Shamrock Mobile Platform

A Suite of Server Solutions for Mobile Content Business:

Content, Distribution, Marketing, Analytics.
ADVANCED TOOLS
Shamrock Mobile
Platform is a suite of
server solutions:
Analytics System Customer Relationship Management
Tool ● for mobile network
operators
● service providers
CORE BUSINESS SOLUTIONS ADDITIONAL SOLUTIONS
● site owners

With our solutions you

Content Management System Tools for White Label Portal Building may:
● increase your revenue
● get comprehensive
analytics
Partner Network Management
Content Distribution System
System ● enhance your current
business toolset

Mobile Subscription Platform Management System for

SMS-based VAS
UNEXPECTED ADVANTAGES BY THE ADVANCED
ANALYTICAL OPTIONS

● Consolidated revenue
statistics
● Analysis of audience
● User segments
● Comparative project analysis
● Coordination with operator’s
HLR data.

Advanced options for media stores

● Combined loyalty and bonus
system
● Cross-sales analysis Most efficient if connected to
● Data for forecasts and
collaborative filtration
● Shared tag system.
AUDIENCE INVESTIGATION MODULES

RFM LTV Churn Propensity

metrics analysis management models

● conversion ● estimated user ● analysis of the ● history-based

predictions revenue within churn reasons analysis of the user
the lifetime content
● precise promo ● helps to resist
preferences
campaigns ● Indispensable churn of the
(genres, types,
targeting metric for offers subscription
similar products)
structuring and services
● on-the-fly service
ad channels ● On-the-fly
adaptation for the
optimization. customization of
appropriate
the stores and
audience
offers range.
Customer Relationship Management Tool

Audience exploration Examples with delivering your message

● Customer selection by sales, subscriptions, to:
visits, registrations ● …all users who having made a purchase
● Reaction on previous campaigns in the last X months*

● Narrowing targeting with combination of filters ● …all users who haven’t visited the store
for Y days
● Import of third-party data.
● …all users with Nokia phone who
downloaded Puzzle games last month
Multi-thread messaging ● and many other cases
● Delivery schedule
● Speed management
Case: Targeting Case: Bulk
● Autoregulation in case of network troubles
Mini-campaigns with Campaigns for
● Feedback and CTR analysis device-targeting. MTS Russia:
CTR increases 7,5 mln users
● Multi-channel delivery (SMS, ICB, WAP PUSH, by 250%. in 8 time zones.
email) .
DIGITAL CONTENT MANAGEMENT SYSTEM

Shamrock Dominic is a SAAS solution for your mobile assets

● organize
● optimize
1 500 000 content units
● scale
● make it fully automatic
100 ms query execution time
250 000 orders daily

Connect to
Choose Manage Get
mobile &
content catalogue revenue
web stores

+ODP

● Auto Content Recognition

● Flexible Content Upload
● Diverse Delivery
● Simple Export to mobile sites and ODPs
● Sophisticated Stats
DIGITAL CONTENT MANAGEMENT SYSTEM
Fast, flexible, expandable SaaS system for mobile
content monetization.

Easy to Start Keep Control

● Connection to MNOs – SMPP, HTTP(S) ● Multidimensional statistics of user activity
● Ready-to-use content catalogue ● Content Lifecycle Management
● Third party content aggregation ● Flexible analytics and reporting system
● Flexible sales management: prices, ● Access rights management.
micropayments, demos, packages etc.
● Wide range of billing methods: MO SMS, MT
SMS, USSD, WAP-click etc.
Maintenance
● Startup/setup operations

Shamrock Dominic ● Templates of billing rules

is available ● Updates and customization.
as a cloud solution
as well as an
on-premises
product.
DIGITAL CONTENT MANAGEMENT SYSTEM

CMS structure
Content: all-around catalogue
management
● multitude of parameters
● connection to third-parties
content storages
● DRM support (Forward-
Lock)
Billing: tariff scale and payment
method management
Support: integrated help-desk
Devices: dynamic knowledge base
with variety of data including model
age, price segment etc.
Settings: system settings and
parameters
Our platform already includes:
Statistics: deeply customized
Mobile games, videos, music, graphics etc..
statistics with sales
12 000+ titles
reports by content, channels,
rightholders etc.
CONTENT DISTRIBUTION SYSTEM

Everything mobile store must have plus much more

Variety of business models Vendors class

Simple and
Monetize your store through various app-store
flexible
business models: functionality
management
● Pay-per-download
● Pay-per-view
● Subscription
Various
● Pay-per-package Deep business
● Freemium customization models
● Demo
● Bonuses

Core store features

● On-the-fly customization of layout and structure
● Different appearance for different audiences
● Localization
● Layout configuration
 CONTENT DISTRIBUTION SYSTEM

Sales promotion
● Bonus system: various
rewards for customer actions
● Built-in loyalty system: special
offers and discounts for
recurring customers
● Targeted promo based on user
activity history
● Merchandising tools
● Stickers: various labels (like
"New", "Sale 50%" and so on)
placed on the previews to
attract attention

Individualization
● User purchase history
● Integration with social networks
● Personal recommendations
● Comments and opinions
CONTENT DISTRIBUTION SYSTEM

WYSIWYG structure editor

Store administrator can control the
structure of the main and inner
pages of the store.
Structure blocks provided in the
CMS are as follows:
● Promo block
● Text block
● Title list
● Tags list
● Auto hits (top titles selection)
● Recommended titles
● Banner
● Adult block
● …and many more

Custom widgets
We can provide you with other blocks and elements with special
functionality - custom widgets..
CONTENT DISTRIBUTION SYSTEM

Diversified appearance
Shamrock Store CMS provides various skins and auto customization depending on
the user device, region, marketing channel and purchase history.
MOBILE SUBSCRIPTION PLATFORM

With Shamrock Subscriber you will get 4-5

higher conversion vs. premium PPD models.
Easy
connect to
Tune your services
operator’s
Scenario management for each service: infrastructure

● Price points and billing periods HOW IT

● Free of charge period WORKS
Work with
● Micro payments SMS, WAP-
● Scheduled notification. click, WEB,
IVR etc.

