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    Leaders Challenge 17 - OffBeat - AntsVGSoM

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    Monica Patra
    The document outlines a marketing plan for a new energy saving product called Xitron: The Super Saver. It discusses 1) increasing awareness through corporate offices, trade fairs, schools and colleges, 2) segmenting the market into B2B and B2C groups and targeting specific demographics, 3) promoting through social media campaigns and during Earth Hour, 4) testing in select cities and retail stores, 5) distributing through manufacturers, online platforms and retailers, and 6) partnering with other companies and setting competitive pricing. The plan aims to position Xitron as a power saver, comfortable, eco-friendly and cost-saving option.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Leaders Challenge 17 - OffBeat - AntsVGSoM

    Uploaded by

    Monica Patra
    41 views11 pages
    The document outlines a marketing plan for a new energy saving product called Xitron: The Super Saver. It discusses 1) increasing awareness through corporate offices, trade fairs, schools and colleges, 2) segmenting the market into B2B and B2C groups and targeting specific demographics, 3) promoting through social media campaigns and during Earth Hour, 4) testing in select cities and retail stores, 5) distributing through manufacturers, online platforms and retailers, and 6) partnering with other companies and setting competitive pricing. The plan aims to position Xitron as a power saver, comfortable, eco-friendly and cost-saving option.

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    Leaders Challenge 17_OffBeat_AntsVGSoM.pptx

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    The document outlines a marketing plan for a new energy saving product called Xitron: The Super Saver. It discusses 1) increasing awareness through corporate offices, trade fairs, schools and colleges, 2) segmenting the market into B2B and B2C groups and targeting specific demographics, 3) promoting through social media campaigns and during Earth Hour, 4) testing in select cities and retail stores, 5) distributing through manufacturers, online platforms and retailers, and 6) partnering with other companies and setting competitive pricing. The plan aims to position Xitron as a power saver, comfortable, eco-friendly and cost-saving option.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    41 views11 pages

    Leaders Challenge 17 - OffBeat - AntsVGSoM

    Uploaded by

    Monica Patra
    The document outlines a marketing plan for a new energy saving product called Xitron: The Super Saver. It discusses 1) increasing awareness through corporate offices, trade fairs, schools and colleges, 2) segmenting the market into B2B and B2C groups and targeting specific demographics, 3) promoting through social media campaigns and during Earth Hour, 4) testing in select cities and retail stores, 5) distributing through manufacturers, online platforms and retailers, and 6) partnering with other companies and setting competitive pricing. The plan aims to position Xitron as a power saver, comfortable, eco-friendly and cost-saving option.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    You are on page 1of 11

    LEADERS CHALLENGE

    The Offbeat Ants

    ANUSHA VARRI
    MONICA PATRA
    YASH MALANI
    CONTENT

    Market Scenario Xitron: The Super Saver


    01 02

    Awareness STP
    03 04

    Promotion Test Marketing


    05 06

    Distribution Tie-Ups & Pricing


    07 08

    2
    MARKET SCENARIO (ENERGY WASTAGE)
    XITRON: THE SUPER SAVER

    Issues
    No product
    Lifetime - 5 years differentiation
    Guarantee- 1.5 years

    Featur
    Lack of awareness
    Ports - 4
    Max power saved Perceived to be over-
    Appliances that can be priced

    es
    used
    TV
    Set-Top Box
    Home Theatre System
    01 CORPORATE OFFICES
    Sessions, Stalls.

    AWARENESS 02 TRADE FAIRS

    CAMPAIGN
    Stalls in trade fairs to reach B2B customers

    03 - SCHOOLS
    Competitions
    Brand ambassadors
    Practical session

    04 - COLLEGES
    Competitions
    Brand ambassadors
    Practical session
    STP (B2B AND B2C)
    Category Hotels Rooms
    Segmentation: 5 Star 165 43965

    B2B : Hospitality and Healthcare Industry, 4 Star 770 13420


    3 Star 505 30100
    B2C: Age Group, Geography, Income level 2 Star 495 22950
    1 Star 260 10900

    Target Segment:
    Age: 20-60 years
    Geography: Tier-1 AND Tier-2
    cities
    Income level: 6 LPA and above

    Positioning:
    Power saver
    Comfort
    Eco-friendly
    Cost-saving
    PROMOTION Advertisements

    Twitter campaigns
    #KillTheVampire

    Launch during Earth hour

    Govt. Tie-ups
    TEST MARKET

    Controlled
    Test
    Marketing

    Tier -1 Mumbai
    Cities: Kolkata

    Select
    Retail
    Stores
    DISTRIBUTION NETWORK

    Distribution
    Networks
    TV
    Manufacturers
    Online Wallets
    Online
    DTH
    Retail Outlets
    TIE-UPS AND PRICING

    TV Manufacturing TV TV with TV with


    Set-Top Set-Top
    firms Box Box
    and
    Online Wallets Home
    Theatr
    e
    DTH Companies System
    Stand- 3.6 15.7 19.6
    Government By
    Consum
    Organization ption
    Money
    100 436.1111 544.4444
    Saved
    Break-
    Thank
    you

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