"Sales Promotion OF Nokia Products": Presented by

“SALES PROMOTION
OF
NOKIA PRODUCTS”
PRESENTED BY :
ANKAN GOEL
About The Company
• Nokia Corporation (NYSE: NOK) is one of the world's
largest telecommunications equipment manufacturers.
• Headquarters in Keilaniemi of Espoo, Finland
• Nokia provides mobile communication equipment for every

major market and protocol, including GSM, CDMA, and
WCDMA.
• Nokia was established in 1865. The name Nokia originated

from the river which flowed through the town of the same
name (Nokia).
OBJECTIVE OF STUDY:
1. To analyze the advertising effectiveness on consumers of

Nokia Cellular Phones.
2. To analyze the different medium through which the
advertisement reaches maximum number of people in the
market.
3. To analyze the strategies that the company should adopt
to turn viewers into consumers.
4. To know the present status of the competitors of Nokia
Cellular Phones in terms of advertisement.
5. To analyze what the viewers expect from the
advertisement in present generation
RESEARCH METHODOLOGY
SAMPLING
Research Design:
Descriptive research: it includes surveys and fact-finding enquiries of different

kind. The major purpose of descriptive research is description of the state of affairs.
- The sampling plan taken is probabilistic approach - stratified random sampling.
Here the sample plan employed is the probabilistic one because it is possible to pre-
specify every potential sample of a given size that could be drawn from the population.
And it is possible to specify the probability of selecting any particular sample of a given
size. Moreover, it also evaluates in quantitative terms, the relative efficiency of
alternative sampling techniques in a given situation and requires relatively little universe
knowledge i.e. --- a way of identifying each universe element uniquely and the total
number of universe elements
Primary data collection- questionnaires

A questionnaire consists of a number of questions printed in a
definite order on a form. It is free from the bias of the interviewer
Questionnaire: This device is appropriate for this project as this project

emphasizes on the advertising and salespromotion technique adopted by
nokia , more over it is free from the bias of the interviewer as answers are
in respondent’s own words.
Respondents have adequate time to give well thought answers.
Respondents, who are not easily approachable, can also be reached
conveniently.
Large samples can be made use of and thus the results can be made more
reliable and dependable.
Secondary data collection –

-Reference books, journals, reports, records
statistics and other sources of published information.
The population defined:

Its geographic bound is limited to the area of
faridabad

Its demographic bound is age, sex, and
occupation
Other bounds

Sampling units were employed- business
executives
SAMPLE SIZE- 100

Pre-testing of the questionnaire is done.

Difficulties experienced in contacting
designated sample elements – some of the problems
we had faced were lack of time, tracing the people
according to the selection of the employees.
PRODUCT
Quality
Appearance
Packaging
Brand
Service
Support
Warranty
Some of the Products that Nokia offers to
Customers are:
Nokia N90 Nokia 9300 Nokia 7710
Nokia 8800
Nokia 7280 Nokia 7270 Nokia 6822 Nokia 6681

Nokia 6680 Nokia 6670 Nokia 6630 Nokia 6260
Nokia 6255 Nokia 6235

Nokia 3230
Nokia 6230i
Price
Discounts
Financing
Leasing Options
Allowances.
Price of the Most Selling Mobile
Phones of Nokia In the Market
Model Price Approx in Rs
Nokia 3230 Rs.15,000
Nokia 7610 Rs.16,000
Nokia 6230 Rs.12,000
Nokia 6630 Rs.22,000
Nokia 9300 Rs.28,000
Nokia 3660 Rs.11,000
Nokia 1100 Rs.3500
Nokia 6610 Rs.6000

Place
Logistics
Channel members
Channel Motivation
Market Coverage
Service Levels
Internet
Accessibility
Places where you can find Nokia
Promotion
Front Line Service

