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    Marketing Research Pepsi

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    vishusuni
    PepsiCo has operated in India since 1989 and accounts for 37% of carbonated soft drink sales, trailing Coca-Cola which has 60% of the market. Within colas, Pepsi enjoys a 15% market share in India compared to Coca-Cola's 8.8%. Pepsi frequently changes its slogans and logo to appeal to young consumers and stay ahead of competitors. A SWOT analysis identifies Pepsi's strengths as product diversity and successful marketing, while weaknesses include some misleading advertisements and low profit margins. Opportunities exist in growing markets and new product categories, while threats include changing tastes, water scarcity, and legal labeling requirements.

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    Marketing Research Pepsi

    Uploaded by

    vishusuni
    1K views9 pages
    PepsiCo has operated in India since 1989 and accounts for 37% of carbonated soft drink sales, trailing Coca-Cola which has 60% of the market. Within colas, Pepsi enjoys a 15% market share in India compared to Coca-Cola's 8.8%. Pepsi frequently changes its slogans and logo to appeal to young consumers and stay ahead of competitors. A SWOT analysis identifies Pepsi's strengths as product diversity and successful marketing, while weaknesses include some misleading advertisements and low profit margins. Opportunities exist in growing markets and new product categories, while threats include changing tastes, water scarcity, and legal labeling requirements.

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    Marketing Research Pepsi

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    PepsiCo has operated in India since 1989 and accounts for 37% of carbonated soft drink sales, trailing Coca-Cola which has 60% of the market. Within colas, Pepsi enjoys a 15% market share in India compared to Coca-Cola's 8.8%. Pepsi frequently changes its slogans and logo to appeal to young consumers and stay ahead of competitors. A SWOT analysis identifies Pepsi's strengths as product diversity and successful marketing, while weaknesses include some misleading advertisements and low profit margins. Opportunities exist in growing markets and new product categories, while threats include changing tastes, water scarcity, and legal labeling requirements.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    1K views9 pages

    Marketing Research Pepsi

    Uploaded by

    vishusuni
    PepsiCo has operated in India since 1989 and accounts for 37% of carbonated soft drink sales, trailing Coca-Cola which has 60% of the market. Within colas, Pepsi enjoys a 15% market share in India compared to Coca-Cola's 8.8%. Pepsi frequently changes its slogans and logo to appeal to young consumers and stay ahead of competitors. A SWOT analysis identifies Pepsi's strengths as product diversity and successful marketing, while weaknesses include some misleading advertisements and low profit margins. Opportunities exist in growing markets and new product categories, while threats include changing tastes, water scarcity, and legal labeling requirements.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 9
    At a glance
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    The key takeaways are that Pepsi has been operating in India since 1989 and enjoys a comfortable lead over Coca-Cola in cola sales in India. It discusses Pepsi's marketing approach in India including frequently changing slogans and logos.

    According to the passage, Pepsi accounted for 37% of carbonated soft drink sales in India in 2011, trailing Coke which accounted for 60%. In cola sales specifically, Pepsi enjoys a 15% market share compared to Coke's 8.8%.

    The passage discusses that Pepsi frequently changes its slogans and logos according to current market trends in India in order to stay fresh and noticeable. Examples of past slogans are provided.

    VISHWANATH PARUI MMM - 16

    Prof V. SUBRAMANIAN
    MARKET RESEARCH OF PEPSI INDIA
    ABOUT PEPSI
    PepsiCo Inc. is an American multinational food and beverage
    corporation headquartered in Purchase, New York, United States.
    PepsiCo is the second largest food & beverage business in the world.

    Pepsi was first introduced as "Brad's Drink" in New Bern, North
    Carolina, United States, in 1893 by Caleb Bradham.

    PepsiCo has been operating in India since 1989. According to market-
    research company Euromonitor International, PepsiCo accounted for
    37% of carbonated soft drink sales in India in 2011, trailing Coke, which
    accounted for 60%.

    In the cola battle, Pepsi enjoys a comfortable lead over Coke's
    flagship Coca-Cola, accounting for 15% of the country's cola sales in
    India, compared with Coke's 8.8%, according to Euromonitor.

    Frequently Changing Logos
    Pepsi wants to be the choice of the new
    generation. They use language like
    Refresh Everything. Generation
    Next. Be Young, Have Fun, Drink
    Pepsi. To Pepsi, change is good. It
    creates stickiness in their head with
    great impact. And dont wanted to lack
    behind with competitors. They are
    constantly evolving their identity. They
    change it as a form of 'rebirth' for the
    brand.

    MARKETING RESEARCH
    Frequently changing slogans according to current market trend as per
    India
    19901991 : "Yehi hai right choice Baby, Aha"
    19961997 : "Pepsi There's nothing official about it
    19992006 : Ye Dil Maange More
    2000 : "Pepsi ye pyaas heh badi
    2009 : "Yeh hai youngistaan meri jaan
    2009 : "My Pepsi My Way"
    2011 : "Change the game"
    2013 : "Oh Yes Abhi"
    A brand fresh slogan does always create a successful brand.
    It is the only way that makes the brand more noticeable,
    identifiable, and preferable a place like India.
    MARKETING RESEARCH
    S. W. O. T ANALYSIS
    STRENGHT :
    Product Diversity
    Large number of products
    Successful marketing and advertising campaigns
    Competency in mergers and acquisitions
    Pesticide regulation in India
    Social Practices in India called, positive water balance




    S. W. O. T ANALYSIS
    WEEKNESS
    Wrong Advertisement (using tap water but labeling it as mountain spring
    water)
    Low pricing
    Weak brand awareness
    Too Low net profit margin

    S. W. O. T ANALYSIS
    OPPORTUNITIES
    Growing beverages and snacks consumption in emerging markets
    Increasing demand for healthy food and beverages
    Further expansion through acquisitions
    Entering into Dairy products
    Enter into rural markets
    S. W. O. T ANALYSIS
    THREATS
    Changes in Consumer Tastes
    Water Scarcity In Country like India
    Decreasing gross profit margin
    Legal requirements to disclose negative information
    on product labels
    THANKYOU

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