Managing Globally
Managing Globally
Managing Globally
4.1
Learning Objectives
After reading this chapter, you should be able to:
State several characteristics of the global economy Describe six strategies used by organizations in international business Explain the impact of political-legal forces on international business Discuss how three major trade agreements affect global competition
4.2
4.3
C o m p l e x i t y
Low
Multidomestic
Franchising Alliances
Licensing
Exporting
Low
Resource Commitment
High
4.4
High
High
Stable
Unstable
Economic Climate
Unstable Corrupt
Corruption
Noncorrupt
4.5
4.6
Goals of NAFTA
Create a U.S., Canadian,
Promote liberalized trade, not free trade Retain some protectionist elements Increase efficiency and customer satisfaction
4.7
Eliminate existing barriers between countries Implement the Euro as a common currency
4.8
Employment
4.9
Decision making
Relationship with employees Competition