Internal and External Communication

Internal And External
Communication
EFFECTIVE COMMUNICATION AND ITS
IMPORTANCE TO BUSINESS
Democratization
• Voices of otherwise minority populations are more equitably represented in organizations that contain
democratic decision-making aspects. The strategy firms use in decision making is just as essential as the
decision itself..
Boost motivation and morale
• Business communication is critical in enhancing employee efficiency. Different plans and policies,
essential issues, organizational goals, and so on are described to employees through communication,
which improves their knowledge and makes them more efficient in performing their
responsibilities.
To build a better relationship
• Communication enables workers and management to express their thoughts and requirements.
Healthy labor relations are critical to the success of any firm, and it helps sustain peace in this situation.
Job satisfaction
• Effective, fair and easy communication improves mutual connection and understanding between
employees and management. This contributes to higher satisfaction levels among employees who work
hard to attain their objectives.
CONTINUED…
Higher productivity
• Effective business communication boosts employee productivity by
encouraging teamwork. It fosters an environment of trust and understanding
among employers and employees. Cooperation with employees and
understanding their wants and desires are required for effective
communication.
For efficient functioning of the business
• Managers’ operational efficiency improves as a result of effective
communication. With fair communication, managers can accomplish many
managerial activities, such as planning, directing, organizing, controlling, and
so on. Furthermore, effective leadership can take place if communication is
effective. A proper and smooth company communication system is required
for qualitative leadership actions.
Helps in decision making
• Effective decisions necessitate current knowledge. Using good
communication, managers can get information from various sources and use
TYPES OF COMMUNICATION
Internal communication (also known as IC) refers to a
group of processes or tools that are responsible for
effective information flow and collaboration among
participants within an organization. Internal
communication involves communication between top
management, management and employees.
External communication is the transmission of

information between two organizations. It also occurs
between a business and another person in the
exterior to the company. These persons can be clients,
dealers, customers, government officials or
authorities etc. A customer's feedback is also external
communication.
INTERNAL COMMUNICATION
BENEFITS
• Improve Employee Alignment. ...
• Build Trust. ...
• Increase Engagement. ...
• Improve Employee Performance. ...
• Improve Brand Image. ...
• Better Crisis Management. ...
• Decrease Security Risks. ...
• Increase Feedback and Whistleblowing
Effective External Communication

• Employee engagement
• Cohesive company culture.
• Define goals.
EXTERNAL COMMUNICATION
BENEFITS
Effective External Communication
• One can easily find the importance of external communication. Some of
them are
• Clear ideas, thoughts, and statement or the reason for communication.
• It must be two-way communication.
• Clear, error-free, formal, jargon-free, and easy language.
• Understanding the need of the audience.
• Proper choice of words for communication.
Importance of External Communication
• It presents a favorable image of an organization.
• It provides information about products and services to customers.
• Advertise the organization.
• Promote an organization
• Reduces the risks of mistakes.
ONE WAY COMMUNICATION
• One-way communication in business refers
to a unidirectional flow of information where
messages are transmitted from the
organization to the target audience without
expecting a response.
Benefits
One-way communication has several
advantages. It allows the sender to control the
message without interference, and it's fast and
cost effective.
TWO WAY COMMUNICATION
• Two-way communication is the process of sharing
information back and forth between two parties. In
other words, it's a conversation where both the
sender and receiver invite and offer feedback
Benefits
• Building trust between the employees.
• Improved job satisfaction.
• Increased employee engagement.
• Greater job productivity.
• Better teamwork and collaboration.

Internal and External Communication

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Internal And External

External communication is the transmission of

Effective External Communication

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