Swot
Swot
Swot
ANALYSIS
Example of SWOT
STRENGTHS
Abundant financial resources
Well-known brand name
Economies of scale
Lower costs [raw materials or processes]
Superior management talent
Better marketing skills
Good distribution skills
Committed employees
OPPORTUNITIES
Rapid market growth
Rival firms are complacent
Changing customer needs/tastes
New uses for product discovered
Economic boom
Government deregulation
Sales decline for a substitute product
WEAKNESSES
Limited financial resources
Weak spending on R & D
Very narrow product line
Limited distribution
Higher costs
Out-of-date products / technology,
Weak market image/Poor marketing skills
Limited management skills
Under-trained employees
THREATS
Entry of foreign competitors
Introduction of new substitute products
Product life cycle in decline
Changing customer needs/tastes
Rival firms adopt new strategies
Increased government regulation
Economic downturn
Business
Unit
Company
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