Digital Marketing Intro
Digital Marketing Intro
Background
Production & Operation
Management
By
Prof Srikanth Venkataswamy
Purchasing
What is Purchasing ?
Purchasing is an “Act” Of Buying
an item at a price.
Objective Of Purchasing
The Basic objective of Purchasing Is
To procure : 5 R’s
1. The right material
2. With the right quality and Along With
the right quantity
3. At the right Time
4. For the right Price
5. From the right source
Goals of Purchasing
1. Uninterrupted Flow Of Material
2. Manage Inventory
3. Improve quality
4. Developing and managing suppliers
relationship
5. Achieve Lowest Total costs
6. Reduce administrative costs
7. Advance firm’s competitive Position
Importance Of Purchasing
1. Purchase function provides material and
flow of materials to the Organization.
2. Provides Effective Buying
3. As purchase Of material Contributes
almost 50% to 60% of the organizational
spending budget led to efficient buying
and cost saving structure.
4. Helps in proper Planning and control of
materials.
5. Helps in better forecast , scheduling,
capacity planning to the top management.
Centralized & decentralized
Purchasing
Centralized & decentralized Purchasing is the
matter of discretion and policy.
Centralized Purchasing:
Is the policy of the Management where
all purchases of the entire organistion is
made by a single purchase department.
Merits of Centralized Purchasing
1. Uniform purchasing policy/Duplicacy
avoided:
2. Better cost (economics of large scale
buying)& quality control:
3. Control on Multiple buying:
4. Healthy Supplier buyer relationship:
5. Effective Flow of materials/Supplies:
6. Efficient Departmental line of control
7. Better cash Flow/working capital or
Financial management:
Demerits of Centralized Purchasing
1. Efficiency of other related departments
depends On the efficiency of the purchase
department.
2. No localized Purchase advantages:
3. Delay in supply & Receipt Of materials:
4. Room for Miscommunication/ gaps in line of
authority.
5. Unsuitable for small buys or for perishable
goods or distance between the purchase &
production been very Large :
6. Huge Transitional procedures, systems,
Paperwork, approvals & costs
Decentralized Purchasing
Decentralized Purchasing:
Stands for extended line of
authority to make independent decision and
act up them.
Merits of Decentralized Purchasing
1. Better decision freedom /cut on In Efficiency &
short comings of the centralised department:
2. Close Vendor – vendee relationship directly with
the user departments:
3. Hands on to tap local Advantage:
4. Effective follow up/Better interdepartmental co-
ordination:
5. Reduce in Transitional procedures, systems,
Paperwork, approvals & costs:
6. Reduction of overloading of centralized Purchase
Departments
7. Streamlined & better Control on the decentralized
units for the top management.
Demerits of Decentralized Purchasing
1. Lack of uniform or standard Practices with
the different units of the organistion:
2. Underutilization of services of Experts:
3. Absent of Economics of Large Scale
Buying:
4. Sometimes Maintaining Decentralized
department may be costlier.
5. May lack centralized coordination between
different departments and may lead to
conflicts.
Steps Involved In Purchasing
1. Need recognition
2. Description of the need/ Specification
of the requirements
3. Suitable source selection
4. Determination of price & availability
Industrial Buying- Decision
Process
Phases In Buying Decision Process :
1. Recognition Of problem or need
2. Description of the need/
Specification of the requirements/
Determination of the application or
Characteristics and Quantity of needed product
/Development of specifications or description of
Need
3. Search for source and Qualification
of Potential suppliers
Industrial Buying- Decision
Process Cont…
5. Obtaining and analyzing supplier
proposal and selection of suppliers/
Determination of price & availability
6. Selection of an order Routine/Placing
purchase orders
7. Performance feedback/Delivery Of
material :
8. Post Purchase evaluation:
Checking Invoice/approval quality &
Quantity/Making payment
Purchasing cycle
Recognition Description Search for source
selection of
Of problem Specification & Qualification
or need of the Need of Potential suppliers suppliers
Open tendering
Global tendering
Limited Tendering
Single tender
Spot tender.
Make or Buy Decision
Making or Buying an item
Making the item now bought out
Buying the item now made
costs contd…
Details Of Carrying costs-
Capital Goods:
Interest On Capital Invested In inventory.
Interest On Capital Invested on land &
building to hold the inventory. Rent On
Building Taxes & insurance on Building
/inventory ,Depreciation ,Cost of
maintenance & repairs, Utility Charges,
Salaries Of security, maintenance personnel
Interest On Capital Invested In inventory
Holding and control equipment.
2.Inventory carrying
Inventory costs:
costs contd…
Handling –Equipment costs:
Cost of Capital on equipment
Taxes & insurances On equipment
Depreciation
Fuel expense
Cost Of maintenance and repairs
Inventory costs: 3. Out-Of-Stock costs
Back ordering
Lost sales
Inventory costs: 4. Capacity costs
1. Overtime payments when capacity
is too small
2. Layoffs and idle time when capacity
is too large.
Different costs Involved
The cost of holding the stock (e.g., based on
the interest rate).
The cost of placing an order (e.g., for row
material stocks) or the set-up cost of
production.
The cost of shortage, i.e., what is lost if the
stock is insufficient to meet all demand.
The third element is the most difficult to
measure and is often handled by
establishing a "service level" policy, e. g,
certain percentage of demand will be met
from stock without delay.
