Concepts and Techniques: Data Mining
Concepts and Techniques: Data Mining
— Chapter 3 —
Jiawei Han, Micheline Kamber, and Jian Pei
University of Illinois at Urbana-Champaign &
Simon Fraser University
©2011 Han, Kamber & Pei. All rights reserved.
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Chapter 3: Data Preprocessing
Data Quality
Data Cleaning
Data Integration
Data Reduction
Summary
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Data Quality: Why Preprocess the Data?
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Major Tasks in Data Preprocessing
Data cleaning
Fill in missing values, smooth noisy data, identify or remove
outliers, and resolve inconsistencies
Data integration
Integration of multiple databases, data cubes, or files
Data reduction
Dimensionality reduction
Numerosity reduction
Data compression
Data transformation and data discretization
Normalization
Concept hierarchy generation
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Chapter 3: Data Preprocessing
Data Quality
Data Cleaning
Data Integration
Data Reduction
Summary
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Data Cleaning
Data in the Real World Is Dirty: Lots of potentially incorrect data,
e.g., instrument faulty, human or computer error, transmission error
incomplete: lacking attribute values, lacking certain attributes of
interest, or containing only aggregate data
e.g., Occupation=“ ” (missing data)
noisy: containing noise, errors, or outliers
e.g., Salary=“−10” (an error)
inconsistent: containing discrepancies in codes or names, e.g.,
Age=“42”, Birthday=“03/07/2010”
Was rating “1, 2, 3”, now rating “A, B, C”
discrepancy between duplicate records
Intentional (e.g., disguised missing data)
Jan. 1 as everyone’s birthday?
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Incomplete (Missing) Data
technology limitation
incomplete data
inconsistent data
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How to Handle Noisy Data?
Binning
first sort data and partition into (equal-frequency) bins
Clustering
detect and remove outliers
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Data Cleaning as a Process
Data discrepancy detection
Use metadata (e.g., domain, range, dependency, distribution)
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Chapter 3: Data Preprocessing
Data Quality
Data Cleaning
Data Integration
Data Reduction
Summary
12
Data Integration
Data integration:
Combines data from multiple sources into a coherent store
Schema integration: e.g., A.cust-id B.cust-#
Integrate metadata from different sources
Entity identification problem:
Identify real world entities from multiple data sources, e.g., Bill
Clinton = William Clinton
Detecting and resolving data value conflicts
For the same real world entity, attribute values from different
sources are different
Possible reasons: different representations, different scales, e.g.,
metric vs. British units
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Handling Redundancy in Data Integration
Expected
The larger the Χ2 value, the more likely the variables are
related
The cells that contribute the most to the Χ2 value are
those whose actual count is very different from the
expected count
Correlation does not imply causality
# of hospitals and # of car-theft in a city are correlated
Both are causally linked to the third variable: population
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Chi-Square Calculation: An Example
i 1 (ai A)(bi B)
n n
(ai bi ) n AB
rA, B i 1
(n 1) A B (n 1) A B
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Visually Evaluating Correlation
Scatter plots
showing the
similarity from
–1 to 1.
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Correlation (viewed as linear relationship)
Correlation measures the linear relationship
between objects
To compute correlation, we standardize data
objects, A and B, and then take their dot product
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Covariance (Numeric Data)
Covariance is similar to correlation
Correlation coefficient:
Suppose two stocks A and B have the following values in one week:
(2, 5), (3, 8), (5, 10), (4, 11), (6, 14).
Question: If the stocks are affected by the same market trend(s), will
their prices rise or fall together?
Data Quality
Data Cleaning
Data Integration
Data Reduction
Summary
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Data Reduction Strategies
Data reduction: Obtain a reduced representation of the data set that
is much smaller in volume but yet produces the same (or almost the
same) analytical results
Why data reduction? — A database/data warehouse may store
terabytes of data. Complex data analysis may take a very long time to
run on the complete data set.
