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    MKTPPT

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    sho19861

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    MKTPPT

    Uploaded by

    sho19861
    142 views19 pages

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    mktppt

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    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    142 views19 pages

    MKTPPT

    Uploaded by

    sho19861

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 19

    “DIWALI PRESENTATION”

     Presented To-Anagha Madam


    (PROF.
    Marketing)

     Date-12/4/09

     Presented By- “INVINCIBLE”

    12/4/09 INVINCIBLE
    QuickTime™ and a
    decompressor
    are needed to see this picture.

    12/4/09 INVINCIBLE
    12/4/09 INVINCIBLE
    STRATEGIES ADOPTED BY NOKIA THIS
    FESTIVE SEASON

    12/4/09 INVINCIBLE
    What is Consumer Buying
    Behaviour?
    • It is the behaviour of the consumer
    which impacts their decision to
    purchase or not to purchase.
    • The positioning of the product is
    dependent on the consumption of the
    product and this behaviour of the
    consumer may be related to any kind
    of product or services.
    12/4/09 INVINCIBLE
    Consumer and his buying process?

    Consumer-buys things for his own or


    personal consumption.
    The Buyer Decision Process

    12/4/09 INVINCIBLE
    Beat THE Seasonal Clock- 4P’S And NOKIA

    Product,Price,Place,Promotion form an integral part of


    branding strategy for cellular phones company’s during
    the diwali season as it is considered as the king of all
    festivals in India.
    12/4/09 INVINCIBLE
    Sparkle Of Hope-Diwali

    No more recession this festive


    seasons.Unlike previous year this diwali
    is holding a glimmer of hope for
    everyone

    12/4/09 INVINCIBLE
    Products by
    Nokia

    12/4/09 INVINCIBLE
    Nokia introduced new models during
    Dewali festive season-
    a)Nokia N97 mini
    b)Nokia E72
    c)Nokia 6700 slide
    d)Nokiantwist 7705
    e)Nokia X3

    12/4/09 INVINCIBLE
    Pricing Strategy
     NOKIA had reduced the prices of their
    major handsets by 5 to 10%.
     NOKIA had provided a lucrative cash
    back offer to its customers “Khareedo
    now ya pachtao offer” with upto Rs10
    lac cash back.

    12/4/09 INVINCIBLE
    12/4/09 INVINCIBLE
    Place Strategy

    • Canopy Outlets by Nokia in the malls


    • Maximum front shelf space taken by Nokia in
    retail mobile outlets like “MOBILE STORE” &
    “HOT SPOT”.
    • Increase in number of Nokia priority centres.
    • The marketspace taken up by Nokia has been
    extensive with e-bay with more than 45%
    sales registered this Diwali on net.

    12/4/09 INVINCIBLE
    12/4/09 INVINCIBLE
    Promotional Strategy
    • Free Gifts like leatherette pouches,exquisite
    nokia jewelry.
    • Tanishque gift vouchers worths 5000.
    • Special limited edition combo packs.
    • “SHUBH DIWALI APPLICATION” which allows
    customers to download and send diwali
    greetings&learn diwali recipes.
    • “Virtual Cracker” feature blows in the phone
    with amazing sound and sight of Diwali.

    12/4/09 INVINCIBLE
    • Nokia setup eight “Nokia Concept Stores”. These
    stores are designed in such a way that the
    customer were feeling that he/she is standing in
    the middle of a cellular Tech Hube.
    • Nokia were distributing free bags,tshirts and cap
    with logo of Nokia on it, which help to increase
    their visibility in the market.

    12/4/09 INVINCIBLE
    12/4/09 INVINCIBLE
    • This Diwali the mantra of people were
    “keep the Gold, I want a new Nokia for
    Diwali”
    • This diwali mantra of Nokia was”its
    festival time again.......time to change
    your current handset”.

    12/4/09 INVINCIBLE
    THANK YOU

    12/4/09 INVINCIBLE

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