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Chapter 9

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Slide 9.

Chapter 9: Incentive Systems

Merchant, Management Control Systems PowerPoints on the Web, 3rd edition, Pearson Education Limited 2012

Slide 9.2

Financial results controls

Three core elements:


Financial responsibility centers
The apportioning of accountability for financial results within the organization

Formal management processes


Planning and budgeting to define performance expectations and standards for evaluating performance

Motivational contracts
To define the links between results and various organizational incentives

Merchant, Management Control Systems PowerPoints on the Web, 3rd edition, Pearson Education Limited 2012

Slide 9.3

Positive and negative incentives

Positive incentives
Things employees value

rewards punishments

Negative incentives

Things employees like to avoid

Individuals are believed to be more strongly motivated by the potential of earning rewards than by the fear of punishment

Merchant, Management Control Systems PowerPoints on the Web, 3rd edition, Pearson Education Limited 2012

Slide 9.4

Forms of rewards and punishments

Rewards
Monetary
Salary increases Bonuses Benefits Perquisites Club memberships Vacation trips
Promotion Autonomy Recognition Participation in decisions Office assignments Preferred parking places Titles

Punishments
Monetary
No raise No bonus No perquisites

Non-monetary

Non-monetary
Interference in job from superiors Loss of job Assignment to unimportant tasks No promotion Humiliation

Merchant, Management Control Systems PowerPoints on the Web, 3rd edition, Pearson Education Limited 2012

Slide 9.5

The compensation package


Salary Benefits
Pension and health benefits Perquisites of various types

Incentive compensation
Short-term incentive plans
Based on the performance in the current year or less

Long-term incentive plans


Based on the performance measured over periods greater than 1 year and often related to the companys stock price

Merchant, Management Control Systems PowerPoints on the Web, 3rd edition, Pearson Education Limited 2012

Slide 9.6

Short-term incentive plans

Based on performance in the current year or less For example, piece-rate payments, commissions, bonuses
Calculation (by formula) of short-term incentives
For example, 2% of sales; 10% of net profits For example, 60% of target bonus at 80% of target; 100% of target bonus at 100% of target (where target bonus = 30% of salary)

Merchant, Management Control Systems PowerPoints on the Web, 3rd edition, Pearson Education Limited 2012

Slide 9.7

Long-term incentive plans

Based on the performance measured over periods greater than 1 year


Usually restricted to higher management levels

Accounting performance (e.g., EPS, ROE, ROA)


over a period of 35 years

Market-based performance
Stock

options

Restricted
Stock

stock

appreciation rights
Merchant, Management Control Systems PowerPoints on the Web, 3rd edition, Pearson Education Limited 2012

Slide 9.8

Purpose of incentives

Motivation
Motivation has two elements Inducing effort: getting employees to work hard

Employees typically put forth more (less) effort on activities that are (not) rewarded

Directing effort: helping employees understand what is expected of them

Rewards attract the employees attention and inform them of the relative importance of often-competing results areas

Merchant, Management Control Systems PowerPoints on the Web, 3rd edition, Pearson Education Limited 2012

Slide 9.9

Purpose of incentives (continued)

Attraction/retention
Paying employees only guaranteed salaries tends to attract risk-averse employees

Paying performance-dependent compensation tends to attract employees who are more risk tolerant, more aggressive, more confident in their abilities
Restricted stock, for example, often are geared towards employee retention
golden handcuffs

Merchant, Management Control Systems PowerPoints on the Web, 3rd edition, Pearson Education Limited 2012

Slide 9.10

Purpose of incentives (continued)


Non-control

purposes

Provide a competitive compensation package Make compensation variable with firm performance Tax considerations

Merchant, Management Control Systems PowerPoints on the Web, 3rd edition, Pearson Education Limited 2012

Slide 9.11

Key incentive design elements


Size of awards (fixed vs. variable pay) Level and type of measurement

Performance at the individual, entity or company level


Financial vs. non-financial performance; single or multiple measures or performance criteria

Shape of the performance-reward function Use of subjectivity

Merchant, Management Control Systems PowerPoints on the Web, 3rd edition, Pearson Education Limited 2012

Slide 9.12

Proportion variable pay

Employees are risk averse ...


Performance-dependent rewards impose risk on the employees as performance is never fully controllable Across firms, differences in the proportion of atrisk pay are greater than differences in base pay Levels of at-risk pay generally decrease at lower organization levels

Merchant, Management Control Systems PowerPoints on the Web, 3rd edition, Pearson Education Limited 2012

Slide 9.13

Shape of reward function

Commonly, the link between rewards and results is linear, but over a restricted performance range only
MAX

Rewards ($)

ZERO

Results (profit)
LOW

80% of budget target

100% of budget target

150% of budget target

HIGH

Merchant, Management Control Systems PowerPoints on the Web, 3rd edition, Pearson Education Limited 2012

Slide 9.14

Cutoffs

Lower cutoff
To avoid paying bonuses for performance which is considered mediocre or worse

Upper cutoff
To maintain vertical compensation equity
To keep total compensation somewhat smooth over time To avoid the fact that managers will be unduly motivated to take actions to maximize bonus payouts To avoid undeserved bonuses due to windfall gains To alleviate the possibility of a faulty compensation plan design
Merchant, Management Control Systems PowerPoints on the Web, 3rd edition, Pearson Education Limited 2012

Slide 9.15

Group rewards

Team-based rewards are often used to implement personnel / cultural controls


Group members monitor and sanction each others behaviors

They rarely provide a direct incentive effect


Stock-based plans, for instance, provide direct incentives only for a small number of managers at the very top of the firm Hence, for lower-level employees, compensation is made more volatile, although motivation may not be (greatly) affected

Merchant, Management Control Systems PowerPoints on the Web, 3rd edition, Pearson Education Limited 2012

Slide 9.16

Bonus determination approach

Formulaically
The performance-reward link is explicit Alleviates bias or favoritism in assessing and rewarding performance but Possibly less focus on performance dimensions that are more difficult to quantify (e.g., R&D)

Subjectively
Allows performance to be evaluated more completely considering any of a number of hard-to-quantify, but important, performance areas Lack of explicitness increases the employee's risk (due to possible bias)

Merchant, Management Control Systems PowerPoints on the Web, 3rd edition, Pearson Education Limited 2012

Slide 9.17

Criteria for evaluating reward systems

Rewards should be valued


Rewards that have no value do not provide motivation Reward tastes vary across individuals and are situational

Rewards should be large enough to have impact


Reward visibility can affect impact

Rewards should be understandable


What is the reason for earning the reward?

Rewards should be timely


The discount rate employees apply to delayed rewards is said to be greater than the time value of money

Merchant, Management Control Systems PowerPoints on the Web, 3rd edition, Pearson Education Limited 2012

Slide 9.18

Criteria for evaluating reward systems (continued)

Rewards should be durable


Rewards have greater value if positive feelings generated through the reward are long-lasting, that is, if employees remember them

Rewards should be reversible


To make rewards variable with performance and to create a lasting incentive effect (pay-for-performance vs. pay-for-pulse) Promotions, for instance, are difficult to reverse

Rewards should be cost efficient


To stimulate the desired motivation at minimal cost

Merchant, Management Control Systems PowerPoints on the Web, 3rd edition, Pearson Education Limited 2012

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