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    Nike Vs Adidas

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    Syed Aziz Haider
    Nike and Adidas are two of the largest athletic shoe and sports apparel companies. Both were founded in the 1920s and have grown significantly since then. Nike and Adidas have similar business structures and compete for market share in running, soccer, and other sports. They employ similar competitive strategies around sponsorship, branding, and premium pricing. However, Nike has a larger market share in the US while Adidas has grown its share through the acquisition of Reebok. Both companies face challenges around maintaining growth and market leadership.

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    © All Rights Reserved
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    Nike Vs Adidas

    Uploaded by

    Syed Aziz Haider
    255 views41 pages
    Nike and Adidas are two of the largest athletic shoe and sports apparel companies. Both were founded in the 1920s and have grown significantly since then. Nike and Adidas have similar business structures and compete for market share in running, soccer, and other sports. They employ similar competitive strategies around sponsorship, branding, and premium pricing. However, Nike has a larger market share in the US while Adidas has grown its share through the acquisition of Reebok. Both companies face challenges around maintaining growth and market leadership.

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    analysis

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    Nike vs Adidas[2]

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    Nike and Adidas are two of the largest athletic shoe and sports apparel companies. Both were founded in the 1920s and have grown significantly since then. Nike and Adidas have similar business structures and compete for market share in running, soccer, and other sports. They employ similar competitive strategies around sponsorship, branding, and premium pricing. However, Nike has a larger market share in the US while Adidas has grown its share through the acquisition of Reebok. Both companies face challenges around maintaining growth and market leadership.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    255 views41 pages

    Nike Vs Adidas

    Uploaded by

    Syed Aziz Haider
    Nike and Adidas are two of the largest athletic shoe and sports apparel companies. Both were founded in the 1920s and have grown significantly since then. Nike and Adidas have similar business structures and compete for market share in running, soccer, and other sports. They employ similar competitive strategies around sponsorship, branding, and premium pricing. However, Nike has a larger market share in the US while Adidas has grown its share through the acquisition of Reebok. Both companies face challenges around maintaining growth and market leadership.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 41

    Nike vs.

