Cartier - Group 8
Cartier - Group 8
1847
1874
1904
1907
Products Portfolio
Jewellery
Watches
Fashion
Accessories
By collection
By category
Mens
Womens
o Leather goods
o Eye wear
o Fine objects
o Perfumes
Product Mix
Width: 6 for Jewellery, timepieces, Bridal
accessories, accessories, fragrances and gifts.
Length: The width for their jewellery is 8,
timepieces is 19, bridal accessories is 23,
accessories is 14, and fragrances is 13 and 37
different gifts.
Consistency: Cartier as a brand is very
consistent with their products they stick
with only selling luxury jewellery products,
accessories and accessories.
Beliefs:
Heritage and acquisitioned by royalty
Positioning statement:
Cartier is a jewellery brand that sells luxury embellished timepieces and
jewellery for the elite who enjoy its exclusivity. Unlike Rolex where the target
market focuses on successful business professionals, Cartier has a solid history
of serving royalty and still does in present day.
Cash Cow
Jewellery (rings, necklaces,
earrings and chains)
Question Mark
Bridal (rings and
wedding bands)
Dog
Accessories and
fragrances
Target
Positioning
Marketing Mix
4Ps - Product, Price,
Place, Promotion.
1.Performance
2. Paucity
- many brands try to
maintain the perception
that the goods are
scarce, and it is meant
for the elite class.
3. Persona
4. Public Figures
-They continue to garner
attention, credibility and
impact. Public figures can
span from film-stars to
music personalities, from
sports personalities to
royal families and even
the designer themselves.
Strengths
Weaknesses
Excellent Reputation
High Brand Loyalty
High Variety of Specialty
Products
Known Predominantly as a
Jeweller
Opportunities
W
S
T
O
Threat
Its Competitors concentrates on
Specific Products and are Highly
Successful
New Product/ideas
Ideas:
Better materials
Ceramic
Environmentally friendly
More trendy
for a younger
demographic:-
Celebrity
endorsements:
Extravagant
Advertising
By,
Ayan Roy
Amit Kalia
Pushker Prasad
Naren Pradhan
Rahul Madhotra
Any questions???