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    Sector - Automobile: Group-4

    Uploaded by

    Uday Vir Singh Rana
    This document summarizes a sales project conducted by a group that visited several automobile showrooms in Navi Mumbai. It provides details about targets, sales, and strategies for Ford, Honda, Audi, BMW, and Nissan showrooms. Key findings include monthly sales targets ranging from 4 to 15 units per executive, depending on the showroom and seniority. Targets generally increase yearly based on market conditions. Company representatives visit monthly or quarterly to monitor performance. Showrooms employ various marketing strategies tailored to customers' incomes and preferences.

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    Sector - Automobile: Group-4

    Uploaded by

    Uday Vir Singh Rana
    43 views24 pages
    This document summarizes a sales project conducted by a group that visited several automobile showrooms in Navi Mumbai. It provides details about targets, sales, and strategies for Ford, Honda, Audi, BMW, and Nissan showrooms. Key findings include monthly sales targets ranging from 4 to 15 units per executive, depending on the showroom and seniority. Targets generally increase yearly based on market conditions. Company representatives visit monthly or quarterly to monitor performance. Showrooms employ various marketing strategies tailored to customers' incomes and preferences.

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    sales.pptx

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    This document summarizes a sales project conducted by a group that visited several automobile showrooms in Navi Mumbai. It provides details about targets, sales, and strategies for Ford, Honda, Audi, BMW, and Nissan showrooms. Key findings include monthly sales targets ranging from 4 to 15 units per executive, depending on the showroom and seniority. Targets generally increase yearly based on market conditions. Company representatives visit monthly or quarterly to monitor performance. Showrooms employ various marketing strategies tailored to customers' incomes and preferences.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    43 views24 pages

    Sector - Automobile: Group-4

    Uploaded by

    Uday Vir Singh Rana
    This document summarizes a sales project conducted by a group that visited several automobile showrooms in Navi Mumbai. It provides details about targets, sales, and strategies for Ford, Honda, Audi, BMW, and Nissan showrooms. Key findings include monthly sales targets ranging from 4 to 15 units per executive, depending on the showroom and seniority. Targets generally increase yearly based on market conditions. Company representatives visit monthly or quarterly to monitor performance. Showrooms employ various marketing strategies tailored to customers' incomes and preferences.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 24

    Sales Project

    Sector - Automobile

    Group-4
    Uday Vir Singh Rana
    Deepak Parwani
    Harshita Punjabi
    Ashish Ranjan Prasad
    Jainam Shah
    Dipanwita Burman

    Showrooms Visited :
    Ford, Navi Mumbai
    HONDA Navi Mumbai
    Audi, Navi Mumbai
    BMW, Navi Mumbai
    Nissan, Navi Mumbai

    FORD
    As it was a new showroom, they didn't face any challenges
    and pressure in context of financial year ending.
    Monthly target: 80-100
    Approximate sales 10 cars/sales person.
    Target not completed for any month. No increase in target.
    Even if target is not completed, no pressure from company.

    Company Representative Visits once a month.


    No such specific marketing strategy , company provide
    training to the sales executives for pitching.
    Even if showroom gets engaged into any marketing,
    no reimbursements are provided by the company.

    FORD, Navi
    Mumbai

    HONDA
    Yearly target is allotted to each distributer and more
    emphasis on Quarterly targets.
    Target increase every year by 15 - 20 % and it may vary
    according to the market demand.
    Company representatives comes once in a month and also
    when some operational problem happens.

    Distributor have no problem with company


    representatives.
    Every year sales representatives goes through training
    in which they were taught how to pitch the product.
    Sales quota is fixed according to the seniority of the
    executive
    (i.e., fresher's will have to sell 5-7 units only)

    HONDA, Navi

    AUDI
    Target are not being achieved as this is
    niche segment car
    Yes increase in target quarterly depending
    on the sales of previous sales.
    Target is fixed to 15 cars per month.
    monsoons is a slag period.

    3-5 times companies representative visit their place in


    a year.
    No problem with company representatives.
    Average 4 products / product manager.

    AUDI ,Navi

    BMW
    Financial year is Calendar year (Jan-Dec).
    Increase in targets based on market condition.
    Per sales executive target is 4units/month.
    Sales executives in the outlet are 6.

    Based on the sales experiences, sales target is


    achieved.
    Average no. Of units sold is 15-18 per month.
    During festive season sales increases to 25-27 units.
    Best selling car 3 series, 5 series , BMW GT.
    Marketing strategy based on the persons income &
    choice.
    28 variants available to choose from.

    NISSAN
    Based on the sales experiences, sales target is achieved.
    Increase in targets based on market condition.
    Per sales executive target is 8-9 units/month.

    Average no. Of units sold is 60-80 per month.


    During festive season sales increases to 90-100 units.
    Marketing strategy based on the persons income &
    choice .

    NISSAN, NAVI MUMBAI

    Thank You

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