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    Product Launching Presentation

    Uploaded by

    nixfairy
    Clinique is launching a new Mineral Translucent Spray Blusher. INSIDE Public Relations Consultant will help with the launch. The launch event will be held on August 2, 2008 at Balai Samudra in Jakarta. The budget for the event is Rp 462,825,000. Media coverage will be sought from newspapers, magazines, radio and TV. The objectives are to create 25% awareness of the new blusher by March 2009 among consumers, communities and opinion leaders.

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    Product Launching Presentation

    Uploaded by

    nixfairy
    503 views12 pages
    Clinique is launching a new Mineral Translucent Spray Blusher. INSIDE Public Relations Consultant will help with the launch. The launch event will be held on August 2, 2008 at Balai Samudra in Jakarta. The budget for the event is Rp 462,825,000. Media coverage will be sought from newspapers, magazines, radio and TV. The objectives are to create 25% awareness of the new blusher by March 2009 among consumers, communities and opinion leaders.

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    Clinique is launching a new Mineral Translucent Spray Blusher. INSIDE Public Relations Consultant will help with the launch. The launch event will be held on August 2, 2008 at Balai Samudra in Jakarta. The budget for the event is Rp 462,825,000. Media coverage will be sought from newspapers, magazines, radio and TV. The objectives are to create 25% awareness of the new blusher by March 2009 among consumers, communities and opinion leaders.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    503 views12 pages

    Product Launching Presentation

    Uploaded by

    nixfairy
    Clinique is launching a new Mineral Translucent Spray Blusher. INSIDE Public Relations Consultant will help with the launch. The launch event will be held on August 2, 2008 at Balai Samudra in Jakarta. The budget for the event is Rp 462,825,000. Media coverage will be sought from newspapers, magazines, radio and TV. The objectives are to create 25% awareness of the new blusher by March 2009 among consumers, communities and opinion leaders.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 12
    At a glance
    Powered by AI
    Clinique was established in 1968 to cater to customers looking for allergy-tested, fragrance-free products. It is owned by Estee Lauder and sells products in over 135 countries.

    Clinique's strengths are that its products are allergy tested and fragrance free. Its weakness is the high cost of product research.

    Newspapers (Kompas), magazines (Cosmopolitan), radio (90.4 Cosmopolitan FM), and television (O'Channel) will be used to promote the product.

    Product Launching

    Presentation
    Clinique Mineral Translucent
    Spray Blusher

    Diana | Herni | Stephanie


    11-7A
    Company Profile
     It is an offshoot of the Estee Lauder
    Company
     Clinique was established in 1968
     Clinique was developed to capture the type
    of customer who is asking for a helpful
    program
     Clinique products are allergy tested and
    100% fragrance free
    SWOT Analysis
     Strengths:
    ◦ all its products are allergy tested and 100%
    fragrance free
    ◦ tested by experts and leading dermatologist
     Weakness:
    ◦ high cost for its product research
     Opportunity:
    o people have already trusted Clinique and sold in
    more than 135 countries and territories
     Threats:
    o competitors, such as Kanebo and Lancome
    o illegal counterfeited products

    Product Characteristics
     can be applied easily to your cheeks for a
    healthy, radiant and long lasting rosy glow
     made by 100% pure crushed minerals and
    contains no irritants
     It is naturally hypoallergenic, non-
    comedogenic, non-acnegenic, anti-bacteria
     The available colors are Pink Blossom, Sweet
    Orange, Sugar Plum, Natural Copper and
    Deep Chocolate
    PR Consultant
     INSIDE Public Relations Consultant was first
    set up in November 2002 in Jakarta
     Provide a complete range of public relations
    service
     Inside Public Relations Consultant has
    already formulated its vision, mission, and
    value
     We also has some valuable experiences
    Objectives and Public
     To create awareness of Clinique Mineral
    Translucent Spray Blusher in consumers,
    community and opinion leaders by 25% by
    the end of March 2009.
     Public
     Demographic
     Geodemographic
    Media
     Newspapers: Kompas
     Magazines: Cosmopolitan
     Radio: 90.4 Cosmopolitan FM
     Television: O’Channel
    Budget
     Venue (Balai Samudra)
     Foods & beverages
     Decoration & lighting
     Sound system
     Entertainer (Glenn Fredly)
     MC (Andhara Early)
     Invitation
     Press kit
     Goody bag

     GRAND TOTAL: Rp 462.825.000

    Program Information
     Title : Mineralique
     Place : Balai Samudra
     Jl. Boulevard Barat no. 1
    Kelapa Gading
     Jakarta Utara
     Date : Saturday, 2 August 2008
     Time : 17.30 till drop

    Press Kit and Goody Bag
     Press kit will be including:
     Pen, exclusive notebook, and Clinique
    magazines
     Goody bag will be including:
     Pen, exclusive notebook, mug, watch
    keychain, and cosmetic purse
    Photos
    Sketch of the place

    Clinique Mineral Translucent


    Spray Blusher
    Decoration

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