Nearly all respondents had tried Cadbury Dairy Milk, with popular sub-brands including Cadbury Dairy Milk, Cadbury Dairy Milk Crackle, and Cadbury Dairy Milk Fruit and Nut. - Respondents rated Cadbury Dairy Milk highly on taste and availability, though some felt it was overpriced. Most saw it as an "excellent" chocolate compared to competitors.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    45 views7 pages

    1.) Name The Top 5 Brands of Chocolates You Can Think Of:: Cadbury Nestle Amul Safari Mars Other

    Uploaded by

    Katie Walker
    This survey asked respondents questions about their consumption habits and perceptions of Cadbury Dairy Milk chocolate. Key findings include: - Cadbury was identified as one of the top 5 chocolate brands, with over 30% selecting it as their favorite. Television advertising was the main source of brand awareness. - Nearly all respondents had tried Cadbury Dairy Milk, with popular sub-brands including Cadbury Dairy Milk, Cadbury Dairy Milk Crackle, and Cadbury Dairy Milk Fruit and Nut. - Respondents rated Cadbury Dairy Milk highly on taste and availability, though some felt it was overpriced. Most saw it as an "excellent" chocolate compared to competitors.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 7

    1.

    )Name the top 5 brands of chocolates you can think of:


    Cadbury Nestle Amul Safari Mars Other 30 20 18 9 7 2 35% 23% 21% 10% 8% 2%

    2.Have you tried any of the Cadbury Dairy Milk chocolates?


    Yes No 30 0 100% 0%

    3.What is source of awareness?


    Television Advertisement Word of Mouth At shop Other 27 12 4 0 63% 28% 9% 0%

    4.Which sub-brands of Cadbury Dairy Milk have you tried?


    Cadbury Dairy Milk Cadbury Dairy Milk Crackle Cadbury Dairy Milk Roasted Almond Cadbury Dairy Milk Fruit and Nut Cadbury Dairy Milk Orange Peel Cadbury Dairy Milk Shots Cadbury Dairy Milk Silk Cadbury Dairy Milk Wowie 23 13 17 27 11 13 20 9 17% 10% 13% 20% 8% 10% 15% 7%

    5.Are Cadbury chocolates easily available?


    Yes No 30 0 100% 0%

    6.What is your frequency of consumption of Cadbury Dairy Milk?


    Once a Day Once a week Once a month Rarely 3 13 10 4 10% 43% 33% 13%

    7.When do you have Cadbury Dairy Milk?


    Whenever I feel happy. Whenever I feel sad. Whenever I want to celebrate. Just pick up. 11 0 9 17 30% 0% 24% 46%

    8.What do you think about Cadbury Dairy Milk?


    Means to celebrate. Just another chocolate. Other 18 9 6 55% 27% 18%

    9.Which Ad of Cadbury Dairy Milk do you remember?


    Meeta hai khana, aaj pehli tareekh hai Shubh Aarambh Celebration Khanewalon Ko Khane Ka Bahana Chahiye Campaign Real Taste of Life Campaign 17 18 17 11 4 22% 23% 22% 14% 5%

    Pappu Pass Ho Gaya & Miss Palanpur Campaign

    12

    15%

    10.Which of factors affect your purchase?


    Ads Attractive Display Occasion Friend Suggest Brand Ambassador Ingredient 15 7 16 6 3 9 27% 13% 29% 11% 5% 16%

    11.What do you think of Cadbury Dairy Milk products in comparison to its competitors?

    Excellent Good Average Bad Worst

    20 9 0 0 0

    69% 31% 0% 0% 0%

    12.You perceive Cadbury Dairy Milk as a chocolate for the age group?

    Less than 10

    7%

    10-15 years 16-30 years Any age

    2 2 23

    7% 7% 79%

    Taste [13.How do you rate Cadbury Dairy Milk on the following parameters?]
    1 2 3 4 5 0 2 1 7 19 0% 7% 3% 24% 66%

    Price [13.How do you rate Cadbury Dairy Milk on the following parameters?]
    1 2 3 4 5 2 6 5 10 6 7% 21% 17% 34% 21%

    Packaging [13.How do you rate Cadbury Dairy Milk on the following parameters?]
    1 2 3 4 5 1 1 3 13 11 3% 3% 10% 45% 38%

    Availability [13.How do you rate Cadbury Dairy Milk on the following parameters?]

    1 2 3 4 5

    1 2 1 10 15

    3% 7% 3% 34% 52%

    14. Do you trust Cadbury Dairy Milk brand?

    Yes No

    29 0

    100% 0%

    15.Will you stop buying Cadbury Dairy Milk, if similar brand appears in the market?

    No, not at all I may consider Cant say

    15 5 8

    54% 18% 29%

    Name
    Shubham karthik sarvari hardik rajgor Harshad Karanjule Nayan Mehta vishwajeetsinh jadeja Sahil Sharma shivang suchday KARTIK NAIR sweety CHIRAG vinod wadhwani kunal bhatia ankit gupta tejas prajapati Surbhi Goyal paresh Sonia Tanna khushbu shah pooja gupta Nodhi Sandhya Tanna Rohan Keval Kalpit Seksaria Vijay Thacker

    Age

    Less than 15 years 15 years to 30 years Above 30 years

    0 24 2

    0% 92% 8%

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