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    Smartphones .Retail

    Uploaded by

    Saumya Kotiyan
    This document provides an analysis of the smartphone industry. It discusses the major companies in the industry, the demand and supply factors influencing the market, including flash sales and new iPhone models. It provides statistics on the total market size, growth rates, and price discrimination strategies used between high-end and low-income models. The market structure is described as an oligopoly dominated by Apple and Samsung, with a duopoly in the operating software of Android and iOS. Porter's five forces analysis suggests competition is high in the industry.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Smartphones .Retail

    Uploaded by

    Saumya Kotiyan
    20 views16 pages
    This document provides an analysis of the smartphone industry. It discusses the major companies in the industry, the demand and supply factors influencing the market, including flash sales and new iPhone models. It provides statistics on the total market size, growth rates, and price discrimination strategies used between high-end and low-income models. The market structure is described as an oligopoly dominated by Apple and Samsung, with a duopoly in the operating software of Android and iOS. Porter's five forces analysis suggests competition is high in the industry.

    Original Description:

    smartphone anylsis with respect to the economics

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    © © All Rights Reserved

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    This document provides an analysis of the smartphone industry. It discusses the major companies in the industry, the demand and supply factors influencing the market, including flash sales and new iPhone models. It provides statistics on the total market size, growth rates, and price discrimination strategies used between high-end and low-income models. The market structure is described as an oligopoly dominated by Apple and Samsung, with a duopoly in the operating software of Android and iOS. Porter's five forces analysis suggests competition is high in the industry.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    20 views16 pages

    Smartphones .Retail

    Uploaded by

    Saumya Kotiyan
    This document provides an analysis of the smartphone industry. It discusses the major companies in the industry, the demand and supply factors influencing the market, including flash sales and new iPhone models. It provides statistics on the total market size, growth rates, and price discrimination strategies used between high-end and low-income models. The market structure is described as an oligopoly dominated by Apple and Samsung, with a duopoly in the operating software of Android and iOS. Porter's five forces analysis suggests competition is high in the industry.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 16

    SMARTPHONE INDUSTRIAL ANALYSIS

    SHRADDHA GHODE(11)
    PRAJAKT GUNJAL(12)
    SANKET KASAR(22)
    SAUMYA KOTIYAN(26)
    PRIYANKA SADEKAR(45)
    PRITI SAWANT(46)
    VISHAL KUMAR(55)

    INTRODUCTION

    Rising demand for smartphones has affected various phone manufacturing companies
    worldwide.
    Impact on PCs & feature phones
    Size and connectivity
    Fastest selling gadgets in history
    Phono sapiens
    Nomophobia

    MAJOR COMPANIES

    DEMAND AND SUPPLY ANALYSIS

    Flash Sales

    Supply

    Pre-Launch Offer
    The I-phone model
    Festive Offers

    Demand
    Shortage
    I-Phone Model

    MARKET SIZE
    Total Industry Size: $376.7 billion
    Total Annual Smartphone Shipments: 1.01 billion
    Smartphone global penetration 28.02%
    Worldwide users of smartphone 1.31 billion.
    Users of mobile phones in India 76 million .
    Indian penetration of smartphone only 17 %.

    INDUSTRY GROWTH
    Total Industry 5yr CAGR: 8.9%
    Total Feature Phone Shipments
    5yr CAGR: -6.8%
    Total Smartphone Shipments
    5yr CAGR: 46%

    PRICE DISCRIMINATION

    EXAMPLES FROM THE SMARTPHONE INDUSTRY


    GOOGLES ANDROID ONE :
    INTRODUCED MAINLY FOR THE LOW INCOME GROUP IN INDIA
    ANDROID ONE PRICE US $65
    NEXUS PRICE US $598
    APPLES STRATEGIES :
    VERSIONING
    TEMPORAL PRICE DISCRIMINATION

    APPLES COST VS PRICING


    IPhone 4S
    $188 parts for 16-GB model, $649
    $207 parts for 32-GB model, $749
    $245 parts for 64-GB model, $849
    ($30-40 cost differential relates to $100 higher priceother costs assumed
    same)

    MARKET STRUCTURE
    OLIGOPOLY: Market was Majorly dominated by APPLE & Samsung
    Duopoly : Operating software ; Android and IOS
    Shift from OLIGOPOLY to PERFECT Competition

    Price Wars is a period of fierce competition in which traders cut prices in an


    attempt to increase their share of the market.
    Indian smartphone brands such asMicromaxandKarbonnwere among the
    first to realize that competing on price is the key to success in the country.
    What's changing though is that the specifications of phones launching at lower
    prices are at par with, if not ahead of, the flagships that cost thrice as much.
    That's not enough, and so the big brands are also being more cost conscious.
    EvenApple, a brand that never competes on price, has offered buyback
    schemes and even introduced an 8GB variant of the iPhone 5cin a bid to
    boost sales in India.

    PORTER ANALYSIS

    LOW

    RULES & REGULATIONS


    Regulatory Framework
    Government Initiative
    FDI
    No Exit Barriers

    THANK YOU

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