Just Dial...

JUST DIAL
Presented By:Atul Kumar Poonam Kumari Injila Siddique Swati Kumari Vimalesh Kumar
INTRODUCTION
About the company:Just Dial is Indias no. 1 local search destination.
It serve to over 25 million unique users spread across 1300 towns/cities in India.
4,000 employees and has more than 1,00,000 Small & Medium Enterprise advertisers. More than 5 lakhs people call just Dial every day to get information on Businesses/Services and that too free of cost at any time of any day or night .
INCEPTION
Justdial was founded by V.S.S. Mani and performs in the capacity of the Managing Director and Chief Executive Officer of the Company. Justdial Android application was introduced by the company in 2011. Available 24*7 on two national numbers 08888888888 and 69999999 the phone search is accessible across India. Justdial had launched its first local search engine in the year 2007 in India. The Mobile version of Justdial, launched in August 2007
Where did the Idea Come from

Dropped CA exam due to poor financial health of his family Joined Yellow Pages Company called United Database India in 1987 for sales job While working there, he thought why not to have something like this over the phone? In 1989 he had started a company called Ask Me Worked on different ideas to survive between 1992 to 1996 Wanted to save money to start Just Dial Started Just Dial, with number 8888 8888, borrowed some furniture, rented PCs and with a capital of Rs 50,000!
Executive summary
Just Dial Ltd. is a leading local search engine providing users of its Just Dial search service with information and user reviews from its database of local businesses, products and services across India. Its search service is available to users through multiple platforms. As one of the first companies to offer local search services in India, it enjoys a first mover advantage among consumers seeking information on local businesses. Is Advisors takes you through the Company information and a detailed SWOT Analysis of the company in this report. The report provides useful and comprehensive information about the company. This coupled with SWOT Analysis can be utilized for investment related decision.
Where are they

24/7 operator assisted search on a single national local no. 6999 9999. www.justdial.com Search by SMS on short code 53999
GLOBAL PLANS
Just Dial has launched its local search service in North America on a toll free number "1-800-500-0000".
The company will next expand into Canada, UK, Australia, New Zeland, Singapore and Hong Kong. Going forward company intends to leverage the Just Dial brand and know how for an international franchise.
Comparison across advertisement mediums for local advertisement

Advertis Local ing researc medium h Life span of the add Consum er attentio n during the add Low Target Restricti Cost of Measur marketi ons of advertis ability ng the add ing of opportu researc nities h Low Medium Low Measur ability of ROI
Newspa per
High
Low High
Medium Low Medium
Magazin High es
Medium High High Low
Medium Medium High High High Low Can be high
Televisio Medium High n Radio SMS Direct Mail High High High Low Low
Medium Low Medium Low High High Low Medium
Medium Medium Medium High High High Medium High Low
Medium Low
Brief profile of competitors
Porters 5 forces
Threat of Competition- More attractive area, Low entry barriers, Customer Loyalty
Threat of Substitute- Low switching cost , More advanced technology, Services differentiation, Quality Bargaining power of Buyer- Differential advantage, Available Information, Consumer Database Bargaining power of Suppliers- Contractual cost , Revenues, Supplier switching cost Competitive rivalry- Innovation, Level of competitive advantage, power of Competitive strategy
The marketing concept

The seven Ps of marketing:1. Product 2. Price 3. Place 4. Promotion 5. People 6. Process 7. Physical Evidence
Product
The product is the physical product or services offered to the customer. In the case of physical products , it also refers to any services or conveniences that are the part of the offering.
Product decision include aspects such as function, appearance, packaging, service, warranty etc. In case of Just Dial, the product can be referred to as a link or a bridge between the manufacturer/retailer/seller and the potential consumer.
Services offered by Just Dial

Offers variety of services and information related to:Free Listing
Advertise
JD Mobile
Event
08888888888
Tag Your friend
Price
Pricing decisions should take into account profit margins and the probable pricing response of competitors. Pricing includes not only the list price, but also discounts, financing and other options such as leasing. To generate revenue, Just Dial charges retailers/suppliers/companies a specific amount on a contractual basis for customer references.
Place
From anywhere in India we can call Just Dial. Just Dial gets 2 Million calls a day in India. Place decisions are those associated with channels of distribution that serve as the means for getting the product to the target customers.
Just Dial currently has its own offices in 11 cities which are in major metros and tier II cities.
Promotion
Promotion decisions are related to communicating and selling to potential consumers. Break even analysis is considered while doing promotion at Just Dial. It is useful to know the value of a consumer in order to determine whether additional customers are worth the cost of acquiring them. Promotion decision involve advertising, PR, Media types etc.
Promotion conti.
Communication channels:Newspapers Direct Mails Radio Television Mobile Posters Individual Referral E-Mail Internet
People
Recruiting the right staff & training them appropriately in the delivery of their services to take competitive advantage. Employee having the good interpersonal , skill , attitude & service knowledge.
Process
Immediate response Quick Services
Physical Evidence
Offers through Internet , Telephone ,& SMS on mobile Services are accessible from 45 cities through the phone.
Milestone
1993 A&M Communications Pvt. Ltd was incorporated 1996 Commencement of local search services in Mumbai with the telephone number - 8888 8888 1997 The brand Just Dial was registered
2000 Secondary sale of 50% stake by promoters to Indiainfo.com

Pvt. Ltd 2006 Investment of ~Rs 546.9 mn by SAIF II Mauritius Company Ltd (SAIF) 2006 Change of companys name from A&M Communications Pvt. Ltd to Just Dial Pvt. Ltd
Cont
2007 Launch of the companys website http://www.justdial.com
2007 Investment of ~Rs 40.1 mn by Tiger Global Four Holdings and Tiger
Global Principals Limited and second round of investment of ~Rs 8.2 mn by SAIF 2007 Launch of mobile internet and SMS-based search service 2009 Investment of Rs 383.5 mn by Sequoia Capital India Investments III (Sequoia Capital) 2011 Investment of Rs166.9 mn by SAPV (Mauritius) and Rs166.9 mn by EGCS Investment Holdings
Challenges
Huge competition neck to neck competition Word of mouth & Customer satisfaction Management problem Appropriate information
Suggestions
Cloud sourcing
Diversification of business Target to tier-3 cities Focus on appropriate screening of callers

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JUST DIAL

Where did the Idea Come from

Where are they

Comparison across advertisement mediums for local advertisement

Medium Low Medium

Medium High High Low

Medium Medium High High High Low Can be high

Medium Low Medium Low High High Low Medium

Medium Medium Medium High High High Medium High Low

Brief profile of competitors

The marketing concept

Services offered by Just Dial

Tag Your friend

2000 Secondary sale of 50% stake by promoters to Indiainfo.com

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