Presentation ON BPCL: Presented by Pushpendra Kumar Mba 1 Year

PRESENTATION
ON
BPCL
PRESENTED BY
PUSHPENDRA KUMAR
MBA 1ST YEAR
Bharat Petroleum
Corporation Ltd.
.
Introduction
 Bharat Petroleum Corporation
Limited (BPCL) is one of India's
largest PSU companies, with
Global Fortune 500 rank of 287
(2008).
 Its interests are in petroleum
sector.
 It is involved in the refining and
retailing of petroleum co. ltd.

 BPCL's growth post-nationalisation (in
1976) has been phenomenal. It is
considered a pioneer in marketing
initiatives, and employs “Best in Class”
practices.
 On 1 August 1977, it was renamed
Bharat Petroleum Corporation Limited.

It was also the first refinery to process
newly found indigenous crude Bombay
High.
ABOUT COMPANY
 3rd largest oil company in India; Owned by

the Government of India; Revenue (2005):
$17.613 billion; Employees: 12400
 In 1976, the Burmah Shell Group of
Companies was taken over to form Bharat
Refineries Limited. Renamed Bharat
Petroleum Corporation Limited in 1977
 First refinery to process newly found
indigenous crude (Bombay High), in the
country
HISTORY
 In
1860s An important player in the
South Asian market then was the
Burmah Oil Company Ltd.
 Ithad been formed in 1871 to refine
crude oil produced from primitive hand
dug wells in Upper Burma.
 In 1928, Asiatic Petroleum (India) joined
hands with Burmah Oil Company .

 On 24 January 1976, the Burmah
Shell Group of Companies was
taken over by the Government of
India to form Bharat Refineries
Limited.
 One of the single digit Indian
representatives in the Fortune 500

& Forbes 2000 listings, BPCL is
often referred to as an “MNC in
PSU garb”.
Evolution of Oil & Gas Industry in India
 At Independence, domestic oil production was
250,000 tones per annum.
 E & P was controlled by the NOCs, ONGC and OIL.
70sNearly 70% of the domestic requirement.
80s Production declined, Steady increase in
consumption.
Today ,Two NOCs meet about 35% of
domestic requirement.
Cont…..
 Petroleum Sector Reforms, 1990

4th – 8th bidding between 1991-
94. Indian companies permitted
to bid.
JV Exploration Program in 1995.
25% to 40% Participating Interest.
Cont…
 Foreign Companies Exploration in India
since early 50s.
Indo Stanvac Project- GOI and Standard
Vacuum oil Company, West Bengal
offshore, in early 50’s.
Carlsbons Natomas for Bengal
offshore in early 70’s.
Shell for Kerala offshore and Chevronn-
Texaco in Krishna-Godavery Offshore.
Role of Oil and Natural Gas Industry
in India GDP-Highlights
 All of the oil refineries in India, apart from two are
operated by the states
 The crude oil output at the end of 2006-07 was 33.98
million tonnes
 The growth rate of the crude oil output was increased
by 5.6% in the year 2006-07

 The production of natural gas in the year 2006-07
was 31.55 billion cubic meters

 Indian petroleum demand depends highly on import
of oil and natural gas

 Around 70% of the demands are fed by the imports of
oil and natural gas

FUEL
GLOBAL PERSPECTIVE
BPCL’s RESPONSE TO NON FUEL BUSINESS
Corporate Office
 Its corporate office is located at
Ballard Estate, Mumbai.
Board of Directors
 Shri. Ashok Sinha
(Chairman & Managing Director)
 Shri. S. Radhakrishnan
{Director (Marketing)}
 Shri. R. K. Singh
{Director (Refineries)}
Products
 Petrochemicals.
 Solvents.
 Aircraftfuel.
 specialty lubricants.
 Kerosene Dealers.
 LPG Distributors.
Brand ambassadors
 Mahendra Singh Dhoni signed on
as the Brand Ambassador for BPCL
in 2006. Narain Karthikeyan is
one other Brand Ambassador for
BPCL.
International rankings
BPCL is a Fortune Global 500 company as per the ranking of 2008. It was ranked at position 287. It was ranked at
position 325 as per the ranking of 2007.
BPCL was featured on the Forbes Global 2000 list for 2008 at position 967
Punchline
 Pure for Sure (2005)
 Energising Lives (2008)

Competitors
Hindustan Petroleum
Indian Oil
Reliance Industries
Vision of company
 BPCL is a leading energy company with
global presence through sustained
aggressive growth and high
profitability .
 BPCL is the first choice of customers,
always .
 The Company exploit profitability
growth opportunity outside energy .

BPCL Networks across India
Major Food Partners of BPCL
New Areas to be focus on
 BPCL ERP Implementation Program.
 Under this:-
 Bringing retail outlets under SAP

 Transition from rental to profit
basis.
Areas of focus under ERP.
 Trainingthe trainers
 Customer focused reorganization
 Empowering knowledge transfer
 Aggressive implementation plan
Threats
1. Threat of intense segment rivalry
2. Threat of new entrants
3. Threat of substitute products
4. Threat of buyer’s growing
bargaining power
Company Performance
 Mumbai Refinery achieved a crude
throughput of 12.26 MMT in 2009
 It was 12.75 MMT achieved during 2008
 BPCL is the most environment
friendly company .
 BPCL is a great organisation to
work for.
 BPCL is a learning organisation .
 BPCL is a model corporate entity
with social responsibility.

Conclusion
 Itcan be said that BPCL is a
company which provide best
environment for its workers,
Employees and customers.
 BPCL has a huge grasp over refinery
and petro market.

Thank you

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PRESENTATION

retailing of petroleum co. ltd.

Bharat Petroleum Corporation Limited.

 3rd largest oil company in India; Owned by

hands with Burmah Oil Company .

representatives in the Fortune 500

 Petroleum Sector Reforms, 1990

by 5.6% in the year 2006-07

was 31.55 billion cubic meters

of oil and natural gas

oil and natural gas

 Pure for Sure (2005)

 Energising Lives (2008)

growth opportunity outside energy .

 Bringing retail outlets under SAP

with social responsibility.

and petro market.

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