Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 198 views

    Indian Gaming Industry

    Uploaded by

    Arsh Singhania
    The gaming industry in India is growing rapidly, projected to increase 32% by 2014. Currently valued at Rs. 10 billion, it is expected to reach Rs. 38 billion by 2015. Mobile gaming is the fastest growing segment and is projected to witness a CAGR of 50.7% to reach USD 574 million by 2016. Console gaming currently contributes the largest share at 62% but this is expected to drop as mobile gaming increases its market share. The gaming industry achieved revenues of INR 13 billion in the last year.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd

    Indian Gaming Industry

    Uploaded by

    Arsh Singhania
    198 views16 pages
    The gaming industry in India is growing rapidly, projected to increase 32% by 2014. Currently valued at Rs. 10 billion, it is expected to reach Rs. 38 billion by 2015. Mobile gaming is the fastest growing segment and is projected to witness a CAGR of 50.7% to reach USD 574 million by 2016. Console gaming currently contributes the largest share at 62% but this is expected to drop as mobile gaming increases its market share. The gaming industry achieved revenues of INR 13 billion in the last year.

    Original Description:

    explains the emergence of gaming industry in India and it's future

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The gaming industry in India is growing rapidly, projected to increase 32% by 2014. Currently valued at Rs. 10 billion, it is expected to reach Rs. 38 billion by 2015. Mobile gaming is the fastest growing segment and is projected to witness a CAGR of 50.7% to reach USD 574 million by 2016. Console gaming currently contributes the largest share at 62% but this is expected to drop as mobile gaming increases its market share. The gaming industry achieved revenues of INR 13 billion in the last year.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    198 views16 pages

    Indian Gaming Industry

    Uploaded by

    Arsh Singhania
    The gaming industry in India is growing rapidly, projected to increase 32% by 2014. Currently valued at Rs. 10 billion, it is expected to reach Rs. 38 billion by 2015. Mobile gaming is the fastest growing segment and is projected to witness a CAGR of 50.7% to reach USD 574 million by 2016. Console gaming currently contributes the largest share at 62% but this is expected to drop as mobile gaming increases its market share. The gaming industry achieved revenues of INR 13 billion in the last year.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 16

    IntroductionGaming has always been into the blood of Indians. They just love playing games..

    whether it be on the fields or off the fields The expansion of this love in the dimensions of Computer gaming has surely not gone unnoticed. Video Games have been a popular pastime across the world since the 1970s. When seen in reference to the present day scenario, the virtual world of Gaming has become an unavoidable dimension of its own, leaving no stone unturned in gaining prominence in India like never before.

    Gaming Industry -A brief overview


    Gaming is developing into one of the key growth segments in

    India with the country having majority of its population as youth.


    Gaming industry in India is all set to increase by 32% by 2014. Currently the industry is valued at Rs.10 billion and is

    expected to reach Rs 38 billion by 2015.


    The Indian Gaming industry is one of the fastest growing

    industries in the country today. Highly skilled manpower and dramatic cost-effectiveness have made India a sought after hub of animation industry.

    Market Size-

    Accelerating factors in the Growth


    High percentage of young population. Steadily rising disposable incomes. Significant rise in penetration of personal computers and

    mobile phones in everyday life.


    Introduction of new technologies in the gaming circuit

    combined with creativity and innovations.


    Proliferation of game developers.

    Market Segmentation
    The gaming industry in India can be categorized into three segments Mobile Gaming Console Gaming PC & Online Gaming

    Mobile Gaming
    is one of the most lucrative markets with a bright future valued

    at USD 32.5 million.


    A steady rise in the number of wireless subscribers along with

    increasing usage of data enabled handsets is providing a strong base for the gaming industry.
    It is projected to witness a CAGR of 50.7 percent and the

    market is expected to reach USD 574 million in 2016.


    It is expected to experience the largest growth with its share

    expanding from 15 per cent in 2010 to 20 % in 2015.

    Console Gaming
    contributes the largest share of gaming revenues both globally

    as well as in India.
    It accounts for 62 percent of the market share of the total

    gaming revenues thus reaching USD 88.54 million in 2009.


    It is expected to grow at a CAGR of 18.8 percent and reach

    USD 297 million in 2016.


    However, a drop is expected in market share by 2016, as the

    total market share for mobile gaming is expected to increase in the next 5 years.

    PC & Online Gaming


    Presently, rise in the usage of social networking and proper

    marketing of online gaming has made the concept of social gaming immensely popular.
    In India, it has reached USD 21.68 million in 2009, 17 percent

    higher than that of 2008.


    This segment is expected to have a whopping CAGR of 37.8

    percent during 2009-2014; to touch USD 110 million in 2014.


    Indian gaming companies like Zapak.com and Game on India

    have launched a chain of gaming cafes, thereby attracting interest of the young population in India.

    Revenue Generation
    The Indian gaming sector achieved revenues of INR 13 billion in line with last years forecasts.

    The above figure illustrates the amt of revenue generated from each of the three prime segments of the Gaming industry of India.

    MAJOR PLAYERS

    Gaming reach cycleGame developer

    Public Access

    Game publisher

    Hardware & component manufacturer s

    Advertisers

    Key Challenges
    Mobile Gaming Delay in Proposed Technology Advancements Console Gaming
    High customs duties and indirect taxes Release windows for popular games do not coincide with global launched Lack of Localized Content

    PC Gaming Piracy Price sensitivity Regulatory Hurdles

    Future Outlook of Gaming Industry


    As offshore delivery model matures the cumulative effect of

    improved skill sets, quality of development, on time delivery combined with cost advantage and scale can lead to expansive growth.
    Demand for domestic IP is expected to grow as animation and

    gaming seeps into India culture with local themes, better promotion and wider distribution.
    Falling costs of gaming hardware and software will spur uptake in

    the domestic market and reduction in duties can significantly accelerate the market.
    The entry of global majors and setting up of captive centers are

    significant milestones and as the momentum picks up this will transform the animation and gaming landscape.

    SCOPE
    The potential market for games has emerged in India. It is forecasted that the gaming industry will generate

    great opportunities for game developers over the next two years.
    The gaming industry has grown its presence over various

    platforms mobile, console, PC, online gaming and would continue to set new landmarks in innovation, creativity and vision.

    Conclusion
    The purpose of the presentation is to describe the present situation with regard to the ways in which the gaming industry has touched a chord with our lives. Once the gaming industry in India completely develops, it will grow to be one of the best markets in the world. In short, the gaming has only just begun

    You might also like