Amul was formed in 1946 as a dairy cooperative in India. It is managed by the Gujarat Cooperative Milk Marketing Federation (GCMMF) and helped spur the White Revolution in India, making India the world's largest producer of milk and milk products. The GCMMF has over 2.79 million producer members across 13,328 village societies. It handles over 11 million liters of milk per day and had a turnover of $1.5 billion in 2008-2009. Amul uses a three-tier model with village dairy cooperatives supplying milk to district unions which process and market products through the state-level GCMMF cooperative.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online from Scribd
Amul was formed in 1946 as a dairy cooperative in India. It is managed by the Gujarat Cooperative Milk Marketing Federation (GCMMF) and helped spur the White Revolution in India, making India the world's largest producer of milk and milk products. The GCMMF has over 2.79 million producer members across 13,328 village societies. It handles over 11 million liters of milk per day and had a turnover of $1.5 billion in 2008-2009. Amul uses a three-tier model with village dairy cooperatives supplying milk to district unions which process and market products through the state-level GCMMF cooperative.
Amul was formed in 1946 as a dairy cooperative in India. It is managed by the Gujarat Cooperative Milk Marketing Federation (GCMMF) and helped spur the White Revolution in India, making India the world's largest producer of milk and milk products. The GCMMF has over 2.79 million producer members across 13,328 village societies. It handles over 11 million liters of milk per day and had a turnover of $1.5 billion in 2008-2009. Amul uses a three-tier model with village dairy cooperatives supplying milk to district unions which process and market products through the state-level GCMMF cooperative.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online from Scribd
Amul was formed in 1946 as a dairy cooperative in India. It is managed by the Gujarat Cooperative Milk Marketing Federation (GCMMF) and helped spur the White Revolution in India, making India the world's largest producer of milk and milk products. The GCMMF has over 2.79 million producer members across 13,328 village societies. It handles over 11 million liters of milk per day and had a turnover of $1.5 billion in 2008-2009. Amul uses a three-tier model with village dairy cooperatives supplying milk to district unions which process and market products through the state-level GCMMF cooperative.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online from Scribd
Download as pptx, pdf, or txt
You are on page 1/ 18
SA’AD SHAIKH
S.Y.BBM(IB)
ROLL NO.: 21 INTRODUCTION AND HISTORY AMUL( Anand Milk Union Limited)formed in 1946, it is a dairy cooperative in India The brand name "Amul“, from the Sanskrit "Amoolya“, was suggested by a quality control expert in Anand. Managed by Gujarat Co-operative Milk Marketing Federation Limited (GCMMF) Spurred the White Revolution in India. India now world’s largest producer of milk and milk products. Amul Dairy is No.1 in Asia – Pacific Region. Dr Verghese Kurien, former chairman of the GCMMF – The man behind the success of Amul. GCMMF Gujarat Cooperative Milk Marketing Federation (GCMMF) is India's largest food products marketing organisation. It is a state level apex body of milk cooperatives in Gujarat.
Members: 13 district cooperative milk producers' Union
No. of Producer Members: 2.79 million No. of Village Societies: 13,328 Total Milk handling capacity: 11.22 million litres per day Milk collection (Total - 2008-09): 3.05 billion litres Milk collection (Daily Average 2008-09): 8.4 million litres Milk Drying Capacity: 626 Mts. per day Cattle feed manufacturing Capacity: 3500 Mts per day
It had a turnover of US $1504 million in 2008-2009
The Three-tier "Amul Model" Village Dairy Cooperative Society (VDCS)
● Collection of surplus milk from the milk producers of the village & payment based on quality & quantity ● Supplying milk to the District Milk Union ● Selling liquid milk for local consumers of the village
District Cooperative Milk Producers’ Union (Milk
Union)
● Establish Chilling Centres & Dairy Plants for processing the milk received from the villages. ● Selling liquid milk & milk products within the District ● Process milk into various milk & milk products as per the requirement of State Marketing Federation.
State Cooperative Milk Federation (Federation)
● Marketing of milk & milk products processed / manufactured by Milk Unions. ● Arranging transportation of milk & milk products from the Milk Unions to the market. ● Arranging Finance for the Milk Unions and providing them technical know-how. ● Pooling surplus milk from the Milk Unions and supplying it to deficit Milk Unions. ● Decide on the prices of milk & milk products to be paid to Milk Unions. Products Amul Shakti Health Food Drink
Amul Shrikhand Amul Kool Cafe Nutramul Amul Butter
Amul Pasteurised Amul Fresh Milk
Amul Pure Ghee Processed Cheese Amul Chocolates Customer Based Market Segmentation
Amul Kool Chocolate Milk
Nutramul Energy Drink Kids Amul Kool Millk Shaake
Women Amul Calci +
Utterly Delicious Pizza
Youth Amul Cheese Amul Cheese Spread
Amul Lite Calorie Conscious Sagar Skimmed Milk Powder Amul Lite Slim and Trim Milk
Nutramul Health Conscious Amul Shakti Health Food Drink Industry Based Market Segmentation Ice-cream Manufacturers
Restaurant/Food Chains
Coffee Shop Chains
Milk Temples
Bakery & Confectionaries
Pizza Retailers
Snacks Retailers
Butter/Cheese/Ghee Marketing Strategies Over the years, Amul's advertising philosophy had been "to be
simple, fresh and innovative".
With its clever use of topical events, Amul’s utterly butterly
campaign—it has the distinction of entering the
Guinness World Records as the longest running campaign has
won the brand several accolades.
Amul Butter girl is one of the longest running ad campaign in
India for around 42 years!
Marketing Strategies They have changed the packaging, their technology and their approach to marketing based on the changing taste buds of our consumers. However, the only thing that has helped them sail smoothly is that they have not changed their core values— give the best quality product to the consumer, and the best possible price. It holds true in any era. Even the advertising agency hasn’t changed-Da Cunha and FCB Ulka, have played a pivotal role in the growth. Marketing Strategies This has helped them maintain consistency in their communication. They do not spend more than 1% of their turnover for marketing, compared with 7- 8% (spent) by most of the food and consumer product companies. AMUL - TOPICALS Can you recognize these famous Amul Topicals? AMUL - TOPICALS AMUL - TOPICALS AMUL - TOPICALS AMUL - TOPICALS AMUL - TOPICALS Amul Going Global GCMMF has signed an agreement with Wal-Mart to stock its shelves with its products under Amul brand name. Amul processed cheese, pure ghee, shrikhand, Nutramul, Amul’s Mithaee Gulab Jamuns are a few of the products marketed in the US. Other overseas markets are: Mauritius, Bangladesh, UAE, Australia, China, Singapore, Malaysia, Nepal, Pakistan, Hong Kong and a few South African Countries Fresh plans for flooding the markets of Japan and Sri Lanka Recent tie up with Glaxo to sell baby food Thank You
Kauai Travel Guide: An-easy-to-carry travel guide with specific information to key attractions, multi-day itineraries and top places to eat, shop and drink for a seamless experience
Kauai Travel Guide: An-easy-to-carry travel guide with specific information to key attractions, multi-day itineraries and top places to eat, shop and drink for a seamless experience
