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    IBM - Smarter Planet

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    shravan.bhumkar
    IBM launched a global campaign called "Building a Smarter Planet" to address challenges facing the world such as economic uncertainty, resource shortages, and an explosion of information. The campaign promotes using technology to make systems more efficient by instrumenting the world with sensors, interconnecting everything, and using intelligence to analyze data. IBM developed smart solutions across industries and used various marketing tactics like ads, social media, events, and partnerships to promote its vision of a smarter planet.

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    IBM - Smarter Planet

    Uploaded by

    shravan.bhumkar
    286 views17 pages
    IBM launched a global campaign called "Building a Smarter Planet" to address challenges facing the world such as economic uncertainty, resource shortages, and an explosion of information. The campaign promotes using technology to make systems more efficient by instrumenting the world with sensors, interconnecting everything, and using intelligence to analyze data. IBM developed smart solutions across industries and used various marketing tactics like ads, social media, events, and partnerships to promote its vision of a smarter planet.

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    IBM launched a global campaign called "Building a Smarter Planet" to address challenges facing the world such as economic uncertainty, resource shortages, and an explosion of information. The campaign promotes using technology to make systems more efficient by instrumenting the world with sensors, interconnecting everything, and using intelligence to analyze data. IBM developed smart solutions across industries and used various marketing tactics like ads, social media, events, and partnerships to promote its vision of a smarter planet.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    286 views17 pages

    IBM - Smarter Planet

    Uploaded by

    shravan.bhumkar
    IBM launched a global campaign called "Building a Smarter Planet" to address challenges facing the world such as economic uncertainty, resource shortages, and an explosion of information. The campaign promotes using technology to make systems more efficient by instrumenting the world with sensors, interconnecting everything, and using intelligence to analyze data. IBM developed smart solutions across industries and used various marketing tactics like ads, social media, events, and partnerships to promote its vision of a smarter planet.

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    Let_us_build_smarter_planet.

    mp4

    Building a smarter planet


    Shravan Bhumkar
    KH08JUNMBA100

    BUILDING A
    SMARTER PLANET
    The reality of living in a globally integrated world is
    upon us
     Frozen credit markets and limited access to capital.
     Economic downturn and future uncertainty.
     Energy shortfalls and erratic commodity prices.
     Information explosion and risk/opportunity growth.
     Slowing superpowers and emerging economies.
     Increasingly complex supply chains and empowered consumers.
    (Campaign launch : Nov-2008 globally)

    The world is connected :


    economically, socially & technically.

    Building a smarter planet


    Smarter planet: Thinking and acting in
    new ways to make our systems more efficient,
    productive and responsive.

    Smarter Planet
    Our world is becoming

    INSTRUMENTED
    Our world is becoming

    INTERCONNECTED
    Virtually all things, processes and ways
    of working are becoming

    INTELLIGENT

    Building a smarter planet


    Lead the Charge to Think and Act in New Ways –
    Economically, Socially and Technically

    Building a smarter planet


    Smart solutions by industry

    Developed by : Ogilvy and Mather

    Building a smarter planet


    IBM Smarter Planet Messaging Map
    Context The world is getting flatter, smaller and smarter

    Responding To Making Better Doing More


    Client Needs More Agility
    New Behaviors Decisions With Less

    IBM Value
    Proposition Your best partner on a smarter planet

    Smarter Industries Key Themes


    • Smarter Grids (E&U)
    • Smarter Oil and Gas (C&P)
    Conversations • Smarter Transport's (T&T) • Smart Work
    Along Two • Smarter Risk Mgt (Banking / FM) • New Intelligence
    Dimensions • Smarter Healthcare
    • Green & Beyond
    ------------------------------------------
    • Telecommunications • Dynamic Infrastructure
    • Government
    • Insurance

    Consumption
    Cloud, Managed Business Process Outsourcing, Traditional client-led
    Choices

    Building a smarter planet


    A true 360 effort with an extensive range of relevant
    client touches

    Building a smarter planet


    Ads: Covering key Smarter Planet topics with a
    new one issued every week magazine, newspapers

    Building a smarter planet


    Leveraging Social Media
     Smarter Planet Channel: a total of 32 videos
    Viewers can subscribe and be notified when new videos are posted.

    Building a smarter planet


    Blog, Twitter, Facebook, Tumblr

    Building a smarter planet


    Search: 3000+ words on Yahoo, Google & Bing

    Building a smarter planet


    Smarter Planet TV

    Building a smarter planet


    Events

    Building a smarter planet


    Effective advertising campaign

     Message
    – To build smarter planet through invention, intelligence, technology.
    – Identify problem, provide smarter solution
    – Green and beyond
     Target audience ( B2B , B2C through Partnership)
    – Governments, business, education, medical science, oil etc.
     Competitive advantage highlighted
    – People, system, technology, intelligence, infrastructure
     You have to spend money to make money
    – Huge amount of money spends on sponsorship, newspaper & magazine ads
    – Advertising and promotional expense US $ 1,259 million (2008)
     Advertise in the right places
    – Placed in webs / hoardings / newspaper / TVs
     Brand
    – Global marketing strategy

    Building a smarter planet


    Reference

     www.ibm.com
     www.smarterplanet.com
     www.smarterplanet.blog.com
     www.businessweek.com
     www.wikipedia.org

    Building a smarter planet


    Thank you.

    Let’s Build a Smarter Planet.

    Building a smarter planet

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