Shahnaz Hussain Case Study

Shahnaz Hussain Case Study
Vishnu Santhosh S
1321341
Introduction
Shahnaz Hussain is a well-known name in the
world of beauty treatment and cosmetology
Shahnaz Hussain USP is ayurveda-based
formulations and products for skin diseases
like acme, pimples, pigmentation etc
Ayurvedic products do not have harmful side
effects like artificial chemical formulations
Early Years
She was married at the age of 15 and was a
mother by the next year.
When her husband was posted in Teheran, Iran,
she developed an interest in beauty treatments
and decided to study cosmetology.
To support the expenses of the training
financially, she wrote articles for the Iran Tribune
on various topics under different names.
On her return to India in 1977 she set up her own
salon at her house in Delhi with an initial
investment of Rs 35000

Quality is the Mantra
A degree of quality control is exercised at every
stage of the product development
Various methods of soil culture and cultivation -to
improve the quality of the final product.
The extraction of essential oils and decoctions,
infusions, powders and tinctures, is carried out
using the latest technology.
All the procedures are carried out in accordance
with the Ayurvedic system.
Shahnaz believes that high quality is ensured only
by the rigid exercise of control at every stage of
production.
Product-line
Shahnaz Husain products normally cater to the
premium end of the market and are rather expensive.
In 2002, however, she developed a product for the
mass market, a Fairness Dream Cream, priced at Rs 68
for 50gms.
The group has also launched a line of herbal drinks
under the brand name Fitness Fiesta Shadrink. These
drinks are low calorie, cooling drinks to be consumed in
the summer.
Shahnaz's love for animals prompted her to introduce a
special range of ayurvedic products for pets Shapet.

Diversification
The Group has diversified into Ayurvedic
centers for Panchkarma, Dhara and Kerala
massage
It has also set up two Shahnaz Husain
Ayurvedic Health Resorts, one near Delhi and
another in in the US island of Saipan

Investment in training
Shahnaz Husain set up Woman's World
International
offers training in cosmetic therapy and
combines theoretical knowledge with practical
training.
Students study physiology and the human
anatomy to understand the scientific
principles of beauty and become familiar with
the major systems of the human body.
Foray into mens arena
Shahnaz later started the Men's World
International because of the demand for men
trained in beauty treatments.
These institutes offer Diploma Courses and
Post Graduate Courses in beauty and cosmetic
therapy.
They also offer refresher courses and courses
on personal grooming.
Global Recognition
She was offered a permanent counter in Selfridges.
Shahnaz was the first Asian whose goods were retailed
by the the Galeries Lafayette in Paris
Shahnaz Husain products are sold at many prestigious
stores around the world such as Harrods and Selfridges
in London, the Galeries Lafayette in Paris,
Bloomingdales in New York, the Seibu chain in Japan
and Sultan Stores in the Middle East.
Her products are also carried by other exclusive outlets
in the Middle East, Asia and Africa
Extensive Distribution Network
Shahnaz Husain has used the franchising mode to
expand her business in India and abroad.
She has a large network of over 600 franchises
and associate clinics around the world.
All the franchisees are required to undergo
training in specialized treatments at Shahnaz
Husain's school of beauty therapy.
All franchisees obtain the right to use the
Shahnaz Husain name and her specialized
treatments and are allowed a 30% profit margin
on the sale of Shahnaz Husain products.
Extensive Distribution Network
The Shahnaz Husain Group has about 40
distributors and more than 600 sub distributors
all over India.
The Group sells not only in the cities but also in
the small towns. In addition, the Group owns
about 20 clinics and outlets in New Delhi.
All other outlets are run on the franchise system.
The Group does not make any financial
investment in its franchises, nor does it have any
share in their profits.

1.Describe entrepreneurs and
entrepreneurship in todays
marketplace
Entrepreneurs are defined as the people who
establish an organization by venturing into
providing a new or established product or
service
Entrepreneurship has attained a new meaning
in todays corporate world- Intrapreneurship
in an organization means the employee sets
up a new product line/ service inside an
organization

2.What are the traits that describe an
entrepreneur? How does it match the
profile of Shahnaz Husain?

Risk-taking
Innovative
Think out of the box
Should know how to connect problems to arrive
at solutions
Prioritize the opportunities available
Plan for the future
Network with prospective clients and investors
Effective decision making
Persistence
3.To what factors do you attribute the
phenomenal success of this
entrepreneur?

Eye on quality
Innovation- Shahnaz was able to produce
moisturizers for use in space
Save costs- She has never advertised and
relied only on word-of-mouth advertising
Diversification-She expanded her business into
an international arena
Extensive distribution network
4.Do you see any facts in the case that
point to sustainable entrepreneurship?

Shahnaz offers a wide variety of over 400
products for all age groups and for a variety of
problems-
So it is sustainable over a period of time since a
dip in demand for a product/age group can be
offset by the surge in other category/ product
line
Moreover Shahnaz uses natural ingredients to
make the products so that it is eco-friendly and
has a sustainable effect on planet earth
5. Organize the case details into the
phases of entrepreneurship process
From Idea to the opportunity : She felt the need
for quality skin-care treatment using Ayurvedic
products
From Opportunity to the Business Plan: She set
up an initial salon in New Delhi on her return to
India
From Business Plan to Funding the venture: She
initially bootstrapped the venture and quickly got
profits through the sale of her products through
franchises
From Funding the venture to Growing the
venture:
She used franchise model to expand her
business footprint

Shahnaz Hussain Case Study

Uploaded by

Copyright:

Available Formats

Shahnaz Hussain Case Study

Uploaded by

Document Information

Original Description:

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Shahnaz Hussain Case Study

Uploaded by

Copyright:

Available Formats

Shahnaz Hussain Case Study

You might also like