Public Relations
Message
Sales
Media
Budget
Process
• Nokia has rapidly moved from functionally oriented
organisation to a business process oriented mode
• Nokia has introduced a new development approach
for information systems development.
• Utilizing every part of the company and personnel’s
skill level is high in technical issues
• Change is an every day phenomenon at Nokia
SWOT Analysis of the Company:
Nokia
Strengths:
1. Nokia has largest network of distribution and

selling as compared to other mobile phone company
in the world.
2. Backed with the high quality and professional team
3. The product being user friendly

Weakness:
1. Price of the product offered by the company
2. Not concern about the lower class of the society

people.
3. The service centers in India are very few and

scare. So after sales service is not good.
Opportunity:
1. With the wide range in products, features and
different price range for different people, it has an
advantage over the competitors around.
2. ‘Telecom penetration in India’ being at the peak

time.
3. As the standard of living in India has increased

the purchasing power of the people as increased as
well, so Nokia has to target right customer at right time
to gain the most out of the situation.
Threats:
1. Emerging of other mobile companies in the

market. The companies like Motorola, Sony Eriksson,
Cingular (U.S).
2. Threats can be like providing cheap phones, new

features, new style and type, good after sales service
etc .
3. The growing demand of WLL network can cause

drop in sales for Nokia, as Nokia provides many less
CDMA phones to the customer.
STRATEGY OF THE
COMPANY

To do this we will become the leading provider of
mobile solutions. Our solutions strategy
leverages one of our greatest assets - a portfolio
of outstanding devices, with unmatched scale
and geographic reach. We couple them with
smart services, integrated via an intuitive and
seamless user experience. We differentiate
these solutions offerings based on our in-depth
consumer understanding, with a strong focus on
social location (people and places).
In a world where connecting people to what

matters, empowers them to make the most of
every moment. Our ambition is to become the
leading provider of mobile solutions.
ADVERTISING AND
SALES PROMOTION

The American Marketing Association,
Chicago, has defined advertising as
“any form of non-personal presentation
or promotion of ideas, goods or
services, by an identified sponsor.”

Advertisement is a mass
communicating of information intended
to persuade buyers to by products with
a view to maximizing a company’s
profits.
Sales promotion:
• Sales promotion is the process of persuading a

potential customer to buy the product. It can be
part of the personal selling process.
Sales Promotions Objective

• I. To introduce new products
• ii. To attract new customers and retain the
existing ones
• iii. To maintain sales of seasonal products
• iv.To meet the challenge of competition
RECOMMENDATIONS

1.Company needs to look at its advertising operations.
In today’s environment
advertising is the media to reach the public faster.

1.Company should adopt more strategic audit of its
advertising media.

1.It
should arrange visits to trade fairs, display
advertising, road shows to capture market’s share

1.It
can also offer some discount on product so that
more customer get attracted.

1.Company should give emphasis on sales
promotional activity.

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“SALES PROMOTION

• Headquarters in Keilaniemi of Espoo, Finland

• Nokia provides mobile communication equipment for every

• Nokia was established in 1865. The name Nokia originated

1. To analyze the advertising effectiveness on consumers of

Descriptive research: it includes surveys and fact-finding enquiries of different

Questionnaire: This device is appropriate for this project as this project

SAMPLE SIZE- 100

Nokia N90 Nokia 9300 Nokia 7710

Nokia 7280 Nokia 7270 Nokia 6822 Nokia 6681

Nokia 6255 Nokia 6235

Nokia 7610 Rs.16,000

Nokia 6230 Rs.12,000

Nokia 6630 Rs.22,000

Nokia 9300 Rs.28,000

Nokia 3660 Rs.11,000

Nokia 1100 Rs.3500

Nokia 6610 Rs.6000

Front Line Service

1. Nokia has largest network of distribution and

2. Backed with the high quality and professional team

3. The product being user friendly

1. Price of the product offered by the company

2. Not concern about the lower class of the society

3. The service centers in India are very few and

2. ‘Telecom penetration in India’ being at the peak

3. As the standard of living in India has increased

1. Emerging of other mobile companies in the

2. Threats can be like providing cheap phones, new

3. The growing demand of WLL network can cause

In a world where connecting people to what

• Sales promotion is the process of persuading a

Sales Promotions Objective

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