Costs & EOQ
Total costs
Carrying
costs
Cost/Period
Order costs
Min EOQ
Factors Affecting Inventory
Costs
Factors Affecting
Inventory costs
Sales Market
Characteristics Characteristics
Production
Characteristics
Factors Affecting Inventory
Costs
1. Sales Characteristics-
Size & frequency of the order
Uniformity Or Probability of Sales
Service Requirements
Distribution Pattern
Accuracy, Frequency & Details Of
sales forecasts
Factors Affecting Inventory
Costs
2. Production Characteristics:
Types Of production
No Of Manufacturing Stages
Degree of specification Of the Product at
specific Stages
Processing Time At Each Stage
Production Flexibility
Capacity Of production & Warehousing
Stages
Kind Of Processing
Factors Affecting Inventory
Costs
3. Market Characteristic:
– Procurement Cycle
– Internal Lead Time
– Frequency Of Cancellation of the Purchase
Orders
– Terms Of Payments
– Discounts
– Speculation
– Imports
– Govt/Organisational Polices
– Shortages/Rising Prices
– Other Marketing Forces.
Process Of Inventory
Management & control
1. Determination of optimum inventory
Analysis
2. Determination The Optimize degree
of stock control required.
3. Planning and design of the inventory
control system
4. Planning Of the inventory control
Mission
Why We Want to Hold
Inventories
Improve customer service
Reduce certain costs such as
– ordering costs
– stock out costs
– acquisition costs
– start-up quality costs
Contribute to the efficient and
effective operation of the production
system
Why We Want to Hold Inventories Contd…
Finished Goods
– Essential in produce-to-stock positioning
strategies
– Necessary in level aggregate capacity plans
– Products can be displayed to customers
Work-in-Process
– Necessary in process-focused production
– May reduce material-handling & production
costs
Raw Material
– Suppliers may produce/ship materials in
batches
– Quantity discounts & freight/handling $$
savings
Why We Do Not Want to
Hold Inventories
Certain costs increase such as:
– carrying costs
– cost of customer responsiveness
– cost of coordinating production
– cost of diluted return on
investment
– reduced-capacity costs
– large-lot quality cost
– cost of production problems
Inventory control
Inventory Control
Inventory Stock
Analysis Control
Inventory Analysis/Techniques
ABC Analysis ( Always Better Control)
Based On The Annual Usage Value.
VED Analysis : Based On criticality Of items:
Vital,essential,desirable
SDE Analysis (Scare, Difficult, Easily Available)
Based On Procurement aspects
XYZ Analysis: Based On The value Of Inventory
Held
HML Analysis: ( High, Medium , Low) Based on Unit
cost
FSN Analysis: (Fast Moving, Slow moving, Non
moving ) Based on Consumption rate.
AX,BY,CZ Analysis: Combining ABC With XYZ
AV,BE,CD Analysis : Combining ABC with VED
Minimum –Maximum
Two Bin
S-os Analysis
G-O-L-F Analysis
G Govt, O Open Market, L Local, F foreign
EOC-Economic ordering Quantity
JIT Just -IN- Time
ABC Analysis
The ABC classification process is an
analysis of a range of items, such as finished
products or customers into three categories:
A - outstandingly important;
B - of average importance;
C - relatively unimportant as a basis for a
control scheme.
Each category can and sometimes should be
handled in a different way, with more attention
being devoted to category A, less to B, and
less to C.
The ABC Classification
The ABC Classification
The ABC classification system
is to grouping items according to
Annual sales volume, in an attempt
to identify the small number of items
that will account for most of the
sales volume and that are the most
important ones to control for
effective inventory management.
ABC Analysis (Pareto’s Principle)
C
I00
B
95
80 A
% Total Annual Usage value Rs
% OF Items
EOQ Economic Order Quantity
EOQ Or Best Quantity Technique Or
Economic lot Size
EOQ Is That Quantity to be bought at a
time where the over cost is the least
EOQ Is the technique of determining
that quantity where the two sets of
costs are minimum or equated.
TWO Sets Of costs:
1. Inventory procurement costs
2. Inventory carrying costs.
EOQ
Ordering Point
Reorder Point
STOCK
Buffer
Quantity
Reserve STOCK
Safety STOCK
TIME
EOQ Meanings
Re-Order Point: It Is the point in time when the
Next purchase order is to be released to
replenish the stock. (This is done when the stock begins to fall
below the reorder stock level, which is the sum of the buffer stock, safety stock and
reverse stock.)
Buffer Stock: Is equivalent To the stock required to
meet normal consumption during normal lead time
Virtual Stock: Is the sum Of reserve Stock, safety stock
and order quantity.
Safety Stock: It Is the stock which provides for delays in
the supply of material. It is Equal To The Normal Consumption rate
and Max consumption rate multiplied by average lead Time.
Reserve Stock: It Is The stock which provides for
abnormal consumption. it Is Equal to the Difference
Between Normal & Max Consumption Rate Multiplied by
average Lead time
EOQ Formula
EOQ = 2 X AC X OC
CC %
Supplier
Supplier
}
Storage Mfg. Storage Dist. Retailer Customer
Supplier
What is Supply Chain
Management?
Flow Coordination
Customer service
Integration: Coordination:
Foundations:
Structural
Logical IT / ITEC
Informational
Structural Building Blocks
Suppliers
Manufacturing / Assembly Plants
Warehouses
Distribution Centers
Retailers / Customers
Logistics Network
– Inbound
– Outbound
Customers Orders
Example of a Typical Supply Chain: IBM Europe PC Supply Chain
Warehouse
Port
PC Assembly
Plant Retailers
STRATEGIC
TACTICAL
OPERATIONAL
Products
Orders
Order Management Channel A
Orders
Channel B Customer
Orders
Orders
Products Product Products
Manufacturing Channel C
Distribution Products
Production
Parts
Plans
Demand
Forecast
Part Supply Supply Planning Demand Planning
Component
Requirement
Conclusion
Efficiency Responsiveness