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Group 3 Chapter 4

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4

Innovation and operations


management
Operations management:
It is an area of business concerned
with the production of goods and services.

It is concerned with managing the process that converts inputs(materials,


labour, energy)into output (goods and services).

The operations manager’s role:


The nature of design and innovation in the
context of operations:
Design requirements:
The objective of design is to meet the needs and
expectations of customers. Good design therefore starts and ends with the
customer.
Marketing gathers information from customers to identify customer needs and
expectations.
Working with marketing, the product and service designer then designs a
specification for the product and service.

All products and services can be considered as having


three aspects:

• a concept – the expected benefits the customer is buying;


• a package of component products that provides those benefits defined in the
concepts, i.e. what the customer actually purchases and constitutes the
ingredients of the design; and
•The process, which defines the relationship between the component product and
services by which the design fulfils its concept.
Craft-based products:
Unique gowns are hand-made by very skilled personnel and paraded at the
fashion show (a new product launch).
The flexibility and speed of response of the operation is therefore critical to
the success of the organisation.
Good marketing is also vital to avoid the end-of-season excess stocks that
ambitious and unrealised sales can cause.

Design simplification
The purpose of design is to develop things that satisfy needs and meet
expectations of the customers.
If the product is simple to make, the required quality management
procedures will be less complex, easy to understand and, therefore, likely to be
more effective.
Process design and innovation:
Innovation in the management of the operations process

Quality circles and process improvement teams:


A quality circle is a small group of voluntary workers who meet regularly to discuss
Problems and determine possible solutions.

Members of quality circles are given training in quality control and


evaluation techniques.

An idea coming from a member of the quality circle is far more


likely to be adopted than an idea imposed from above.
Total quality management (TQM)
Is a business managememt strategy aimed at
embedding awareness of quality in all organisational process.
In a TQM all members of an organization participate in
improving processes, products, services and the culture in which they work.
 
 The basis of TQM is to reduce the errors produced during the manufacturing or
service process, increase customer satisfaction, streamline supply chain management,
aim for modernization of equipment and ensure workers have the highest level of
training. One of the principal aims of TQM is to limit errors to 1 per 1 million units
produced.

The TQM philosophy stresses the following points:

• meeting the needs and expectations of customers;


• covering all the parts of the organisation;
• everyone in the organisation is included;
• investigating all costs related to quality (internal and external);
• getting thing right by designing in quality;
• developing systems and procedures which support quality improvements; and
• developing a continuous process of improvement.
Quality function deployment (QFD)

Quality Function Deployment (QFD) is a structured approach to


defining customer needs or requirements and translating them into
specific plans to produce products to meet those needs.

In particular QFD:
• promotes better understanding of customer demands;

• promotes better understanding of design interactions;

• involves operations in the process at the earliest possible moment;


focuses the design effort.
The ISO 9000 approach
Many countries developed their own quality systems and standards and in 1994 these
were ‘combined’ to become the International Standards Organisation ISO 9000-a set
of standards governing documentation of a quality programme.

A qualified external examiner checks that the company complies with all the
requirements specified and certifies the company.

ISO 9000 (2000) developed to include four additional


principles:

quality management should be customer focused;

quality performance should be measured;

quality management should be improvement driven; and

top management must demonstrate their commitment to maintaining and


continually improving management systems.
Business process re-engineering (BPR)

Reengineering is a fundamental rethinking and radical redesign


of business processes to achieve dramatic improvements in cost,
quality, speed, and service.
Operations and technology
The development of e-commerce and its impact on Operations..
Examples:

By 1998 Dell had over 25 per cent of sales


from the Internet and had become the largest
manufacturer of business PCs in the world.

In 1999 General Motors Corporation offered 18,000 pages of information that


included 98,000
links to the company’s products and services

In 1990 sEncyclopaedia Britannica was leather-bound and found on most


library shelves. By the mid-1990s the same content was in CD form at less
than 10 per cent of the bound volume price. In October 1999 the information
was available free on the Web atBritannia.com, the required revenue coming
from advertising alongside the data. Later,by 2001, the organisation withdrew
the advertising and introduced a fee to access the Internet version. The
products, the technology of the processes producing the product and the
business strategy have all been changed in less than a decade. The
organisation has clearly introduced change and innovation.

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