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    Consumer Behaviour Towards Indian Metal Industry

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    Anubhav Srivastav
    The document discusses the consumer behavior towards the Indian metal industry. It summarizes that India has large deposits of minerals that have led to a booming basic metals industry. This industry is divided into iron-based and non-iron based industries. Some of the main metal manufacturing companies in India are listed. It also briefly discusses the gold and steel industries in India and defines consumer buying behavior and factors influencing it such as personal, psychological, and social factors. Finally, it outlines the six stages of the consumer buying process.

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    Consumer Behaviour Towards Indian Metal Industry

    Uploaded by

    Anubhav Srivastav
    640 views15 pages
    The document discusses the consumer behavior towards the Indian metal industry. It summarizes that India has large deposits of minerals that have led to a booming basic metals industry. This industry is divided into iron-based and non-iron based industries. Some of the main metal manufacturing companies in India are listed. It also briefly discusses the gold and steel industries in India and defines consumer buying behavior and factors influencing it such as personal, psychological, and social factors. Finally, it outlines the six stages of the consumer buying process.

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    Consumer Behaviour Towards Indian Metal Industry

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    The document discusses the consumer behavior towards the Indian metal industry. It summarizes that India has large deposits of minerals that have led to a booming basic metals industry. This industry is divided into iron-based and non-iron based industries. Some of the main metal manufacturing companies in India are listed. It also briefly discusses the gold and steel industries in India and defines consumer buying behavior and factors influencing it such as personal, psychological, and social factors. Finally, it outlines the six stages of the consumer buying process.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    640 views15 pages

    Consumer Behaviour Towards Indian Metal Industry

    Uploaded by

    Anubhav Srivastav
    The document discusses the consumer behavior towards the Indian metal industry. It summarizes that India has large deposits of minerals that have led to a booming basic metals industry. This industry is divided into iron-based and non-iron based industries. Some of the main metal manufacturing companies in India are listed. It also briefly discusses the gold and steel industries in India and defines consumer buying behavior and factors influencing it such as personal, psychological, and social factors. Finally, it outlines the six stages of the consumer buying process.

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    CONSUMER BEHAVIOUR TOWARDS

    INDIAN METAL INDUSTRY

    UBMITTED BY:HIVAMDEEP RAJPUT


    2/IME/012

    CONTENTS:-

    India has huge deposits of natural resources


    in form of minerals like copper, chromate,
    iron ore, manganese, bauxite, and gold. As
    a result, India basic metals industry is one
    of the many booming industries in India.
    The India basic metals industry is
    categorized into two main divisions:Iron based industries
    Non Iron based industries

    The main operations of the of the basic metals


    industry in India are mining of ores, refining of the
    ore, casting, alloying, sheet, and rolling into foils.

    Metal Manufacturing Companies in India


    1.Tata Steel
    2.IISCO
    3.Concast
    4.Electrotherm steel division
    5.Jindal
    6.Acme Impex
    7.Electrosteel castings
    8.Sage Metals Limited
    9.Deccan Gold Mines
    10.JSW steel
    11.Hindalco Industries Ltd
    12.S C Shah Enterprises
    13.India Brass
    14.Madras Aluminum Company
    15.Angles Aluminium Corporation
    16.Steel Authority of India Limited (SAIL)
    17.Sacheta Metals Limited
    18.Anna Alluminum
    19.Swastik Traders
    20.Tirupati Steel Traders
    21.The Indian Stainless Steel Development Association (ISSDA)
    22.Sri Venkateshwara Metals
    23.Tayo
    24.The Indian Institute of Metals

    Gold industry

    Steel industry

    INTRODUCTION
    Consumer Buying Behavior refers to the buying behavior of the ultimate consumer. A firm needs to analyze
    buying behavior for: Buyers reactions to a firms marketing strategy has a great impact on the firms success.

    by the following three factors:1.Personal Factors:a. Unique to a particular person.


    b.Demographic Factors. Sex, Race, Age etc.
    c. Who in the family is responsible for the decision
    making.
    d. Young people purchase things for different reasons than
    older people.
    2.Psychological Factors:a. Motivation
    b. Perception
    c. Learning
    d. Beleifs
    e. Attitudes
    3.Social Factors:-

    References

    1. http
    ://www.ibef.org/industry/gems-jewellery-ind
    ia.aspx
    2. http
    ://business.mapsofindia.com/india-industry
    /basic-metals.html
    3. http://www1.udel.edu/alex/chapt6.html
    4. https://
    www.google.co.in/search?q=indian+me
    tal+industry&rlz=1C1CHZL_enIN700IN7
    00&biw=1366&bih=638&source=lnms&tbm
    =isch&sa=X&sqi=2&ved=0ahUKEwjO9O7Cm

    Stages of Consumer buying


    process
    1.Problem Recognition(awareness of need)-difference between the desired state and the actual
    condition.
    2.Information search--Internal search, memory.
    External search if you need more information. Friends and
    relatives (word of mouth).
    3.Evaluation of Alternatives--need to establish criteria
    for evaluation, features the buyer wants or does not
    want.
    4. Purchase decision--Choose buying alternative,
    includes product, package, store, method of purchase
    etc.
    5.Purchase--May differ from decision, time lapse between
    4 & 5, product availability.
    6.Post purchase evaluation

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