PROJECT REPORT

On…

National University of Modern Languages (NUML)

ISLAMABAD

Submitted to:
Submitted by:

Mujahid Khan
MIT-1

Contact:
Email: khan2002b@hotmail.com
Ph: 0333-5232427

Table of Contents

1- Dedication ---------------------------------------- 4
2- Preface ---------------------------------------- 5
3- Acknowledgement ---------------------------------------- 6
4- Introduction to Organization ------------------------- 7
5- Mission statement ---------------------------------------- 8
6- Marketing Objectives -------------------------------- 9
7- Target Market ---------------------------------------- 10
8- Portfolio Analysis---------------------------------------- 10
9- Micro & Macro Environment ------------------------- 11
10- Competitive Analysis --------------------------------- 12
11- Marketing strategy ---------------------------------------- 13
12- Suggestions ---------------------------------------- 14
13- References ---------------------------------------- 15

Dedication
Dedicated to my beloved parents,
Who always prays for me,
And encourages me,
In every step of my life.

Preface
In this era, where the technology is growing in a very faster speed and every positive change is bringing
new and enhanced features with them, the cellular phones are at the very hot issue in this growing
technology.

The technologies in these cellular/mobile phones are enhancing and

developing day by day, including new features of entertainment, and
multiple options like imaging facilities, movie/animation features, sound
technologies etc.

When the technology is the matter, every consumer/user prefers the latest, best and interacting featured
technologies and also prefers these facilities in less cost. So, in this view, there is a very big and fast
competition between many companies/manufacturers of cellular phones at the world level.

Acknowledgment
One of the great pleasure of writing the report is acknowledging the efforts of many people whose names
may not appear on the cover ut whose hard work, cooperation, friendship and understanding were crucial to
the production of this report.

First of all, I would like to acknowledge the efforts of Miss Mahwish Anjum whose continuous guidance
heled me to complete this project report.

A very special thanks to Mr. Ch. Shoaib and Mr. Qaiser Naeem Malik who guided and helped me in this
reort and encouraged me a lot.

Mujahid Khan.

Dated: 26-05-2003

Introduction to the Organization

Company Information:-

NOKIA is the world leader in mobile communications

backed by its experience, innovation, user-friendliness and secure solutions.
It is a very well knowned company having its vast offices world wide. Their
specialized product is cellular phones. They have many house hold items as
well.

Board of Directors:-
 The current members of Nokia's Board of Directors were
elected at the Annual General Meeting on March 27, 2003. Click here for a
short résumé and information on the members' shareholdings.

Corporate Responsibility:-

Being a good corporate citizen means meeting

responsibilities towards individuals, the environment, and society in general.
We are making corporate responsibility an integral part of decision-making
in all parts of our business.

Financial Factor:-

Nokia achieves excellent profitability in the first quarter

2003 and mobile phone volumes grow faster than market.

Mission Statement:-

Many organizations develop formal mission statements

that answer these questions. A mission statement is a statement of the
organization’s urpose—what it wants to accomplish in the larger
environment. A clear mission statement acts as an invisible hand that guides
people in the organization.
The mission statement of NOKIA is…

“ CONNECTING PEOPLE ”

Goals:-

The goal of NOKIA is “to be a good corporate citizen wherever we

operate, as a responsible and contributing member of society. We take part
in long-term projects aimed at helping young people create their own
place in the world, for example through our global youth programs.”
Digital Bridging:-

Digital Bridging is an integral part of everyday business.

It is also an important part of the company's Corporate Community
Involvement activities that focus on youth and education.