    Adidas
    Team
    Robin Castillo
    Sirrea Hayes
    Beth Nichols
    Ofe Walker
    Mission Statements
    Nike Adidas
    To bring inspiration To be the leading
    and innovation to sports brand in the
    every athlete* in world
    the world
    *Impossible is
    * If you have a Nothing
    body, you are an
    http://www.youtube.c
    athlete om/watch?v=EPO20Pk
    SztE
    History
    Nike Adidas
    1964: 1920’s-30’s:
    Bowerman/Knight Dassler
    1970: Waffle Iron 1954: Soccer
    1972: Swoosh 1960: 3-Stripe
    1980’s: Sport 1984: Summer
    Celebrity Olympics &
    Endorsement & Mainstream
    Growth popularity
    Key Leaders
    Nike Adidas
    Chairman of the CEO Adidas-group:
    Board: Phil Knight Herbert Hainer
    CEO Nike: Mark Finance Adidas-group:
    Parker Robin J. Stalker
    CFO: Don Blair CEO Adidas brand:
    President Nike Brand: Erich Stamminger
    Charlie Denson Global Operations
    Global Operations: Adidas-group: Glenn
    Gary M. DeStefano S. Bennett
    Industry / Products
    Nike Adidas
    Athletic Shoes Footwear
    Apparel Sportswear
    Sports Equipment Sports Equipment
    Accessories
    Business Structure
    Nike Adidas
    NIKE Adidas
    Five Subsidiaries Two Subsidiaries
    – Cole Haan – Reebok
    – Converse – TaylorMade
    – Hurley International
    – NIKE Golf
    – Umbro
    Market Segments
    Nike Adidas
    Running Sport Performance
    – Footwear
    – Footwear
    – Clothing
    Sport Style
    Golf
    – Clothing
    – Footwear
    – Clothing
    Soccer
    – Footwear
    – Clothing
    Competitive Strategy
    Nike Adidas
    Premium Price Premium Price
    Strategy Strategy
    Sponsorship Sponsorship
    Agreements Agreement
    No Manufacturing
    Core Competencies
    Nike Adidas
    Outsourcing Implementation of
    Joint Operating
    Model in Europe
    Distinctive Competencies
    Nike Adidas
    Competitive Advantages
    Nike Adidas
    Industry Trends / Key Issues
    Nike / Adidas
    Sales are Flat
    Low Consumer Confidence in the Economy
    Global Issues
    Nike Adidas
    2008: Trade Deficit 2008: Global
    with China Sports Partnerships
    2009: International
    Day of Peace
    2009: DJSI Winner
    International Ethical Issues
    Nike / Adidas
    China: Child Labor
    Sales Strategy
    Nike Adidas
    Nike.com
    United States:
    25,000 Retailers
    International:
    Distributors,
    Licensees, and
    Subsidiaries
    Key Customers
    Nike Adidas
    Key Competitors
    Nike Adidas
    Adidas Nike
    New Balance Amer Sports Corp
    Athletic Shoe, Inc Callaway Golf
    PUMA AG Rudolf Company
    Dassler Sport
    SWOT- Strengths
    Nike Adidas
    Swoosh Logo 3-Stripe Logo
    Innovative Purchased Reebok
    Technology Focus to gain presence in
    LIVESTRONG North America
    Campaign Leader in Corporate
    Niketown Responsibility &
    Sustainability
    Conservative
    Finances Buyer Loyalty
    SWOT- Weaknesses
    Nike Adidas
    Male Dominate Male Dominate
    Executive Board Executive Board
    Labor Costs
    SWOT- Opportunities
    Nike Adidas
    Growth in Men’s Grow Reebok men
    Footwear Continue Partnership
    Recent Growth in Development
    US Market Share
    SWOT- Threats
    Nike Adidas
    Under Armour Economy
    Economy US Market share
    shrank 2009
    Porter’s – Product Substitution
    Nike Adidas
    Porter’s – Rivalry
    Nike Adidas
    Porter’s – Buyer Power
    Nike Adidas
    Porter’s – Supplier Power
    Intense competition among suppliers
    keeps manufacturing costs low
    Porter’s – Threat of Entry
    Nike / Adidas
    Under Armour
    Financial Analysis
    Nike Adidas
    Ratio: 2
    Nike Adidas
    Ratio: 3
    Nike Adidas
    Ratio 4
    Nike Adidas
    Acquisitions
    Nike Adidas
    1995: Bauer 2005: Reebok
    2002: Hurley
    International
    2003: Converse
    2004: Starter
    Brands
    2008: Umbro
    Divestitures
    Nike Adidas
    2007: Starter to
    Iconix Brand Group
    2008: Bauer
    Hockey to Kohlberg
    & Co
    Current Events
    Nike Adidas
    2009: Cirque de
    Soleil
    2012: London
    Olympic and
    Paralympics
    Partnership
    Sustainability
    Nike Adidas
    Strategic Direction / Changes
    Nike Adidas
    2007: LIVESTRONG 2008: Beijing
    Challenge Olympic Partnership
    http://www.youtube.co 2009: Business
    m/watch?v=RDfCTJQ Realignment
    TpXs 2009: Sold $15.7
    2009: Profitable million shares of
    Stock Split 2 for 1 stock
    2009: Cirque du
    Soleil Partnership
    Recommendations
    Nike Adidas
    M
    Nike Adidas
    Bibliography
    Adidas – Impossible is Nothing. (2006, May 10).
    YouTube video posted by sktube. Retrieved
    November 27, 2009 from
    http://www.youtube.com/watch?v=EPO20PkSztE
    Fredeen, B. (2000, Feb. 1). Knowing Nike’s
    Customers. Retrieved November 18, 2009, from
    Fool.com.
    Footwear Industry in USA. (2008). Retrieved
    November 22, 2009, from http://www.infomat.com
    Bibliography
    Hoover’s Inc. (2009). Company Discriptions.
    Retrieved November 22, 2009 from
    http://www.hoovers.com
    LIVESTRONG Challenge 2007 Video. (2007, June
    1). YouTube video posted by livestrongarmy.
    Retrieved November 27, 2009, from
    http://www.youtube.com/watch?v=RDfCTJQTpXs
    Mehta, S. (2009, March 5). Fortune. Under Armour
    reboots. Retrieved November 28, 2009, from
    http://www.money.cnn.com/2009/01/20/technolog
    y/mehta_underarmour.fortune/index.htm?postver
    sion=2009012613
    Bibliography
    40 under 40. (2009, October 22) Fortune, Retrieved
    November 28, 2009, from
    http://money.cnn.com/galleries/2009/fortune/09
    01.40_under_40.fortune/index.html
    Pienciak, M. (2009, September 2009). The Motley
    Fool. Nike’s still got no bounce. Retrieved
    November 28, 2009, from
    http://www.fool.com/investing/general/2009/09/
    30/nikes-still-got-no-
    bounce.aspx?source=isesitlnk0000001@mtt=1.00
    Bibliography
    Conerly, B. (2008, February 5). Seeking Alpha
    website. Nike strategy: divide and conquer.
    Retrieved October 19, 2009, from
    http://seekingalpha.com/article/63099-nike-
    strategy-divide-and-conquer
    Burke, M. (2008, January 17). Forbes Magazine. On
    the run. Retrieved October 19, 2009, from
    http://www.forbes.com/forbes/2008/0211/082.ht
    ml

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