Business Communication Notes 1

BUSINESS
COMMUNICATION
COMMUNICATION
• “Communication is the process of passing information and
understanding from one person to another ” Keith Davis
• Communication is the transfer of information, it is the way of reaching
others with ideas, facts, thoughts, and values.
• It is an important aspect of human behavior.
• According to Chester Bernard, ‘communication is a dynamic force
which shapes the organization and its behavior.’
BUSINESS COMMUNICATION
• Business communication is the process of sharing information
between people within the workplace and outside a company.
• Ricks and Gow, defined Business Communication as a system that is
responsible to affect change throughout the whole organization.
• Effective business communication is the way employees and
management communicate to achieve organizational goals. The
objective is to improve organizational efficiency by reducing mistakes.
Business Communication includes different aspects like marketing,
public relations, customer relations, corporate and interpersonal
communication, etc.
NATURE/FEATURES/
CHARACTERSTICS
Practical,
Factual,
Clear and brief,
Target-oriented,
Persuasive
SCOPE
Communication is the lifeblood of business as it provides necessary
information in formulating business plans and policies. It also ensures the
effective performance of business activities like production, distribution,
finance, warehousing etc. communication is required at all levels, some
prominent areas describing its scope are as follows-
• Communication in management
• Communication in industrial relations
• Communication in international affairs
Thus; ultimate success of the business depends on successful
communication.
OBJECTIVES
INTERNAL OBJECTIVES EXTERNAL OBJECTIVES

• Convey information to • Building good relations with
management, and employees. customers.
• Ensuring coordination • To disseminate necessary
• Helps to accomplish goals. information among customers,
suppliers, and other external
• To provide support in the stakeholders.
process of decision making.
• Enabling the organization to
become dynamic by helping it to
face emerging challenges.
PROCESS
• According to Mr.
Kreitner, the
Business
Communication
process is a chain
made up of
identifiable links.
This chain
includes sender,
message,
encoding,
receiver,
decoding, and
feedback.”
ROLE OF BUSINESS
COMMUNICATION
 Achieving goals
 Solving problems
 Making decisions
 Removing controversies
 Enhancing employee satisfaction
 Enhancing loyalty
FACTORS AFFECTING
COMMUNICATION
1. Cultural Diversity
2. Misunderstanding of Message
3. Emotional Difference
4. Past Experiences
5. Educational and Intellectual Differences
6. Group Affiliations
LISTENING
• Listening is the ability to accurately receive and interpret messages in the communication process.
• Process of Listening –
1-Receiving, Is the intentional focus on hearing a speaker’s message
2- Understanding, In the understanding stage, we attempt to learn the meaning of the message, which is not always
easy.
3- Remembering, even when you are listening attentively, some messages are more difficult than others to understand
and remember. Highly complex messages that are filled with detail call for highly developed listening skills.
4- Evaluating, The fourth stage in the listening process is evaluating. evaluations of the same message can vary
widely from one listener to another
5- Responding—sometimes referred to as feedback—is the fifth and final stage of the listening process
Listening differs from hearing in the sense that:
 Hearing implies just perceiving the sounds while listening means listening with
understanding whatever you are listening to.
 Listening is an active process while hearing is a passive activity.
 Hearing is an effortless activity while listening is an act requiring conscious

efforts, concentration, and interest. Listening involves both physical and
psychological efforts.
Effective listening
• Effective listening requires both deliberate efforts and a keen mind. Effective listeners appreciate
the flow of new ideas and information. Organizations that follow the principles of effective
listening are always informed and timely, updated with the changes and implementations, and
are always out of crisis situations.
• Benefits of Effective Listening
1. Enhances productivity
2. Improves relations
3. Avoids conflicts
4. Improves understanding
5. Improves negotiation skills
6. Adds to your Image & Personality
TYPES OF COMMUNICATION
• FORMAL/INFORMAL
• INTER-PERSONAL/INTRA-PERSONAL
• VERBAL/NON-VERBAL
• INDIVIDUAL/GROUP
• GRAPEVINE COMMUNICATION NETWORK
ESSENTIALS/PRINCIPLES OF GOOD
COMMUNICATION
The principle of clarity
Principles of Brevity
 The principle of Simplicity
The principle of Timeliness
The principle of Integrity
The principle of Feedback
The principle of Alternativeness
The principle of language control
IMPORTANCE
• Helps in increasing productivity,
• Helps in increasing customers
• Enhances business partnerships
• Facilitates innovations in business
• Preparation of plans and policies
• Execution or implementation of plans and policies
• Helps in solving problems or issues
• Facilitates decision-making

Business Communication Notes 1

Uploaded by

Copyright:

Available Formats

Business Communication Notes 1

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Business Communication Notes 1

Uploaded by

Copyright:

Available Formats

BUSINESS

INTERNAL OBJECTIVES EXTERNAL OBJECTIVES

 Enhancing employee satisfaction

5. Educational and Intellectual Differences

1-Receiving, Is the intentional focus on hearing a speaker’s message

 Listening is an active process while hearing is a passive activity.

 Hearing is an effortless activity while listening is an act requiring conscious

You might also like