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    Business Communication: by Dr. Amna Batool

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    Ahmad Hassan
    The document discusses the importance of business communication skills and provides an overview of why they are important, what skills are required, what communication is, why we communicate, and how developing the right attitude and understanding cultural diversity can help one succeed in their career. It emphasizes that strong communication skills, both written and oral, are essential for success in business and are a key factor in promotions.

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    Business Communication: by Dr. Amna Batool

    Uploaded by

    Ahmad Hassan
    29 views17 pages
    The document discusses the importance of business communication skills and provides an overview of why they are important, what skills are required, what communication is, why we communicate, and how developing the right attitude and understanding cultural diversity can help one succeed in their career. It emphasizes that strong communication skills, both written and oral, are essential for success in business and are a key factor in promotions.

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    kk67

    Original Title

    Business Communication - 1

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    The document discusses the importance of business communication skills and provides an overview of why they are important, what skills are required, what communication is, why we communicate, and how developing the right attitude and understanding cultural diversity can help one succeed in their career. It emphasizes that strong communication skills, both written and oral, are essential for success in business and are a key factor in promotions.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    29 views17 pages

    Business Communication: by Dr. Amna Batool

    Uploaded by

    Ahmad Hassan
    The document discusses the importance of business communication skills and provides an overview of why they are important, what skills are required, what communication is, why we communicate, and how developing the right attitude and understanding cultural diversity can help one succeed in their career. It emphasizes that strong communication skills, both written and oral, are essential for success in business and are a key factor in promotions.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 17

    Business

    Communication

    By
    Dr. Amna Batool
    Objective

    • This presentation is designed to help students &


    executives learn business communication by
    developing in them both written and oral skills of
    communication, they need to be successful in
    their professional lives. To make students
    familiar with the real communication issues, personal
    interviews with business associates and academics
    other than the theoretical discussions will be the
    hallmark of this course.
    Why Study Business Communication?
    Five ways that make a difference

    • First, the subject matter is different: here you will


    get a chance to practice communicating with
    concepts and techniques.
    • Second, you will, for example, practice writing
    memos, letters and business reports.
    • Third, you will have a chance to practice your oral
    presentation skills, being extensively used in
    business world.
    Why Study Business Communication?

    • Forth, you may learn a slightly different style of writing


    and speaking: In general, business communication is
    more objective, systematic, and concise than creative or
    personal writings.
    • Finally, – unlike assignments in other courses, which
    may emphasize the message itself or the personal
    expression of the writer or speaker – business
    communication focuses on the response you elicit from
    your reader or listener.
    What People Required to be Skilled
    Communicators?
    They need extensive and complex body of knowledge that
    includes:

    Semantics (the study of word choice)


    1. Linguistics (the study of language)
    2. Rhetoric (the study of writing and speaking effectively)
    3. Psychology (the study of human behavior)
    4. Sociology (the studying of society)
    5. Graphic Design (the ability to communicate through
    visuals)
    6. Computer Sciences (to handle word processing etc.)
    What is Communication?
    • The word communication means the act or process of
    giving or exchanging of information, signals or
    messages as by talk, gestures or writing. Technically
    speaking, in the act of communication, we make
    opinions, feelings, information etc. known or
    understood by others through speech, writing or
    bodily movement.
    Why do we Communication?
    The purpose of any given communication is:
    • stimulating some action.
    • giving information, ideas, attitudes, beliefs or
    feelings.
    • establishing links or relations with other
    people.
    Stimulating Action

    Stimulating action may be achieved by two ways:


    • Expressing needs and requirements.
    • Persuading and motivating others the way you
    want them to act.
    Giving Information
    Giving information, ideas, attitudes, beliefs and
    feelings may be done for any number of purposes:
    • Creating awareness
    • Creating understanding
    • Persuading others
    • Influencing others
    Importance of Communication
    Effectively in speaking and writing is useful in all
    areas of business, such as: Services Worker

    Clerical
    • Management 51.6%

    • Technical 2 29.1%
    • Clerical 49.4% 3

    • Social positions 4
    Manager 1
    40.7%

    Technical Worker
    So poorly written messages result in loss of time,
    money and even life.
    Advantages of Communication
    in your Career
    • Success in your career is based on your ability to
    communicate effectively is a valuable asset.
    • This is a valuable asset of you.
    • Strong communication skills are found in every job
    description listed by companies advertising positions.
    • Communication is a primary responsibility in many career
    • Community clearly internally and externally.
    1 Job 2 Promotion 3 Professional Reputation

    4 Communications
    Requisite for Promotion
    • Prime requisite of a promo table executive is ability to
    communicate.
    • Your ability to communicate is, in fact, your trademark.
    The memos, letters and reports you write, demonstrate
    your ability or lack of ability to communicate.
    • Poor communication remain buried in lower, dead-end
    jobs.
    Requisite for Promotion
    You may have capacity for hard work.

    • Ability to get thing done with and through people


    • Good appearance
    • Self-confidence
    • Sound decision-making skills
    • College education
    Requisite for Promotion
    Three top responses of promotable executive:
    • Business letter
    • Report Writing
    • Oral Communication
    Developing the Right Attitude
    • “To the customer, you are the company.”
    • Each message communicates the essential quality and
    culture of your company.
    To develop the right attitude, you need certain qualities:
    • Careful and sound judgment while choosing ideas & facts.
    • Patience and understanding while dealing with unjustly
    persons or managers.
    Developingthe
    Developing theRight
    RightAttitude
    Attitude
    • • Integrity.
    Integrity knowledge of English language,
    • knowledge of English language.
    process and principals of successful
    • processes and principals of successful
    communication
    communication.
    • Knowledge of cultural conventions of your audience.
    • Knowledge of cultural conventions of your
    audience
    Cultural Diversity at Work
    • Today’s workplace is increasingly diverse in age, gender,
    and national origin.
    • Diversity has brought problems to organizations and has
    brought strengths too.
    • To handle diversity issues in the workplace, companies
    need to take certain measures:
    • Seminars.
    • Managers needs to be open minded.
    • Language problems.

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