Topic 1 - Intro To Busscomm
Topic 1 - Intro To Busscomm
Topic 1 - Intro To Busscomm
Objectives
BUSINESS COMMUNICATION
MGT 269
TOPIC 1 INTRODUCTION
Explain why effective communication is important in organizations and how it can help you succeed in business. Describe how organizations share information internally and externally. List and define the six phases of the communication process.
Objectives
Identify different types of communication barriers. Discuss the guidelines for overcoming communication barriers.
WHAT IS BUSINESS?
A Business is an organization;
A collection of persons Structure and, processes That function together to achieve one or more goals
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COMMUNICATION
Definition;
Process of giving, receiving and exchanging information, opinions or ideas Effective communication occurs when individuals achieve a shared understanding Stimulate other people to take certain actions, or encourage others to think in new ways.
BUSINESS COMMUNICATION
Definition;
Occur within/outside an organization Through formal or informal channel Involved speaking and listening, reading and writing, the process and barriers in communicating Integrates all the managerial functions of management (POLC)
ORGANIZATIONAL BENEFITS
Increase productivity Anticipate problems Make decisions Coordinate workflow Supervise others Develop relationships Promote products Shape impressions Understand needs of stakeholders
** WHAT IS CHANGING IN BUSINESS COMMUNICATION?
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FORMAL COMMUNICATION
Official chain of command Information flows upward, downward and horizontally across the formal organization
INFORMAL COMMUNICATION
Known as Grapevine Information contain a mix of business and personal messages of facts, opinions and assumptions. 4 types of grapevines : Single strand Gossip Probability Clusters
Upward
Supervisor
Staff
Staff
Horizontal
Department Department
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VERBAL COMMUNICATION
Usage of words arranged in meaningful patterns
Face to face, meeting, telephone and ect
TYPES OF COMMUNICATION
Intrapersonal Interpersonal between 2 people Small group Public communication by 1 or more to a large group of people Mass to large, wide spread audience via technology
METHODS OF COMMUNICATION
Written Oral Visual Symbolic gestures Multimedia
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COMMUNICATION PROCESS
6 FEEDBACK 5 RECEIVER SENDER
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BARRIERS TO COMMUNICATION
Perceptual and language different Listening not concentrate Emotions fear, anger Non-verbal signals Pre-judgements knowledge, experience Relationship not good Physical distraction noise, bad connection Too many information Closed and inadequate communication climate
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Perceptual differences
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AUDIENCE-CENTERED APPROACH
Always make your message meaningful to your audience. Learn all you can about your audience. Use common sense and imagination to project yourself into the audiences position
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THE END
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