Data reduction strategies
Dimensionality reduction, e.g., remove unimportant attributes
Wavelet transforms
Data compression
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Data Reduction 1: Dimensionality Reduction
Curse of dimensionality
When dimensionality increases, data becomes increasingly sparse
Density and distance between points, which is critical to clustering, outlier
analysis, becomes less meaningful
The possible combinations of subspaces will grow exponentially
Dimensionality reduction
Avoid the curse of dimensionality
Help eliminate irrelevant features and reduce noise
Reduce time and space required in data mining
Allow easier visualization
Dimensionality reduction techniques
Wavelet transforms
Principal Component Analysis
Supervised and nonlinear techniques (e.g., feature selection)
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Principal Component Analysis (PCA)
Find a projection that captures the largest amount of variation in data
The original data are projected onto a much smaller space, resulting
in dimensionality reduction. We find the eigenvectors of the
covariance matrix, and these eigenvectors define the new space
x2
x1
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Principal Component Analysis (Steps)
Given N data vectors from n-dimensions, find k ≤ n orthogonal vectors
(principal components) that can be best used to represent data
Normalize input data: Each attribute falls within the same range
Compute k orthonormal (unit) vectors, i.e., principal components
Each input data (vector) is a linear combination of the k principal
component vectors
The principal components are sorted in order of decreasing
“significance” or strength
Since the components are sorted, the size of the data can be
reduced by eliminating the weak components, i.e., those with low
variance (i.e., using the strongest principal components, it is
possible to reconstruct a good approximation of the original data)
Works for numeric data only
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Attribute Subset Selection
Another way to reduce dimensionality of data
Redundant attributes
Duplicate much or all of the information contained in
one or more other attributes
E.g., final purchase price of a product and the amount
of sales tax paid
Irrelevant attributes
Contain no information that is useful for the data
mining task at hand
E.g., students‘ age is often irrelevant to the task of
predicting students' GPA
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Heuristic Search in Attribute Selection
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Attribute Creation (Feature Generation)
Create new attributes (features) that can capture the
important information in a data set more effectively than
the original ones
Three general methodologies
Attribute extraction
Domain-specific
patterns in Chapter 7)
Data discretization
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Data Reduction 2: Numerosity Reduction
Reduce data volume by choosing alternative, smaller
forms of data representation
Parametric methods (e.g., regression)
Assume the data fits some model, estimate model
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Parametric Data Reduction: Regression
and Log-Linear Models
Linear regression
Data modeled to fit a straight line
Multiple regression
Allows a response variable Y to be modeled as a
distributions
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Clustering
Partition data set into clusters based on similarity, and
store cluster representation (e.g., centroid and diameter)
only
Can be very effective if data is clustered but not if data
is “smeared”
Can have hierarchical clustering and be stored in multi-
dimensional index tree structures
There are many choices of clustering definitions and
clustering algorithms
Cluster analysis will be studied in depth in Chapter 10
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Sampling
Stratified sampling:
Partition the data set, and draw samples from each
partition (proportionally, i.e., approximately the same
percentage of the data)
Used in conjunction with skewed data
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Sampling: With or without Replacement
Raw Data
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Sampling: Cluster or Stratified Sampling
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Data Cube Aggregation
Original Data
Approximated
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Chapter 3: Data Preprocessing
Data Quality
Data Cleaning
Data Integration
Data Reduction
Summary
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Data Transformation
A function that maps the entire set of values of a given attribute to a
new set of replacement values s.t. each old value can be identified
with one of the new values
Methods
Smoothing: Remove noise from data
Attribute/feature construction
New attributes constructed from the given ones
Aggregation: Summarization, data cube construction
Normalization: Scaled to fall within a smaller, specified range
min-max normalization
z-score normalization
normalization by decimal scaling
Discretization: Concept hierarchy climbing 41
Normalization
Min-max normalization: to [new_minA, new_maxA]
v minA
v' (new _ maxA new _ minA) new _ minA
maxA minA
Ex. Let income range $12,000 to $98,000 normalized to [0.0,
73,600 12,000
1.0]. Then $73,000 is mapped to 98,000 12,000 (1.0 0) 0 0.716
Z-score normalization (μ: mean, σ: standard deviation):
v A
v'
A
73,600 54,000
Ex. Let μ = 54,000, σ = 16,000. Then 1.225
16,000
Normalization by decimal scaling
v
v' j Where j is the smallest integer such that Max(|ν’|) < 1
10
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Discretization
Three types of attributes
Nominal—values from an unordered set, e.g., color, profession
Ordinal—values from an ordered set, e.g., military or academic
rank
Numeric—real numbers, e.g., integer or real numbers
Discretization: Divide the range of a continuous attribute into intervals
Interval labels can then be used to replace actual data values
Reduce data size by discretization
Supervised vs. unsupervised
Split (top-down) vs. merge (bottom-up)
Discretization can be performed recursively on an attribute
Prepare for further analysis, e.g., classification
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Data Discretization Methods
Typical methods: All the methods can be applied recursively
Binning
Top-down split, unsupervised
Histogram analysis
Top-down split, unsupervised
Clustering analysis (unsupervised, top-down split or
bottom-up merge)
Decision-tree analysis (supervised, top-down split)
Correlation (e.g., 2) analysis (unsupervised, bottom-up
merge)
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Simple Discretization: Binning
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Discretization by Classification &
Correlation Analysis
Classification (e.g., decision tree analysis)
Supervised: Given class labels, e.g., cancerous vs. benign
Using entropy to determine split point (discretization point)
Top-down, recursive split
Details to be covered in Chapter 7
Correlation analysis (e.g., Chi-merge: χ2-based discretization)
Supervised: use class information
Bottom-up merge: find the best neighboring intervals (those
having similar distributions of classes, i.e., low χ2 values) to merge
Merge performed recursively, until a predefined stopping condition
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Concept Hierarchy Generation
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Concept Hierarchy Generation
for Nominal Data
Specification of a partial/total ordering of attributes
explicitly at the schema level by users or experts
street < city < state < country
Specification of a hierarchy for a set of values by explicit
data grouping
{Urbana, Champaign, Chicago} < Illinois
Specification of only a partial set of attributes
E.g., only street < city, not others
Automatic generation of hierarchies (or attribute levels) by
the analysis of the number of distinct values
E.g., for a set of attributes: {street, city, state, country}
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Automatic Concept Hierarchy Generation
Some hierarchies can be automatically generated based on
the analysis of the number of distinct values per attribute in
the data set
The attribute with the most distinct values is placed at
the lowest level of the hierarchy
Exceptions, e.g., weekday, month, quarter, year
Data Quality
Data Cleaning
Data Integration
Data Reduction
Summary
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Summary
Data quality: accuracy, completeness, consistency, timeliness,
believability, interpretability
Data cleaning: e.g. missing/noisy values, outliers
Data integration from multiple sources:
Entity identification problem
Remove redundancies
Detect inconsistencies
Data reduction
Dimensionality reduction
Numerosity reduction
Data compression
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