Maketing Objectives:-

Marketing objectives presents a brief summary of the

main goals and the recommendations of the plan for management review,
helping top management to find the plan’s major points quickly.
In marketing objectives, following areas are included…

Current marketing situation

Threats and opportunity analysis
Objectives and issues
Marketing strategy
Action programs
Budgets
control

Organization’s Network:

Nokia is manufacturing its products world wide in following

countries…

Austria
Bahrain
Belgium
Bosnia-Herzegovina
Croatia
Cyprus
Czech Republic
Denmark
Finland
France
Germany
Greece
Gulf countries
Hungary
Israel
Italy
Kuwait
Lebanon
Luxembourg
Malta
Monaco
Netherlands
Norway
Oman
Poland
Portugal
Qatar
Saudi Arabia
Serbia and Montenegro
Slovakia
Slovenia
Spain
Switzerland
Tunisia
Turkey
UAE
Yemen

Target Market:-
 The target market of NOKIA is very wide. Its products
are demanded world wide and are given preference at any other cellular
company in the world. They have comparatively low rates than the other
companies and have a very good and interactive performance and interesting
features, so because of these features, people prefer NOKIA than the other
companies.

Specially in Asia, Europe, America and the Middle East, NOKIA has a very
big market. It is manufacturing GSM and AMPS technologies cellular sets
which are meeting every kind of consumer’s requirements.

In 2002, Nokia's largest markets were US, UK, China, Germany, Italy, France, UAE, Thailand, Brazil and
Poland.

Portfolio Analysis:-
The major activity in srategic management is business portfolio analysis
whereby management evaluates the business making up the company. The company will want to put strong
resources into its most profitable business and phase down or drop its weaker ones.

So while analyzing the portfolio of NOKIA, it was found that its

product of cellular phones, especially its GSM sets were making more profit
to the company as compare to its other products. So the company invested
more budget in this area and started development on this area to earn the
maximum profit. But in the mean while, the company didn’t neglected their
other products and invested more money on the development of those
products.

Micro and Macro Environmental Factors

Effecting Business
The actions and forces outside marketing that affect marketing
management’s ability to develop and maintain successful transactions within
target customers, is called the marketing environment.

Environmental considerations are integrated into every area of company life and at every phase of our
products' life cycle. We believe in eco-efficiency and sustainability - to respect nature and the needs of
future generations. Nokia's new Environmental Report 2002 states the company's understanding of the
environmental aspects and impacts of its activities.

There are two categories of marketing environment:

Microenvironment
Macroenvironment

Micro Environment:-
Following are the microenvironmental factors which affects the company:

The company
Suppliers
Marketing intermediaries
Customers
Competitors
Publics

Microenvironment:-

Following are the macroenvironmental factors which affects the company:

Demographic environment
Economic environment
Natural environment
Technological environment
Political environment
Cultural environment

Competitive Analysis:-

Visually, there is no any key competitor to

NOKIA as comparing its vast market and demand, but still, we can consider
the following companies as its competitors:-

Ericson
Motorola
Samsung
Siemens
Sony

These competitors of NOKIA has also a big market, but as compared to

NOKIA, we cannot say that they can compete this organization at the same
level of competition.

Social Factors:-

Every Nokia employee has influence over Nokia's performance

and reputation in issues of health, safety, security, employee relations,
corporate citizenship and human rights.

Marketing Strategy

As we move into the Mobile World, we remain committed to strong growth,

profitability and responsible market leadership.

Strategic Direction:-
The mobile phone is fast becoming the centerpiece of personal communication, allowing us access to an
ever-widening range of services. Today, we are moving from voice services to services driven by data and
multimedia.

Business Environment:-
Nokia competes in the global telecommunications
industry in general and in the mobile industry in particular, each of which
has exhibited rapid growth, change and convergence in recent years.

Suggestions

Though the NOKIA is the world’s largest cellular phone company and has
the very efficient features and facilities but there are some suggestions by
me after analyzing and researching about this company.

It should decrease its prices of the sets so that the sets may become in reach
of every user and the market may increase and become the cause of
increasing profit rate.
Its spare parts should be available in its every market.
There should be replace warrenty in case of defection.
Memory capacity should be increased to save the different entertaining
materials in the sets.
References

Nokia sales point, Chandni chowk, Murree Road, Rawalpindi.

www.nokia.com
www.nokiausa.com
www.yahoo.com
www.google.com
www.nokia.com/downloads.htm
www.nokia.com/info.htm