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    1 Importance, Nature and Role of Business Communication

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    Robinvarshney
    This document discusses the importance and nature of business communication. It states that communication is the sharing of information and depends on the receiver's interpretation of the message. Effective communication in an organization is important as it provides an exchange of information and sharing of ideas to coordinate human effort and achieve objectives. Business communication specifically concerns well-defined business activities and keeps workers informed about internal and external happenings to help them accomplish tasks. The key elements of communication are participants, a common language or medium, the transmission of information, and decoding or understanding of the message.

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    © All Rights Reserved
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    1 Importance, Nature and Role of Business Communication

    Uploaded by

    Robinvarshney
    14 views11 pages
    This document discusses the importance and nature of business communication. It states that communication is the sharing of information and depends on the receiver's interpretation of the message. Effective communication in an organization is important as it provides an exchange of information and sharing of ideas to coordinate human effort and achieve objectives. Business communication specifically concerns well-defined business activities and keeps workers informed about internal and external happenings to help them accomplish tasks. The key elements of communication are participants, a common language or medium, the transmission of information, and decoding or understanding of the message.

    Original Description:

    Business com

    Original Title

    Lec 1 Introduction

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    This document discusses the importance and nature of business communication. It states that communication is the sharing of information and depends on the receiver's interpretation of the message. Effective communication in an organization is important as it provides an exchange of information and sharing of ideas to coordinate human effort and achieve objectives. Business communication specifically concerns well-defined business activities and keeps workers informed about internal and external happenings to help them accomplish tasks. The key elements of communication are participants, a common language or medium, the transmission of information, and decoding or understanding of the message.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    14 views11 pages

    1 Importance, Nature and Role of Business Communication

    Uploaded by

    Robinvarshney
    This document discusses the importance and nature of business communication. It states that communication is the sharing of information and depends on the receiver's interpretation of the message. Effective communication in an organization is important as it provides an exchange of information and sharing of ideas to coordinate human effort and achieve objectives. Business communication specifically concerns well-defined business activities and keeps workers informed about internal and external happenings to help them accomplish tasks. The key elements of communication are participants, a common language or medium, the transmission of information, and decoding or understanding of the message.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 11

    1

    1 Introduction:
    Importance, Nature and Role of
    Business Communication
    Communication
    Communication means sharing information,
    i.e., something to tell, in whatever way we
    like, or, as the situation demands. It take a
    wide variety of forms. Process of
    communication facilitates interaction among
    people, without it, we would be unable to share
    knowledge or experience with anybody else
    Communication depends on the interpretation
    of a message by the receiver.
    2
    3
    Business Communication
    An organization is a group of persons constituted
    to achieve certain specific objectives. The
    achievement of these objectives largely depends
    upon proper coordination and integration of the
    human effort in an organization and it is possible
    only if there is an effective system of
    communication in the organization which provide
    exchange of information and sharing of ideas.

    Business Communication
    Communication keeps the workers informed
    about the internal and external happenings,
    which helps them in accomplishing their
    respective tasks and are also of interest to the
    organization .
    4
    Business Communication
    Though business communication is a specialized
    branch of general communication, there is no
    basic difference between the two. The process is
    the same and so are the principles that regulate
    them. The difference lies in their application to
    situations. Whereas general communication
    plays diverse roles, business communication is
    specifically concerned with well defined
    business activities.

    5
    Objective of Business Communication
    To Provide Information
    To Educate Employees
    To Maintain Relationships
    To Motivate and Empower employees
    To Ventilate various issues
    To Build and maintain teams
    To Manage and control
    6
    Characteristics of Business Communication
    Two-way Traffic
    Continuous Process
    Short lived process
    Need proper understanding
    Leads to the achievement of the organizational
    objective
    Dispels misunderstanding
    7
    Key Elements in the process of communication


    8
    Key Elements Notes
    Participants The person who are communicating
    have to be in touch with each other
    Medium or Common Language Both parties to communication must
    share a common language or means
    of communication
    Transmission of Information The message has to be imparted
    clearly.
    Decoding or Understanding The message has to be received
    properly, understood and interpreted.
    Thus in the process of communication two or more persons must
    participate through a medium that carries the information or
    message for a particular purpose mutually understood by both
    the sender and the receiver.
    Features of Communication

    1. Meaning Based
    2. Conventional
    3. Interactional
    4. Appropriate
    5. Structured

    9
    Importance of Effective Communication
    Strong decision making
    Improved professional image
    Improved customer relationship
    Quicker Problem solving
    Increased awareness among employees
    Increased productivity
    Lesser misunderstanding
    Healthier business relationship












    10

    Factors responsible for Importance of
    Communication:
    1. Large size of organizations:
    2. Growth of Trade Unions
    3. The Human Relations Aspect
    4. Public Relations Aspect
    5. Technological Advancements
    11

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