Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 72 views

    SWOT Analysis: Internal To The Firm

    Uploaded by

    Ratih Aflita
    SWOT analysis involves analyzing a company's internal strengths and weaknesses as well as external opportunities and threats. It is important for companies to not only create lists in a SWOT analysis but to also align strategy with resources and opportunities, prioritize opportunities, and make difficult tradeoffs. A company's value chain consists of primary activities that create value for customers and support activities that facilitate the primary activities. Analyzing a company's value chain compared to competitors' allows a company to identify ways to reduce costs in activities performed internally, with suppliers, and in forwarding products to market.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd

    SWOT Analysis: Internal To The Firm

    Uploaded by

    Ratih Aflita
    72 views9 pages
    SWOT analysis involves analyzing a company's internal strengths and weaknesses as well as external opportunities and threats. It is important for companies to not only create lists in a SWOT analysis but to also align strategy with resources and opportunities, prioritize opportunities, and make difficult tradeoffs. A company's value chain consists of primary activities that create value for customers and support activities that facilitate the primary activities. Analyzing a company's value chain compared to competitors' allows a company to identify ways to reduce costs in activities performed internally, with suppliers, and in forwarding products to market.

    Original Description:

    swot value chain

    Original Title

    SWOT Value Chain Ch 4

    Copyright

    © © All Rights Reserved

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    SWOT analysis involves analyzing a company's internal strengths and weaknesses as well as external opportunities and threats. It is important for companies to not only create lists in a SWOT analysis but to also align strategy with resources and opportunities, prioritize opportunities, and make difficult tradeoffs. A company's value chain consists of primary activities that create value for customers and support activities that facilitate the primary activities. Analyzing a company's value chain compared to competitors' allows a company to identify ways to reduce costs in activities performed internally, with suppliers, and in forwarding products to market.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    72 views9 pages

    SWOT Analysis: Internal To The Firm

    Uploaded by

    Ratih Aflita
    SWOT analysis involves analyzing a company's internal strengths and weaknesses as well as external opportunities and threats. It is important for companies to not only create lists in a SWOT analysis but to also align strategy with resources and opportunities, prioritize opportunities, and make difficult tradeoffs. A company's value chain consists of primary activities that create value for customers and support activities that facilitate the primary activities. Analyzing a company's value chain compared to competitors' allows a company to identify ways to reduce costs in activities performed internally, with suppliers, and in forwarding products to market.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    You are on page 1of 9

    SWOT analysis

    Internal to the firm


    Strengths
    What a company is
    good at
    Some characteristic
    that enhances
    competitiveness
    Weaknesses
    What a company lacks
    or does poorly
    A disadvantageous
    condition

    External to the firm
    Opportunities
    Important profit
    possibilities
    Important competitive
    advantages
    Exploit a firms capabilities
    Threats
    Potential problems with
    continued firm viability &
    growth

    Making 4 lists isnt enough:
    what can the firm control?
    Alignment analysis
    How does overall strategy match resources &
    opportunities?
    How quickly does the firm need to correct for
    weaknesses & environmental threats?
    Prioritization & trade-off analysis
    What matters most?
    What must the firm give up to pursue prioritized
    opportunities?
    Does the firm have the backbone to make the hard
    choices, and stick to them?

    Core Competencies A Valuable Company Resource
    A competence becomes a core competence when the
    well-performed activity
    is central to a companys competitiveness and
    profitability
    is recognized by and resides in the people who work
    for the firm
    represents a valuable competitive capability and
    sustainable competitive asset
    Examples??
    Thus only 1-3 activities a firm performs are considered
    core competences
    The Concept of a Company Value Chain
    Bottom line: cost control
    A companys business consists of all activities
    undertaken in designing, producing, marketing,
    delivering, and supporting its product or service
    A companys value chain consists of a linked set of
    value-creating activities performed internally
    The value chain contains two types of activities
    Primary activities where most of
    the value for customers is created
    Support activities facilitate
    performance of the primary activities
    Representative Company Value Chain
    Example: Value Chain Activities for a Bakery Goods
    Maker
    Primary Activities
    Supply chain management
    [most efficiently getting flour,
    sugar, equipment, etc]
    Recipe development and
    testing
    Mixing and baking
    Packaging
    Sales and marketing
    Distribution
    Support Activities
    [indirect or
    overhead
    expenses]
    Quality control
    Human resource
    management
    Administration
    Focuses on cross-company comparisons of how certain
    activities are performed and costs associated with these
    activities
    Purchase of materials
    Payment of suppliers
    Management of inventories
    Getting new products to market
    Performance of quality control
    Filling and shipping of customer orders
    Training of employees
    Processing of payrolls
    Why is benchmarking here a good idea?
    New business models: CDs vs digital downloads
    Benchmarking Key Value Chain Activities
    Cost competitiveness depends on how well a company
    manages its value chain relative to how well
    competitors manage theirs
    When a companys costs are out-of-line, look to three
    parts of industry value chain
    1. Suppliers: can we buy it for less?
    2. Internal activities: can we make it for less?
    3. Forward channel allies: can we get it to market
    for less?
    Activities,
    Costs, &
    Margins of
    Forward
    Channel Allies
    Internally
    Performed
    Activities,
    Costs, &
    Margins
    Activities,
    Costs, &
    Margins of
    Suppliers
    Buyer/User
    Value
    Chains
    Cost control as a competitive advantage
    Limits of cost competitiveness & v.c.
    As Porter tells us: there is only so much you can
    squeeze out of the value chain without
    innovation
    Wal-Mart is hitting that wall
    Cost containment, especially in supply chain,
    eventually gets to the threshold
    When threshold is reached what parts of the
    v.c. can be re-done or removed completely?
    Auto makers and robotics [removing humans]
    No frills airlines vs legacy carriers [removing
    labor unions, in-flight services, etc]

    You might also like