Billing:
Track and analyze your customers premium MT
SMS, direct
● All-in-one dashboard charging.

● Daily email reports Integration

with 3rd-party
● Realtime statistics subscription
● Revenue tracking by group, marketing channel, White-label platforms (e.g.
subscriptions aggregators)
content or user segment
for your stores
● Save frequent queries as custom filters. and services
SUBSCRIBER CASE STUDIES

Subscription services for MNOs in

Russia ● Different MNO’s subscription rules
Similar subscription-based services and technologies supported
are provided for 4 MNOs ● 5 subscription sources (SMS, IVR,
concurrently: USSD, WAP, ICB)
Peak performance: ● 500+ thousand subscribers
400 000 МТ SMS per 24 hours ● Over 100 services
(billing + notification).
● Over 800 sales & promotion
ARPPU: 5-7$ channels.

Unlimited Fun All subscribers got unlimited access

Subscription-based service was to free media content. Daily SMS
integrated with the mobile tariff plan with links to content:
“Red Energy”. ● Two weeks for free
Monthly revenue: $ 250 000 ● Paid prolongation if any content
Performance: 680 000 MT SMS was downloaded within 2 weeks
daily (both free and paid) ● Individual SMS delivery schedule
Total subscribers: 1 200 000 within for every subscriber.
6 months
PARTNER NETWORK MANAGEMENT

Lever your revenue with your partner traffic

Functional Why Shamrock Affiliate is useful for your

● Monetize SMS, web, mobile web traffic partners?

● Online and offline media-partners ● Easy registration

● A wide choice of monetization options for your ● Wide range of integrated products
partners ● Transparent statistics
● Clear financial reporting.
Simple
● Add new partner in 2 clicks Why Shamrock Affiliate is useful for you?
● Convenient choice of products ● Easy partner management
● Auto-generated monetization links ● Simple enlargement of product portfolio
● Quick adaptation to local markets ● Adjustable tariff scale
. ● Sophisticated trend analysis.
.
PARTNER NETWORK MANAGEMENT

Flexible Dashboard
● By partner and sub-partner
● By product
● By monetization type
● Trend analysis.

.
PARTNER NETWORK CASE
The largest mobile partner
network in Russia uses 2000 70 000 1 mln
Shamrock Affiliate partners’ billing unique
sites transaction users
s daily monthly

Back-office structure
Partners: control your
network, set policy, register
new partners
Statistics: by product, service,
monetization type; trend
estimation.
Finances: manage rates, tariffs
and payments
Reminders: keep your
partners informed about all
news in your network
Sales platforms: manage
revenue sources and provide
your partners with monetization
links.

.
White Label Stores Building

Unite your partners under one brand

Providers diversification within one brand Separate access within one system
● Unified interface for separate providers’ ● Access rights management
services
● Personal statistics for each provider: service
● Easy addition of new services performance, revenue, audience dynamic
● All services have a similar branded ● Management of concurrent promo
appearance campaigns
● Integrated advertisement engine ● Various filters and settings for flexible
customization.
● Loyalty & bonus system.

Solution allows to:

● work with different mobile service providers
● provide variety of services saving the unity of brand
● manage your partners resources and to keep control.
Aggregation Case

MTS Pulse: 1 brand, 17 providers

MTS, Russia, http://pulse.mts.ru

● MTS is the largest mobile

operator in Eastern Europe, 100
mln. subscribers.
● MTS Pulse is a mobile portal for
all branded VAS built on the base
of Shamrock Aggregator solution.
● Monthly revenue of the content
services’ - $ 2 million.
● The system is easily scaled: the
number of content providers
aggregated is not limited
(currently 17).
● Automatic adaptation of design
and layout for different mobile
devices.
Management System for SMS-based VAS

Select Set up Select

Add text
service messag billing
content
type e rules scenario

● News feed ● Set prefix for ● Subscription ● CMS for new

messages unique content
● Quiz ● Premium SMS
● Define custom rule ● Bulk import
● Test ● USSD billing
wizard for large
● Specify SMS-
● Horoscopes, ● Combination of all amounts of pre-
shortcut
anecdotes etc. above made content
● Select the service
● XML-based
parser for regular
updates
Shamrock Interactive are:
Scalable
Quick
● Set partner ID – get partner code for SMS
● You can launch new service in 10 min.
● Traffic of your partners is accounted separately.
Safe
● Fraud guard
● Emergency notifications.
About company: Facts and Figures

Shamrock Mobile
Foundation 2003
Employees 70
Offices in Russia: Moscow,
Novosibirsk

Key Competencies

Mobile content Digital content Digital Traffic monetization

distribution stores marketing tools solutions

Recent Awards
One of Top 30 Red Herring 100 Europe
Russian Internet Award Finalist,
Companies by 2013
Forbes, 2013
Customers and partners

Top content producers

Thank you!

alehin@shamrock-
mobile.ru

http://shamrock-
mobile.com